Real Estate Marketing Blog

Have you ever wondered why other real estate marketing companies don’t celebrate when they print a new products catalog? Because other than ReaMark, almost no other real estate marketing and promotion company prints a new product catalog!

At ReaMark, we believe it is important for our clients to have the option of browsing our thousands of items in a printed catalog. For many, seeing these items on colorfully-printed pages help them better envision the products they are considering ordering. It is not just a matter of convenience, but for many of our veteran real estate agents and brokers, it is also a matter of comfort.

At ReaMark we are excited because our 2015 catalog is almost ready. We expect the catalog to be shipped between September 5th and the 9th and encourage you to look out for it! We are proud of this new catalog with some brand new marketing and real estate promotional items, and the return of tried and true favorites.

You’ll find our new catalog a great way to brainstorm realtor marketing ideas you may not have previously considered. There are direct mail marketing campaigns, and promotional and marketing pieces for every season. Our quality products will help keep you name in front of prospects and help you build leads and sales! At ReaMark, we understand you need to see an ROI on your promotional and marketing items. That’s why we focus only on the real estate industry with real estate marketing ideas that have proven effective.

We don’t view printing a catalog as “old fashioned”. After all, we have a vibrant website with over 2,000 products you can order online should you choose. We see printing a catalog as a way to more personally reach our clients. Another example is that when you call ReaMark, you can talk to a live person who will assist you with your order details.  We even have designers on staff to help customize your products, and there’s no extra charge for the service. Our team works with real estate professionals from all over, and they will be glad to help you.

As we begin thinking about the New Year ahead, we are pleased to offer you our new catalog. If you are not currently on our mailing list, simply ask for it. We look forward to hearing from you once you get a chance to browse through it!

By Rick Brown

Now is the time to plan for an amazing new year, and ReaMark is here to help!

If you are looking for a fresh and consistent marketing tool to grow your real estate business, be sure to check out ReaMark’s new line up of recently released recipe post cards. These realtor post cards have 12 brand new recipes, all with terrific artwork. These quality cards are designed on thick, 12 pt. card stock that is coated to be long-lasting. Vibrant colors make them attractive and attention-getting.

You can be assured that each recipe has been tried by the ReaMark staff, and all have been specifically chosen to not only be delicious, but easy to make with simple to find ingredients. Clients and prospects alike will love these cards.

Using Post Card Marketing for Real Estate

Many agents and brokers have found real estate post card marketing an effective way to farm leads. When you send out these recipe postcards once per month, you are building your name recognition and brand. You’ll find prospects looking forward to getting these recipes and sharing them with their friends. It is the perfect combination of direct mail and “word-of-mouth” marketing piece…all in one!

We can even mail the cards for you or ship them for you to send yourself.  Order 5 months of recipe post cards now and receive 1 month free!

Why ReaMark?

When you work with ReaMark, you are dealing with a company that specializes in marketing products for the real estate business. We understand your mission and your goals and we provide products designed to help you reach those goals. The key is visibility and consistency and our new line up of realtor recipe cards help deliver both.

We are the only real estate marketing company that still offers our products through a mailed printed catalog. If you prefer, you can order online through our 2,000 item website. When you call ReaMark, you will talk to a real person who can help you quickly complete your order. We offer fast turnaround times and free professional designers who can customize your marketing piece.

Our creative and effective real estate marketing pieces help you get more prospects, more leads, and ultimately more sales. Contact ReaMark today!

By Rick Brown

Real estate newsletters are a terrific way to farm for leads and listings. They demonstrate your expertise as a real estate professional and personally reach out and touch your prospects and customers. When used regularly, they help brand your business and position you as a leader in your field.

New Newsletter Designs Out Today!

ReaMark’s latest real estate marketing newsletters are a half-fold design, created using attention-grabbing, vibrant color printing. Two large custom areas are included to allow you to add your own customized designs and content. These areas have proven to be a powerful and popular way to build real estate listings and sales. It also makes your newsletters much more personal.

Robert & Jodi Costin of Berkshire Hathaway Home Services, Fox & Roach, Realtors have been customers of ReaMark since 2007, ordering over 40 of our 4 page newsletters. They have this to say:

“We like that you allow two large custom panels on the newsletters for personalization and advertising—unlike other companies where they only have room for the agent’s name and contact numbers. Finally you save us time and money by mailing them for us. We have received steady client referrals over the years from our mailings!”

See more testimonials!

ReaMark is pleased to offer free custom creative from our team of in-house professional designers. They will work with you to create a message suited to build your business. Also ask us about our custom direct-mailing services.

The ReaMark Difference

ReaMark focuses on helping real estate professionals grow their business through promotional and marketing pieces created specifically for agents and brokers. When you call ReaMark for your real estate marketing products, you will talk to a real person who can help guide you through your options. We are the last such company that still produces a physical catalog we mail to our clients. We also offer fresh products updated on our 2,000 item website.

Why wait? Order now and save 15% on your Real Estate Newsletter order and get more leads, listings, and sales today!

Thinking of putting together a real estate mailer, i.e. a marketing newsletter, postcard or calendar?

Just like targeting the right buyers is important for selling a home, getting your contact list in order is essential for attracting the most qualified leads.

In fact, 50 percent of successful real estate mailing campaigns can be attributed to a well-researched, well-developed list.

Here’s how agents can prepare their mailing lists for big-time real estate marketing.

Real Estate Marketing Tips for Mailing Lists

• Get Personal – Lists that include friends and family who know and trust you will deliver a return on investment that is 10 times greater than lists based on prospecting. Whenever you send a real estate mailer, make sure these people are included.
• Know the Neighbors – If you decide to farm a neighborhood, be sure to select one with 7 percent or higher turn over (7 in every 100 homes sold per year).
• Do Your Research – When farming, be sure to pull which agents listed homes sold in the past year, or drive around and look at the signs. If an agent has more than 75 percent of the listings, then select another area. Otherwise, if a few agents sell consistently in the neighborhood, consider it prime for farming.
• Take Notes – When you are contacted by a new lead remember to ask how they heard about you. Keep a record of responses so that you can track the success of real estate mailers as part of your marketing plan.

Knowing the importance of personal contacts, farming principles, and reporting, you can assume that the performance of your real estate mailers will only be as good as the quality of your contact list. The more time you devote to its development, the better results you can expect.

A recent trend that doesn’t seem to be ebbing is that of younger buyers buying high-priced real estate. Where has this come from and how long has it been happening? More importantly, how long is this expected to last?

According to a recent Wall Street Journal article, this is a trend that’s only become more and more a reality of the real estate market over the last several years. It’s also been increasingly commonplace.

Often scared by the stock market and its fluctuation, younger buyers put more stock in property and its sustainable worth. This is a definite plus for us real estate agents if only we know how to capitalize on it properly. How do we deal with non-traditional buyers who are purchasing real estate they don’t traditionally buy?

We believe that it’s quite simple really. Using such tactics as real estate newsletters, real estate postcards, realtor calendars: this is what we’ve found to work. What’s more, when drafting your real estate news letters, why not include news references such as the above to pique the interest of potential buyers and also show that you’re aware of their interests.

Make sure to also be consistent. Continually letting your potential buyers know that you are particularly well-suited to be of service to them means that they will think of you first. What ideas do you have for reaching them or perhaps targeting them with custom real estate postcards?