Real Estate Marketing Blog

While all of ReaMark’s real estate postcards are printed on the highest-quality, heavy 12 point, gloss stock paper, not all ReaMark postcards are created equally! What I mean is that some postcards generate better results than others. Here are the best rated postcards based on our customer’s feedback:

1. Recipes: Recipe postcards are a great way to build relationships with your clients and prospects by reminding them of your services through mail, while providing them with the gift of a delicious recipe. People love our exclusive recipes and are sure to save the postcard, along with your contact information. Your clients will use these recipes repeatedly, and each time they will be reminded of your real estate services.

2. Home Tips: Second to recipes, we get the best feedback on our Home Tips postcards. Because each card features a helpful hint that any homeowner will appreciate, they are sure to keep them until they are ready to buy or sell. The longer someone keeps your information, they more likely they will be to use it!

3. Spot 6 Differences: These visual puzzles are irresistible to anyone! Young or old, people will pick up these cards and stare at them for 5 minutes or more! And because we put your name on the front and the back of each card, you get double the exposure! Just imagine how long people will be staring at your cards and contact information. No other postcard out there gives you that kind of concentrated attention for that long!

Add value to your marketing postcards by choosing a product that people are interested in or have a reason to hang onto. When people want to share the information that you send them, they also share your contact information. In these tough economic times, ReaMark wants to help you make the most of your marketing buck. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

While all of ReaMark’s real estate postcards are printed on the highest-quality, heavy 12 point, gloss stock paper, not all ReaMark postcards are created equally! What I mean is that some postcards generate better results than others. Here are the best rated postcards based on our customer’s feedback:

1. Recipes: Recipe postcards are a great way to build relationships with your clients and prospects by reminding them of your services through mail, while providing them with the gift of a delicious recipe. People love our exclusive recipes and are sure to save the postcard, along with your contact information. Your clients will use these recipes repeatedly, and each time they will be reminded of your real estate services.

2. Home Tips: Second to recipes, we get the best feedback on our Home Tips postcards.  Because each card features a helpful hint that any homeowner will appreciate, they are sure to keep them until they are ready to buy or sell. The longer someone keeps your information, they more likely they will be to use it!

3. Spot 6 Differences: These visual puzzles are irresistible to anyone! Young or old, people will pick up these cards and stare at them for 5 minutes or more! And because we put your name on the front and the back of each card, you get double the exposure! Just imagine how long people will be staring at your cards and contact information. No other postcard out there gives you that kind of concentrated attention for that long!

Add value to your marketing postcards by choosing a product that people are interested in or have a reason to hang onto. When people want to share the information that you send them, they also share your contact information. In these tough economic times, ReaMark wants to help you make the most of your marketing buck. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

ReaMark Real Estate Marketing Products
– Helping Over 40,000 Realtors Sell The American Dream^tm

ReaMark was founded by a group of Printers and Direct Mail Experts to provide Real Estate Professionals with high-quality real estate marketing products at low prices. Unlike other print companies, ReaMark’s wide variety of products including real estate postcards, newsletters, and calendars are specifically designed for Realtors. With a management team consisting of over 150 years of experience in the business, you can trust that every product is created to maximize your leads, listings and sales.

The principles behind ReaMark’s great success are simple; provide high-quality products at industry-low prices, and do whatever it takes to make sure customers are happy with their orders. Both principles are backed by our two-fold 100% Satisfaction Guarantee:

1. We will meet or beat any competitor’s price. If you find a lower price, we will either match it or give you a lower price. Your business is important to us!

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2. We guarantee your complete satisfaction with every order. If we make an error or you are not pleased with the quality of the products, we will replace the order for no additional charge.

We offer a wide selection of over 500 products that are specifically designed for the Real Estate industry. All of our products are printed at our state-of-the-art facility using the highest-quality materials to ensure each marketing piece reflects your professionalism. Our in-house graphics department and creative team will work with you from start-to-print to create the designs you want with the professional look you desire.

We know that in the fast-paced Real Estate industry, you need your products quickly in order to stay competitive. That’s why ReaMark offers In-Your-Hands-Fast Printing to make sure you get the real estate products you need quickly.

Our highly-trained customer service team is here to assist you with any questions about any of our products or direct mail marketing in general. With ReaMark, you get more than real estate marketing products, you get a Marketing Partner to guide you through the direct mail process. Combined with a “whatever-it-takes” philosophy, our customer service specialists can help you in any stage of your marketing from getting started to maintaining a successful campaign.

Find out for yourself why over 40,000 Realtors prefer ReaMark for their real estate marketing needs. To place an order or request samples, please call us at (800) 932-2957 and visit our website at www.ReaMark.com.

ReaMark is proud to announce the completion of our newest Recipe Postcard Series, “Main Attractions”. Each recipe is original and delicious and your clients are sure to love them all! More importantly, they will save the recipe along with your contact information.

See the entire series of new Real Estate Recipe Postcards at http://www.reamark.com/catalog/main_attractions.htm. Don’t delay, order today! Call 800-932-2957 and shop online at www.ReaMark.com.

4^th of July is the perfect opportunity to connect with your contacts during the summer time. ReaMark gives you lots of options with over 40 different 4^th of July Marketing Postcards to choose from. I would like to share with you some of our best sellers:

Item #748:

Item #513:

Item #375:

Item #515:

Item #247:

For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

Before you spend a penny prospecting, it is imperative that you are mailing your contact list at least on a monthly basis. Your contact list should include:

• Friends
• Family
• Past Clients
• Neighbors
• Networking Contacts
• Church/Political Party/Social Club Members
• Past Employers, Colleagues or Co-Workers
• Parents of your Children’s Friends
• School Teachers
• Your Insurance Agent, Your Mechanic, Your Hair Dresser…
• ANYONE who knows you

You should send regular mailings to anyone who knows who you are. Since over half of your business should come from referrals, it is important to advertise your services on a consistent basis to anyone who knows you, trusts you, and may pass on your information to someone else. Not only are you tapping into your own market, but the hope is that these people will also refer you to others who need a real estate agent.

One of the first steps any new realtor should take is developing their contact list. In the beginning, you may only have a small list of 100 contacts, but grow this list over time as it is where you will get the majority of your business in the long run. The top realtors generally have a contact list of 400 or more and they will tell you that this is where your marketing dollars are best spent. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

Another way ReaMark helps you keep your business growing while minimizing your expenses is with our Group Orders. Group orders receive the combined quantity discount for all the agents in the group at the time the order is placed.

Each order within the group is treated as an individual order, so that each agent may select his/her own cards and personalization options. We send an individual layout proof to each agent, and begin production once we receive the agent’s layout approval. Orders do not need to wait for other agents approvals in the group.

Here’s what some of our customers have to say about ReaMark’s Group Order Program:

“We Saved Over $1,600 On Each Order!” “Our office has been ordering postcards from ReaMark for the last four years. I am very impressed with how easy and smoothly the entire process is when placing group orders. My colleagues and I have saved thousands of dollars by combining our orders and taking advantage of the great group discounts. Your quality products, customer service, and low prices are the best! Thanks ReaMark!”
Bev Younger
Leech Lake Realty–Walker, Minnesota

“I have placed over 20 orders with REAMARK since 2002 and have been quite satisfied with each one. I like using the REAMARK website, because you make it easy to order at any time from my office or home computer. You have a wide selection, plus when my fellow agents and I order together, we get our cards at a significantly lower price.”
Barbara Ostroth
Coldwell Banker-Oradell, New Jersey

For more information, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

As the weather warms up, the summer selling season is on its way! A ReaMark Real Estate Door Hanger is the optimal sunny time real estate marketing tool that can’t be missed, and it doesn’t require you to pay for postage! ReaMark has over 20 styles of door hangers to choose from, including Just Listed, Just Sold, Open House, Neighborhood News and more! Either ReaMark will print your contact information directly on the door hanger, or the door hangers will come with die cut slits where you can insert your business card. Plus we can create your own custom designed door hanger too. This is the perfect opportunity to get you out in your farming neighborhoods and make your presence known. Want to door hang this weekend? Great, because ReaMark Door Hangers can ship next business day!

For more information or to place an order, call us at 800-932-2957 and view all available styles at our website at http://www.reamark.com/catalog/door_hangers.htm.

As in Real Estate, referrals are an important part of ReaMark’s business too! Word of Mouth Marketing is one of the most credible forms of advertising and with that in mind we are proud to announce ReaMark’s “Refer-A-Friend” promotion.

To qualify, refer a new customer to ReaMark and each place orders of $150 or more in merchandise. In return, ReaMark will give you and your friend each $50 off your order, along with FREE Set-Up (A $30 value), FREE shipping, and we will combine your quantities so you both receive the volume discount. For example, if you each order 500 qty postcards, you would each receive the 1000 qty pricing.

As always, we absolutely, positively guarantee your complete satisfaction. No questions asked! If you are not happy with the quality of your order for any reason, we will replace the order at no additional charge. So what do you have to lose? Grab and friend and visit our website at www.ReaMark.com. For more information, or to place a telephone order, call us at 800-932-2957 today!

What do virtually all Top-Producing Real Estate Agents have in common?

They use Direct Mail to generate their business. Ask the top salespeople in your office, they’ll tell you they use real estate postcards, real estate calendars or real estate newsletters to market themselves. It’s no secret, and you can use Direct Mail to build your business too.

Advertising is Critical to Your Success

Like any successful company, your business depends on 1 thing – getting customers. The simple truth is that no matter how good your service is, you won’t get someone’s business if they don’t know you exist.

You need to advertise your services, let people know who you are and that you’re the one to call for their Real Estate needs. Advertising with ReaMark Real Estate Marketing Tools can be your vehicle to get your name out there and get the listings and sales to build your business. 

Principles Behind Direct Mail

62% of all Sellers in Real Estate use the 1st agent they call. Your goal is to be that 1st agent. By sending clients’ and prospects’ Real Estate Postcards, Newsletters, Calendars, etc. you keep your information in front of them for when they’re ready to buy or sell. Here are the simple principles that make direct mail successful for so many agents:

1. Repetition is Key

Hands down the single most important factor in Direct Mail and most other marketing plans is repetition. For example: What if I told you ReaMark can save you up to 42% on your Real Estate Marketing Products over other companies. Will you remember that next month or even tomorrow? Now what if I reminded you that every month for the next year. You’d probably catch on right?

Statistics show that an average of 8% of all homeowners move every year…but not all 8% will move at the exact same time. Your targeted audience can be divided into 3 categories:

a. Those that need your services right now

b. Those that will need your services in the future

c. Those that don’t need your services

A small fraction of your targeted audience will need your service right away, but the larger majority are those who will need you in the future. By sending repeated mailings, you increase your chances of getting listings and sales from both the “nows” and the “laters.”

Repeat mailings establish your credibility. Each mailing makes you more familiar to your prospects, which helps to create a level of trust. Just as you are more likely to buy car insurance from a company you’ve heard of rather than from one you haven’t, your clients will be the same. A house is a huge investment for most, and people are more likely to trust you with it when they realize that your business isn’t a fly-by-night operation.

Lastly, let’s face it: people procrastinate. Although they may be considering using your Real Estate services, some need more time than others to make a decision. While they’re thinking about whether or not to use you they can get sidetracked, and you’re info can get put aside. By sending monthly real estate postcards or real estate newsletters, you’re info remains in front of them, and it also serves as a constant reminder to buy or sell their home.

2. Target Your Audience

Unlike a lot of other forms of advertising, you can target your audience with Direct Mail. Think about how many times you’ve seen ads on TV or in magazines for products that you would never buy because they are for men and you’re a woman or vice versa. With Direct Mail, you choose who sees your ads.

By selecting a residential neighborhood of homeowners, or getting a list of closings from a title company, you are able to market strictly to people who buy homes. You don’t have to waste money on advertising to people that won’t buy a home, because your audience is already homeowners. Or, if you’re targeting first-time homebuyers you can mail strictly to specific apartment complexes.

Either way, you know where each real estate postcard, real estate newsletter, real estate calendar, etc. is going. And by targeting your audience and sending repetitive mailings, you can expect an increased response.

3. Cost Efficiency

Direct Mail is the most cost-effective offline marketing medium to keep in touch with past clients and get new clients. It’s true. ReaMark can print and mail your existing and potential clients a postcard for as little as 36¢ each! Think about the thousands of dollars you could spend on other mediums such as newspaper/phonebook ads, T.V. commercials, bus stop ads, etc. None of these can give you the repeated market presence to your targeted audience that you need for as little cost.

For example, we can print and mail standard size black & white postcards for as little as $131 a month! Look below to see just how little it costs to help keep your business booming all year round:

For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.