How to Turn One Great Listing into New Business

Posted by Reamark Marketing on May 3rd, 2017

If you work in a competitive real estate market (and who doesn’t!), you have to make the most of your resources. You should try to get the most out of each lead, every prospect, and each listing. Sure, you would like to turn a listing into a sale, but with the right real estate marketing products, you can also turn a great listing into new business. At ReaMark, we can help! Here some some terrific, proven ways to maximize a single listing and turn it into more business.

“Just Listed” postcards – These build your brand in a target area using some of your best photos of the listing. Promote learning more on the website or encourage contacting the listing agent. It also demonstrates both the agent and the market are active.

Quarterly Newsletter – By highlighting the property in a quarterly newsletter, you can draw attention to an area you are farming and encourage readers to get a free market update. It is also a good place to include testimonials.

Door Hangers – Door hangers are a cost effective way to show off a special listing. Remember, like so many of our products, our door hangers are customizable!

Even after a property is sold, you can still use it to build business with the following ReaMark products:

“Just Sold” postcards – Highlight just how quickly a property sold and include a testimonial from the seller. Include a call to action inviting readers to find out more about recently sold homes in the area by visiting your website or calling the agent for a free home evaluation.

Thank You Cards – Send thank you cards to the seller with the additional mission of asking them for a testimonial and referrals of friends or family who might be thinking of buying or selling.

Contact ReaMark today and talk with with a customer service rep and one of our professional designers. We’ll help you select powerful real estate marketing products that will work to build leads, listings and sales! Effective real estate marketing and promotion is what we do! Real estate season is upon us and now is the time to make the most of it at ReaMark.

Real Estate Marketing Tactics for the Slow Season

Posted by Reamark Marketing on Sep 23rd, 2016

School is back in session and the weather is turning colder in many parts of the country. This means one thing to real estate agents: the slow season is right around the corner. Maybe you’re welcoming the much needed rest from a busy summer of buying and selling, but now is the time to get ahead of the competition for 2017. The best defense is a good offense, right? A solid real estate marketing plan will build your lead pipeline for a successful year to come. Here are a few tactics to implement in the coming months.

Thanksgiving Greeting Cards for Real Estate AgentsThanksgiving Postcards & Greeting Cards to Generate Referrals

Many real estate agents wait until December to send holiday cards, but what better way to show appreciation to your past clients than with a Thanksgiving card? Not only will you be in their mailbox weeks before the other guys, you will catch people before the craziness of the holiday season gets under way. This is your opportunity to say, “Thank you for your business,” AND let clients know that the best way to say, “Thanks for a job well done,” is to refer friends and family.

We have a great selection of Thanksgiving Cards for Realtors® for as low as $0.29 each with free blank envelopes. We also offer envelope imprinting for an additional $0.14 per envelope. Thanksgiving and Fall themed postcards are also available. Order now before shipping costs go up on November 7th.

Home Tips Calendars To Prepare Your Sellers

2017 Real estate marketing calendarsIt’s hard to believe that the new year is right around the corner. Our vast selection of 2017 calendars are a great way to make an impression with your farm that will last all year. Our Home Tips Tear-off Calendars can be particularly useful for those considering selling their homes in the coming year. Each month contains a new set of tips for home exteriors, doors and windows, hiring a home contractor, organizing the garage and more. Help potential clients get ready to sell their home for top dollar and set yourself up as the local real estate expert.

Right now you can save 20% on our three different styles of Home Tips Tear-off Calendar Magnets that include free envelopes. Personalize these great gifts with your picture and contact information and stay on the fridge all year.

Neighborhood Marketing Postcards That Offer Value

Neighborhood marketing postcardsAnother way to build your leads is to offer value to your farm before they know they need it. With our selection of Neighborhood postcards, you can send updates about home prices in the area, offer a no-commitment consultation, or answer frequently asked questions. By becoming an invaluable resource ahead of time, you can build trust and expertise to ensure your phone rings come spring time.

Get great value on your real estate marketing postcards by taking advantage of our buy 5 designs, get one free special. Our team of experienced real estate marketers are available to help you design a marketing plan that works best for you. Order online or call us at 800-932-2957.

2017 Real Estate Calendars are Ready to Ship!

Posted by Reamark Marketing on Aug 24th, 2016

If you are on a tight budget and want to get the biggest bang for your marketing buck, now is the time to consider a proven strategy: 2017 real estate marketing calendars from ReaMark.

Real estate marketing calendars have been building real estate businesses for agents and brokers throughout the country for decades. Clients expect them and prospects appreciate them. When you get your real estate marketing calendars into homes early, they are likely to provide months and months of exposure and name recognition. They are front and center on refrigerators, bulletin boards, desks and office spaces.

Full_Magnetic_Real_Estate_Calendar_2017

Our ReaMark real estate calendars are available in wide variety of choices to suit your budget and to build your brand. Our high-quality real estate calendars are available in a choice of ten different styles. Choose from our full-year real estate magnetic calendars, our magnetic tear-off calendars, our jumbo postcard calendars, wall calendars, house shape magnets, sports schedule calendars and more. We offer peel-n-stick stock calendars, magna-peel calendars, school calendars and more. Our team can help customize your calendar to fit your image and brand.

We understand that many of our customers are small, independent agents and brokers who need to maximize their impact. We have repeatedly seen how even the smallest of agencies have built their prospects, listings and sales through annual promotional real state calendars. One of the most effective ways to get results is to order early. That means now is the time to order for 2017.

View our options and order today. If you need assistance, we are pleased that we have real people available to help you. We even offer free customization services to best target your message. Now is the time to make 2017 a remarkable year with ReaMark Calendars. We look forward to helping you grow your business.

3 Reasons Your Real Estate Marketing isn’t Working

Posted by Reamark Marketing on Aug 2nd, 2015

Get More Leads from Your Real Estate MarketingFocusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

Tear Off Magnetic Calendars: The Best Value for Your Budget

Posted by Reamark Marketing on Nov 6th, 2014

When farming a neighborhood for potential listing and to elicit referrals, the right promotional tool is essential for your success. Tear-off magnetic calendars are a proven marketing tool that easily accommodates any real estate agent’s budget. The calendars stay on the home owner’s fridge all year, so prospects and existing clients see your name and business card every day.

Get Results with Tear-Off Magnetic Calendars

Tear-off magnetic calendars are a time-tested marketing tool for real estate agents that provide the most ROI for any size budget. ReaMark’s 2015 real estate calendars enable you to continuously solicit leads and new home listings throughout the year without any extra effort on your part. Choose from a wide variety of styles and designs to customize your magnetic calendars, including recipes, home tips, scenic views, and real estate calendar designs.
Every order of magnetic calendars includes free envelopes and ReaMark’s exclusive reinforced page design. Customize your calendar with your own business card and enjoy the confidence that your ReaMark real estate calendars for 2015 will last the entire year.

Tear-off magnetic Calendars

Why Purchase Calendars from ReaMark?

ReaMark has over 14 years of experience providing real estate agents with high quality, effective marketing tools. Our promotional tools are proven to be powerful, successful marketing tools for real estate agents looking to increase referrals and win potential listings.

We offer free custom designs provided by our professional in-house designers with every tear-off magnetic calendars order. Personal service is a core value at ReaMark. When ordering your magnetic calendars, you will speak to a live customer service representative who works with you to create a design that fits your needs and budget.

Get the real estate marketing tools you need to attract new leads, listings, and home sales today. Be the first Realtor in your neighborhood to deliver these valuable magnetic calendars. Order your real estate calendars for 2015 by December 1st and save up to 20% off your calendar magnets. View our selection of designs and options for tear-off magnet calendars.

Don’t Miss Out on Our 2015 Wall Calendars!

Posted by Reamark Marketing on Sep 7th, 2014

If you are even thinking about ordering real estate calendars for the New Year, now is the time to take action. Realtor wall calendars are effective marketing tools for real estate agents and brokers, and are so popular; we sell out by the end of November.

Successful real estate professionals order wall calendars early, and the get them distributed quickly. They understand when it comes to calendars, it really is a case of the “early bird gets the worm”. They also understand quality and attractiveness are key elements in making sure your calendar gets used over others.

Real Estate Wall CalendarsWe offer over twenty styles of calendars to suit your personality. Choose from:

  • Motivational Quotes
  • Gardening
  • Inspirational Quotes
  • Scenic America
  • Classic Cars
  • Golf
  • Recipes and many, many more!

When open, the wall calendars are a large 10.5 ” x 18.25″ in size and made of 60 lb. glossy stock with UV coated covers. These are 13 month calendars that allow for their use in December. They have the popular large block dates that are perfect for writing in important dates, memos and reminders.

Each calendar is customized with your contact information in a 1.5” x 9” space. You can order as few as 150 of these attractive calendars, with plain mailing envelopes also available. Please allow 10 working days plus shipping time for delivery. We have professional designers on staff to provide free assistance with your project.

Place your order for our 2015 calendars and you can save an additional 20% off!

At ReaMark, we specialize in quality marketing tools for real estate agents and brokers that have proven to be effective. When you call us, you will talk with a real person to help assist you with your order. Ask us for your free printed catalog. We are one of the only real estate marketing and promotions company to still offer a printed catalog. You can also order from our updated website of over 2,000 items to select from.

Now is the time to plan for an amazing 2015. It can start by ordering your choice of our attractive calendars for your clients and prospects from ReaMark. Remember to order today and save 20%!

New Newsletter Designs out TODAY!

Posted by Reamark Marketing on Aug 15th, 2014

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Real estate newsletters are a terrific way to farm for leads and listings. They demonstrate your expertise as a real estate professional and personally reach out and touch your prospects and customers. When used regularly, they help brand your business and position you as a leader in your field.

New Newsletter Designs Out Today!

ReaMark’s latest real estate marketing newsletters are a half-fold design, created using attention-grabbing, vibrant color printing. Two large custom areas are included to allow you to add your own customized designs and content. These areas have proven to be a powerful and popular way to build real estate listings and sales. It also makes your newsletters much more personal.

Robert & Jodi Costin of Berkshire Hathaway Home Services, Fox & Roach, Realtors have been customers of ReaMark since 2007, ordering over 40 of our 4 page newsletters. They have this to say:

We like that you allow two large custom panels on the newsletters for personalization and advertising—unlike other companies where they only have room for the agent’s name and contact numbers. Finally you save us time and money by mailing them for us. We have received steady client referrals over the years from our mailings!

See more testimonials!

ReaMark is pleased to offer free custom creative from our team of in-house professional designers. They will work with you to create a message suited to build your business. Also ask us about our custom direct-mailing services.

Newsletters for Real Estate Agents

The ReaMark Difference

ReaMark focuses on helping real estate professionals grow their business through promotional and marketing pieces created specifically for agents and brokers. When you call ReaMark for your real estate marketing products, you will talk to a real person who can help guide you through your options. We are the last such company that still produces a physical catalog we mail to our clients. We also offer fresh products updated on our 2,000 item website.

Why wait? Order now and save 15% on your Real Estate Newsletter order and get more leads, listings, and sales today!

Take the Hometown Advantage

Posted by Reamark Marketing on Jun 17th, 2014

Marketing Products for RealtorsThere is something to be said for hometown advantage when it comes to real estate marketing strategies. As a current resident, you know the streets, houses, open spaces, schools, restaurants, and major benefits of your neighborhood. As a real estate professional, you even thought these benefits were enticing enough to buy a home in the neighborhood. It’s your neighborhood and you are the experienced real estate professional.

Your Neighborhood, Your Advantage

As a real estate agent, it’s essential to have a strong contact strategy for your own neighborhood. Creating strong real estate marketing strategies establish you as the go-to realtor for all your neighbors and friends. You live, work, and play in your “farm,” and you are the most knowledgeable real estate professional in the area. Your contact strategy for your own neighborhood should firmly establish you as the premier resource for real estate questions in your neighborhood. Your neighbors and local residents should see you as the only authority on real estate in your area.

Real Estate Marketing in Your Neighborhood

When targeting your own neighborhood, your contact strategy will be different from marketing in other areas. New real estate marketing tools are being developed all the time. A strong contact strategy for your local neighborhood can incorporate more than postcards for realtors. Set yourself apart from your competition with the latest mortgage postcards, real estate calendars, newsletters, door hangers, and other marketing tools. The marketing tools provided by ReaMark are designed from input received by over 40,000 real estate customers and can be customized to fit with your contact strategy.

Don’t wait for your competition’s postcards to show up in your local neighborhood. As a local resident and homeowner, put the hometown advantage to work for your real estate marketing strategy.

Check out our new real estate marketing tools and tell us what you’d like to see on a design!

A Note From Rick Brown: President of ReaMark

Posted by Rick on May 30th, 2013

Dear Fellow Real Estate Professionals,

Hello I’m Richard Brown and the president of ReaMark. I have been in direct marketing for over 20 years with the last nine years helping Real Estate Professionals, just like you, substantially increase their listings, sales and ultimately their income.

In our business, we are always talking, meeting with and working with realtors to understand your business bettor so I can do my business better in making you successful.

Each year I personally take hundreds of calls and the same question keeps popping up time and time again. “Rick, what works best? How can I make more money?”

So last week I sat down, got away from the kids, and really thought about all of the success stories I have heard during my nine years as owner of ReaMark. What does actually work? What has been proven time and time to be the Golden Truth’s of success. What makes a top agent? And I came up with the four things you should be doing if you are serious about increasing your yearly income.

1.     You MUST contact  your past clients contact list at least every month.

Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. Your contact list should include anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2.      Mail Just Listed/ Just Sold / Market updates and Open House Postcards.

Announce your success. Since referrals are the largest part of your business and you want to build up your contact list, these are the second most effective tools at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

3.     Track your results over time.

The beauty of direct marketing is that it is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4.     Become known as a specialist of your farm.

A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same you must find ways to differentiate yourself. I get calls everyday from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood.  Walk your neighborhood twice per year, create, submit articles and or advertise in the neighborhood newsletters and finally educate them on community activities, including the local real estate market.

I feel great about sharing these strategies with you for a very simple reason; if I can help you become more successful in your business than ReaMark will be more successful in our business.

I hope this letter has been helpful and has confirmed what you are doing or inspired you to call us to help.  If I can help directly, please don’t hesitate to call me.

Best Regards,

Richard J. Brown

President.

ReaMark

Who Should You Be Mailing?

Posted by Rick on May 30th, 2012

Occasionally I talk to realtors who complain that they aren’t seeing fantastic results from their direct mail campaign, and the first question I always ask it, “Who are you mailing”. And every time I get practically the same answer, “a farm or prospecting list”. Before you spend a penny prospecting, you need to be mailing your friends, family, and past clients consistently. The top-producing agents know this and have a list of warm contacts, or their sphere of influence, of approximately 400 people. For realtors just starting off, your list may be smaller, 50 or 100 people. But your efforts will be best spent on growing this list overtime. People who know you and trust you are much more likely to call on you when they need to buy or sell.

                                                     

The second question I ask these realtors is, “How often are you mailing and how long have you been doing it?” At ReaMark, our marketing specialists know that it takes consistent marketing over a time period of at least 6 months before you can really expect to see results. Research shows that approximately 8% of homeowners move each year. The likelihood of someone needing your services at the exact time they receive a single mailing from you is rather low. However, if you continue to market the same person, month after month, when they do have a real estate need, you will be the first person that they think of. Approximately 62% of Sellers will use the first realtor that they call. So it is imperative that you keep your name, face and telephone number in their reach month after month.

                                                

ReaMark makes keeping in touch with your sphere of influence easy and affordable. You could mail 100 of your past clients every month for an estimated cost of about 50¢ each. So for about $50 a month you can stay in contact and keep your name and face fresh in their memory to ensure they call you next time they need to buy or sell. Any lapses in marketing such as missed mailings, inconsistent or infrequent mailings could result in lost opportunities, lost business, and ultimately lost income!  For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

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