Real Estate Marketing Blog

The most successful real estate careers are built on solid, enduring relationships with clients. With fall now firmly entrenched and the holiday season fast approaching, many agents are thinking about their client relationships and how they can keep them healthy and productive in 2018.

Successful Agents Rely on a Time-Tested Relationship Builder

Using greeting cards for real estate marketing is a time-tested marketing strategy that successful real estate agents and brokers have relied on for years. Surprisingly, many are finding them to more successful now than ever before. With most communication now handled through impersonal email, the receipt of a brightly colored holiday card with a personal message from their real estate agent or broker is more apt to be warmly remembered and cherished than ever before. The only question then becomes how to make sure that any greeting card for real estate mailings you do will have even more impact.

Customizing the Mailing to Stand Out From the Crowd

While any holiday card mailing is a positive message that tells your clients that your remember and care about them, there are still some ways in which you can maximize your efforts. One excellent way is to consider sending out a holiday card for Thanksgiving or New Years, instead of a traditional mid-December holiday card.

If sending a Thanksgiving card, consider adding extra value by choosing postcards with turkey cooking tips or a delicious recipe to help the recipients enjoy turkey leftovers. When sending a New Year’s greeting card, consider including a customizable magnetic calendar for their fridge to help them keep you top of mind throughout 2018.

Streamline the Process With These Holiday Card Mailing Tips

The holidays are busy times for agents and brokers both at home and at work. Unfortunately, this level of activity can push marketing activities to the back burner, even when agents and brokers know how critical they are to their continued success.

To avoid this problem and ensure that your holiday card mailings are sent out exactly when you need them to be, speak with your ReaMark customer service specialist about ordering early and having them handle the entire mailing process. By doing this, busy agents and brokers can relax and enjoy their own holiday season, all while knowing they have successfully reached out to all their past and current clients and their entire sphere of influence.

There may be no better time of the year to improve your brand and increase visibility than with our 4th of July real estate postcards, newsletters, magnets and notepads. This is a terrific family-focused holiday that families throughout the nation celebrate together. By ordering these promotional items now, you can be in the forefront of this special holiday, demonstrating your sense of community and patriotism.

Each of our 4th of July specialties comes with free professional design services from our talented and creative team at ReaMark.

4th of July Real Estate Postcards

Choose from one or more of our 40 designs of real estate postcards for the 4th of July holiday. Select as few as 100 cards of each design with a 300 postcard minimum. All of our cards are full color on the front and your choice of black & white or full color on the back. Postcards are available in standard and jumbo sizes and right now when you order any 5 styles of postcards from us, you get the sixth one FREE!

4th of July Real Estate Newsletters

Right now you can save 15% on a choice of 4 page real estate 4th of July Newsletters full of useful information for homeowners, a recipe, and 2 large areas where you can customize, perhaps including local fireworks locations and times. Choose to customize your newsletters in black & white or full color.

Real Estate Magnets for the 4th of July

Order from a selection of 53 magnet designs including 4th of July calendar magnets that span from July 2016 to July 2017. These magnets are sure to provide long-lasting in-home visibility. Magnets are available in three sizes and convey your professionalism.

Notepads for the 4th of July

Our 25 and 50 sheet 4th of July notepads are available in low minimums and can be easily mailed in standard #10 envelopes. Choose from one of our pre-designed notepads or we can customize notepads just for you! This is a useful item your prospects and customers are sure to appreciate!

Now is the time to fire up your sales for the summer with our 4th of July real estate postcards, newsletters, magnets and notepads from ReaMark. Order yours today and save!

If you are looking for a proven effective way to better farm your neighborhoods, we encourage you to try ReaMark’s Just Listed & Just Sold Postcards for real estate agents. These postcards come in a choice of stock photos or can be fully customized with photos of a specific home or homes you are featuring. These attention getting Just Listed Postcards & Just Sold real estate postcards are powerful because they accomplish so many marketing missions in one mailing.

How Just Listed & Just Sold Postcards Work for You

These postcards help keep your name in front of prospects and position you as the area’s real estate expert. They show potential leads that the market is active and you are in the midst of that activity. Plus they provide interesting new data to prospects that they may not have been aware of. These postcards are designed to increase leads of homeowners who may have been considering selling previously and bring new prospects into the funnel. If a homeowner isn’t interested in listing their home, they may pass the information onto someone who is. This is a marketing tool of exceptional value!

Our postcards come in regular or jumbo sizes and are available in a choice of designs. You can order them in small minimums and we offer quick turnarounds to get these in mailboxes quickly. Ask about our buy 5 months, get one free month real estate marketing postcard offer. ReaMark can even make your marketing efforts easier with our full-range of turnkey mailing services. Our mailing services come with FREE data-base set-up and FREE frontside UV coating of mailed postcards.

At ReaMark, we specialize in real estate marketing and promotional materials to help you grow your business. Our proven products have been used by successful real estate agents and brokers throughout the country. Many rely on our marketing experts and graphic designers for the assistance they need in implementing effective strategies. They are here to assist you!
Get more leads by updating your target area with Just Listed Postcards & Just Sold Postcards from ReaMark. Put them to work for you and see how effective they can be. Order today and increase your prospects tomorrow!

EDDM, or Every Door Direct Mail, is a great real estate marketing tool for Realtors to generate new leads. With spring arriving early in many parts of the country, now is the time to get those promotional materials into mailboxes and start getting new leads.

EDDM is an easy to use service that allows you to select target neighborhoods and reach all of the residents. Our team of professionals will help you select the best marketing piece for your needs and the U.S. postal service does the rest! There is no easier way for real estate agents to reach their potential clients. EDDM is also a cost effective method with postage as low as $0.22 per card.

Getting Started with EDDM

Sending a marketing piece out is as easy as 1-2-3:

1. Take a look at the mailing routes in your area to determine your quantity.
2. Select your preferred design from our website or call us for one-on-one assistance. Bonus: We offer free custom design with your purchase. Customize your piece easily to showcase a new listing or recent sale.
3. Approve your design within 2-3 business days.

That’s all it takes to reach every home in your farm. EDDM should stand for Easy Door to Door Marketing.

Tips for Getting the Most from EDDM

As with any marketing effort, you want to be sure that you are getting a return on your investment. Here are a few ways that you can track the effectiveness of your direct mailers.

Free Home Value Analysis – Create a call to action on your mailer to get a free market analysis with a unique link to your website. You can use free services like Bit.ly to track how many visitors visit your page from this particular mailer. Be sure to require an email address in your form so that you can follow up.

Ask for Referrals – Using a call to action for referrals is another great way to generate leads from postcards. Offer a $5 coffee shop gift card for each referral that someone sends your way.

Telephone Tracking – Another way to track how many leads are generated is with a call-tracking phone number. Be sure to research this methods as there are a few pros and cons.

Ready to get started with EDDM? Browse our designs now or give us a call at 800-932-2957.

Many of us plan for success. More importantly, we need to take the action to be successful. At ReaMark, we specialize in real estate marketing and promotional products to help take your business to the next level. A choice that has proven itself time and time again is our very popular selection of real estate post cards. Postcards for realtors come in a wide choice of themes, but perhaps none are more anticipated by those receiving them than our recipe postcards. They are truly a recipe for your success!

Sending recipe postcards into your farm is a terrific way to position yourself while keeping your name visible. As people get used to seeing them come in the mail they begin to look forward to receiving them, and just as importantly, trying them and sharing them with family and friends.

Through the years we have built an amazing array of delicious recipes, each tried by the staff here at ReaMark. We have also gotten feedback from many of our realtor clients who will testify their popularity. Each is designed to be easy to make, using minimal and common ingredients. We are particularly proud of our most recent 12 recipes added within the last several months.

With ReaMark, you can select from over 200 styles of one-sided postcards, or over 60 styles of two-sided postcards that promote you both on the front and back. Right now, when you order our recipe postcards for realtors, we’ll include a FREE bonus! Order 5 months of our proven recipe cards and you’ll get the 6th month real estate postcard free. Choose 10 months of these business-building cards and you get TWO months free.

We even offer two shipping options. We can print your cards and ship them to you, or you can choose to have us mail to your list directly. Our recipe real estate postcards come with free professional design services, allowing your cards to be customizable for you and your agency.

Make this the year you discover the power of recipe postcards for realtors with the wide selection from ReaMark. See our selection online or request our printed catalog. Sharing recipes is a tried and true way to build relationships and we can help. Contact us today to order yours!

There are very good reasons successful real estate veterans use real estate postcards in their marketing and farming efforts. Postcards for realtors build their brands, build their leads, and build their business. At ReaMark, we are pleased to offer a wide array of effective real estate postcards. Brokers and agents can choose from mortgage postcards, seasonal sports cards, sports schedule postcards, time change reminder postcards and many other options.

If you are an agent or broker and are currently using or considering sending a market update to your farm, there are some tips that can help you increase your odds of success.

The Secret to Making Market Update Postcards Work for You

Most brokers will market into or “farm” a neighborhood every 3 months. When they send these market update postcards, they will include data like their list of new listings, their pending listings, and their closed deals. But here’s the real secret pros are using: the listings don’t have to just include their own personal listings.  By adding the simple disclaimer “These listings came from various real estate agents” on the bottom of the card, you can include much more information. This is information the neighbors love to read and it has several positive effects.

• You are educating the community about the current condition of the real estate market in their own backyard. Without your current data, they may be under misconceptions about what their home is worth. This can help bring them into the market.
• It positions you as the real estate expert in the neighborhood. Residents ultimately perceive you as being on top of the transactions in their area.
• You are creating top of mind awareness in the neighborhood.
• These postcards help brand you as a real estate professional.

Our Postcards for Realtors are Proven Effective

There have been some significant changes in the real estate business over the last half-dozen years. One thing that has not changed is the effectiveness of our real estate postcards. ReaMark’s real estate postcards are specifically designed for the real estate business. These quality cards come in a variety of full-color designs and are customizable for your specific business at no extra charge. You can choose from regular sized postcards or select attention-getting jumbo cards. Each year we add new attention-getting designs.

We will even design a market update postcard just for you! Just email us your property’s’ information, sales message, photos, and design ideas and we will get a free proof back to you within just 2 business days. We offer you the option of printing and shipping to you for mailing, or you can choose to use our direct mailing services.
Need help in making your purchase? Simply call us. You can talk to a real person who is experienced in the marketing and promotional item businesses, and specifically in working with agents and brokers just like you!

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

By Rick Brown

Now is the time to plan for an amazing new year, and ReaMark is here to help!

If you are looking for a fresh and consistent marketing tool to grow your real estate business, be sure to check out ReaMark’s new line up of recently released recipe post cards. These realtor post cards have 12 brand new recipes, all with terrific artwork. These quality cards are designed on thick, 12 pt. card stock that is coated to be long-lasting. Vibrant colors make them attractive and attention-getting.

You can be assured that each recipe has been tried by the ReaMark staff, and all have been specifically chosen to not only be delicious, but easy to make with simple to find ingredients. Clients and prospects alike will love these cards.

Using Post Card Marketing for Real Estate

Many agents and brokers have found real estate post card marketing an effective way to farm leads. When you send out these recipe postcards once per month, you are building your name recognition and brand. You’ll find prospects looking forward to getting these recipes and sharing them with their friends. It is the perfect combination of direct mail and “word-of-mouth” marketing piece…all in one!

We can even mail the cards for you or ship them for you to send yourself.  Order 5 months of recipe post cards now and receive 1 month free!

Why ReaMark?

When you work with ReaMark, you are dealing with a company that specializes in marketing products for the real estate business. We understand your mission and your goals and we provide products designed to help you reach those goals. The key is visibility and consistency and our new line up of realtor recipe cards help deliver both.

We are the only real estate marketing company that still offers our products through a mailed printed catalog. If you prefer, you can order online through our 2,000 item website. When you call ReaMark, you will talk to a real person who can help you quickly complete your order. We offer fast turnaround times and free professional designers who can customize your marketing piece.

Our creative and effective real estate marketing pieces help you get more prospects, more leads, and ultimately more sales. Contact ReaMark today!

By Rick Brown

It’s already the middle of May and although it may not seem like it, 4th of July is just around the corner. Time is running out to order your postcards so that you can get them in mailboxes by the beginning of July. Here are the top reasons that those 4th of July postcards could get you new listings.

Suggest the Best Fireworks Displays & Become the Expert

With Reamark’s customizable designs, you can easily add your favorite spot to watch the fireworks in your farm area. This shows that you know the neighborhood and as a bonus, they will keep that postcard on the fridge to remind them where they should plan on seeing the fireworks!

Continue Building Rapport

30% of real estate marketing success is how frequently you mail your list. Use every possible opportunity you can to touch base with your potential clients and keep your business top of mind when they are ready to sell their home.

Create a Sense of Camaraderie Through Patriotism

Homeowners want to feel that personal and trusting connection with their real estate agent and what better way to build that trust than with a show of patriotism?

Don’t wait any longer! Browse through our many designs of 4th of July postcards now!

YOU ARE LOSING MONEY…GUARANTEED

If you are not contacting clients, friends and acquaintances monthly!

GOLDEN RULES that you should follow in order to be a Success.

1.     You MUST contact your past clients, friends and acquaintances at least every month.

Over 50% of your business should come from referrals. YOU ARE LOSING MONEY If you are not mailing your contact list consistently. The larger your list the more successful you will be. You really need to sit down and put this lists into a workable database.

2.      Mail Just Listed/ Just Sold / Market updates and Open House Postcards.

Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list.

3.     Set a Budget and track your results over time

The beauty of direct marketing is that is affordable and track able. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4.     Become known as a specialist of your farm.

A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 25, 30 and even 50% of all listings in their neighborhood.

CORPORATE PROGRAMS AND BENEFITS:

• DISCOUNTS: We offer different levels of discounts depending upon the number of employees and ordering level.
• FLEXABILITY: YOU choose how YOU want us to work with YOU! We can work with one manager or individual agents.
• CUSTOMIZATION: We can develop a line of cards JUST FOR YOU or you can use our stock / custom products and Brand them to your company.
• FREE SUPPLIES: We will put together a corporate price list; send you FREE catalogs and samples of any items you wish.
• PROGRAM DEVELOPMENT:  We know what works and what doesn’t! You tell us your ideas, goals and budgets and we will present you with options of how to achieve your goals.