Real Estate Marketing Blog

Unique real estate marketing tools help professionals connect  and interact with prospects in personal ways to build new relationships. Personalized messages create opportunities to generate leads without a hard push.

This no-strings-attached method of marketing is highly effective today. Some campaign managers use online business directories to provide value-packed information about their local area, with only a subtle offer of assistance.

Here are seven off-line real estate marketing ideas to build relationships without shouting at your prospects.

Personalize Postcards

Give your current clients something to look forward to with a monthly recipe postcard. Mailing seasonal recipes and easy-fix dinner ideas on real estate postcards throughout the year keeps your brand visible and adds value.

Newsy Newsletters

Showcase your new listings, highlight community events or share success stories with your farm about recently sold properties in the area. A mix of non-marketing news and industry focused topics keeps the content engaging.

Organization Opportunities

Everyone is busy today. Managing hectic schedules is easier with helpful aids like calendars and bulletin boards. Sending your client base a school calendar magnet is a real estate marketing tactic that works 24/7. Every time someone visits the fridge, your brand is there, helping them stay organized.

Fans and Fun

Magnetic football schedules also stay on the refrigerator in plain sight. Your agency gets a full season of exposure. Magnets are a constant reminder you care about your community and not just getting to the closing table.

Thankfulness and Thanksgiving

Take advantage of the Thanksgiving season to remind your clients you value their business and their support. Thanksgiving is about appreciation. A personal note goes a long way in relationship building after the sale – even if your connections happened weeks or months before the holiday rolls around.

Well Wishes and Wall Calendars

December is a month of celebration and anticipation of the new year ahead. Sending holiday cards with a complementary wall calendar early gives people an opportunity to prepare for the future. Order your supply before November so your gift has time to arrive before January 1st.

ReaMark real estate marketing materials help you connect with clients. Design your own or browse more than 800 real estate postcard standards that include recipes, helpful tips for homeowners, new listings and so much more.
Browse our inventory today online or request a catalogue.

It has been said that “What you say times how many times you say it is the only thing that works in marketing.” That is why real estate post cards are so valuable in a marketing plan today. When you touch base with a specific market consistently over the course of time, it serves to brand you and your business as being a local expert. You are demonstrating you will be there over the long term.

Right now, real estate season is in full swing and it is the perfect time to lay out your six month real estate postcard marketing plan and ReaMark is here to help. We are offering a Buy 5 Get One Free offer on our postcards for realtors. This will give you six straight months of “touches” with your desired prospects.

What’s more, we’re even giving you six ideas to use in your new marketing plan!

April – Just Listed Postcard

Early Spring is a perfect time to show activity is blooming with a “Just Listed” mailing. We have over 190 styles to choose from. One will be perfect to help you encourage new listings.

May – Just Sold Postcard

When you follow up your “Just Listed” April mailing with a “Just Sold” postcard, it shows there is movement in the market and demonstrates your capabilities. Ask about our custom options.

June/July – Summer Recipe or 4th of July Postcard

Select a recipe card that has a timely summertime or Fourth of July recipe. We have over 260 styles of recipe cards to give you the widest selection of easy to make recipes your prospects will love. We’ve tried them all! Recipe cards give you long-lasting exposure and are often shared. We also have a great selection of 4th of July Postcards to choose from.

August – Activity or Cartoon

The heat of summer is the perfect time to lighten things up with one of our “Cartoon Humor” cards or fun “Spot the 6 Differences” cards. It also communicates you have a sense of humor and are approachable.

September – Home Tips

The kids are back in school and it’s time to get your home ready for the colder weather ahead. Your “Home Tips” card will arrive just in time! Choose from 100 styles with everything from maintenance suggestions to money saving energy tips.

October – Fall Time Change Postcard

It is time to “Fall Back” and your prospects will appreciate this “timely” reminder to set clocks back an hour.

Real estate postcards have been proven effective time and time again. With our special Buy 5 Get 1 Free offer there may be no better time to give it a shot! You may discover it’s your new favorite way to farm a neighborhood.

At ReaMark we specialize in real estate marketing products. We work with our professional real estate clients to develop promotional and marketing products that work. If you are ready to increase your listings, sales, and income, contact ReaMark today!

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

With less than two months away from the official start of a new season, now is the perfect time to spring ahead and put your marketing strategy into action. Reaching out to prospects with real estate postcards is an engaging and effective way to remind clients of the time change, while also encouraging them to contact you about their real estate needs.

Sending real estate postcards allows your branding and message to be placed in front of a client at every possible opportunity. Even if the client reminder is to change the clocks ahead one hour for daylight savings time (taking place on March 8th) or simply a friendly spring greeting, seeing your information may be the spark necessary to get the conversation going in regards to their 2015 real estate decisions.

Make sure regular brand visibility is part of your marketing strategy for 2015. Occasion postcards provide an easy and inexpensive way to make sure your messaging stays consistent and your clients know you are engaged. Our company has several styles to choose from including:

• Animal designs;
• Motivational quotes;
• Cartoon humor; and
• Scenic photographs, just to name a few!

Now is the time to order your real estate postcards to ensure there is adequate time to print and ship your selections. We have postcards for realtors to fit any situation. Send one as a fun reminder of the new spring season. Provide spring cleaning tips for those clients who may want to sell their home this year. Or, let your clients know of new listings appearing in your Spring 2015 Real Estate “Collection.” Whatever you want the message to be, you can customize your real estate postcards to market specifically to your particular audience, so make them your own.

For every five postcards you order from ReaMark, you receive one free. Get your prospects excited about what’s in store for the months ahead and invite them to take advantage of your special spring offers and showings. Our real estate marketing products are designed to fit your every need. Make sure your prospects know how they can contact you. Customize and order your real estate postcards today.

Many of us plan for success. More importantly, we need to take the action to be successful. At ReaMark, we specialize in real estate marketing and promotional products to help take your business to the next level. A choice that has proven itself time and time again is our very popular selection of real estate post cards. Postcards for realtors come in a wide choice of themes, but perhaps none are more anticipated by those receiving them than our recipe postcards. They are truly a recipe for your success!

Sending recipe postcards into your farm is a terrific way to position yourself while keeping your name visible. As people get used to seeing them come in the mail they begin to look forward to receiving them, and just as importantly, trying them and sharing them with family and friends.

Through the years we have built an amazing array of delicious recipes, each tried by the staff here at ReaMark. We have also gotten feedback from many of our realtor clients who will testify their popularity. Each is designed to be easy to make, using minimal and common ingredients. We are particularly proud of our most recent 12 recipes added within the last several months.

With ReaMark, you can select from over 200 styles of one-sided postcards, or over 60 styles of two-sided postcards that promote you both on the front and back. Right now, when you order our recipe postcards for realtors, we’ll include a FREE bonus! Order 5 months of our proven recipe cards and you’ll get the 6th month real estate postcard free. Choose 10 months of these business-building cards and you get TWO months free.

We even offer two shipping options. We can print your cards and ship them to you, or you can choose to have us mail to your list directly. Our recipe real estate postcards come with free professional design services, allowing your cards to be customizable for you and your agency.

Make this the year you discover the power of recipe postcards for realtors with the wide selection from ReaMark. See our selection online or request our printed catalog. Sharing recipes is a tried and true way to build relationships and we can help. Contact us today to order yours!

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

There is something to be said for hometown advantage when it comes to real estate marketing strategies. As a current resident, you know the streets, houses, open spaces, schools, restaurants, and major benefits of your neighborhood. As a real estate professional, you even thought these benefits were enticing enough to buy a home in the neighborhood. It’s your neighborhood and you are the experienced real estate professional.

Your Neighborhood, Your Advantage

As a real estate agent, it’s essential to have a strong contact strategy for your own neighborhood. Creating strong real estate marketing strategies establish you as the go-to realtor for all your neighbors and friends. You live, work, and play in your “farm,” and you are the most knowledgeable real estate professional in the area. Your contact strategy for your own neighborhood should firmly establish you as the premier resource for real estate questions in your neighborhood. Your neighbors and local residents should see you as the only authority on real estate in your area.

Real Estate Marketing in Your Neighborhood

When targeting your own neighborhood, your contact strategy will be different from marketing in other areas. New real estate marketing tools are being developed all the time. A strong contact strategy for your local neighborhood can incorporate more than postcards for realtors. Set yourself apart from your competition with the latest mortgage postcards, real estate calendars, newsletters, door hangers, and other marketing tools. The marketing tools provided by ReaMark are designed from input received by over 40,000 real estate customers and can be customized to fit with your contact strategy.

Don’t wait for your competition’s postcards to show up in your local neighborhood. As a local resident and homeowner, put the hometown advantage to work for your real estate marketing strategy.

Check out our new real estate marketing tools and tell us what you’d like to see on a design!

By Rick Brown

Are you sending out prospecting mailers and not seeing results? When real estate prospecting efforts aren’t getting results, there are three common reasons why. Your real estate prospecting isn’t working because you aren’t using the best mailing list, don’t have a clear call-to-action, and lack diversity.

Not Using the Best Mailing List

Postcards are essential to any real estate prospecting strategy. However, Realtors won’t have success if they aren’t sending real estate post cards to the best mailing list. When sending mailers, always include your personal mailing lists. Additionally, make sure you are not mailing to an area already dominated by a realtor or a particular real estate company. An area can be considered “dominated,” and therefore undesirable for mailings, when the realtor or company has 75% or more of the area listings.

No Clear Call-to-Action

Sending real estate prospecting postcards without a clear call to action is a waste of time. A clear call-to-action differentiates you from other realtors and drives website traffic. Entice buyers and sellers to call you by using appealing offers. Attractive offers can be a free market analysis or lower commission rates. A great offer and a clear call-to-action will set you apart from your competitors.

Lacking Diversity

Increase engagement by sending out a variety of mailers to your prospects and leads. Mix it up by sending out newsletters, calendars, and postcards. Also, be sure to include variety in your real estate postcards. Showcase your wins with Just Listed or Just Sold postcards, get better engagement with a recipe card or by sharing home tips, or educate your audience with market updates. By varying the look and feel of your mailers and postcards, you keep your message fresh.

By including these tips in your contact strategy, you will attract more new business. Don’t forget that frequency is key to a successful strategy. Send a mailing at least every two months, but keep in mind that monthly mailings are better. If necessary, you can cut your list size to stay within budget and continue to send monthly mailers.

Get started now with free custom design on Just Sold postcards or any other style of real estate postcards today.

By Rick Brown

It’s already the middle of May and although it may not seem like it, 4th of July is just around the corner. Time is running out to order your postcards so that you can get them in mailboxes by the beginning of July. Here are the top reasons that those 4th of July postcards could get you new listings.

Suggest the Best Fireworks Displays & Become the Expert

With Reamark’s customizable designs, you can easily add your favorite spot to watch the fireworks in your farm area. This shows that you know the neighborhood and as a bonus, they will keep that postcard on the fridge to remind them where they should plan on seeing the fireworks!

Continue Building Rapport

30% of real estate marketing success is how frequently you mail your list. Use every possible opportunity you can to touch base with your potential clients and keep your business top of mind when they are ready to sell their home.

Create a Sense of Camaraderie Through Patriotism

Homeowners want to feel that personal and trusting connection with their real estate agent and what better way to build that trust than with a show of patriotism?

Don’t wait any longer! Browse through our many designs of 4th of July postcards now!

Agents that live in the neighborhoods where they sell the majority of homes have a unique marketing opportunity – promoting their first-hand knowledge of area properties.

Our Neighborhood real estate postcards are designed with this mind.

Each real estate postcard using the Our Neighborhood theme offers specific messaging to communicate the realtor’s familiarity with property values in the area.

It’s the perfect idea for realtors looking to capitalize on local marketing.

Reach out to neighbors with this idea for realtor postcards.

When to Send a Real Estate Postcard to Neighbors

If a real estate prospecting plan is in place, then postcards can be integrated within the existing schedule.

Another good realtor postcard idea to increase listings is to set a repetition mailing. That is, make it a consistent effort to mail postcards to the same neighbors every month, or every other month, etc.

A small portion of the people who receive a real estate post card will need services now, but a larger portion of that audience will need services down the road.

Sending a real estate postcard showing familiarity with the neighborhood on a consistent basis will help agents stay at the front of customers’ minds.

Related Posts:

The 2014 New Realtor Guide to Postcard Prospecting Strategies

The Real Estate Market is Returning: What Should I Be Doing?