Five Summer Marketing Ideas for Real Estate Agents

Posted by Reamark Marketing on Jun 7th, 2018

An effective newsletter provides enhanced communication and connection with your clients. It bridges the gap between marketing and establishing lasting relationships with customers. As the warmer months of the year roll around, real estate agents will want to send out newsletters that touch on various summer marketing topics to ensure they stay connected with their targeted farms. Let’s explore five of these topics.

Family Fun

There’s nothing better than cooling off in the pool after a long day at work. Real estate agents can highlight specific properties and neighborhoods with pools when communicating with clients who live in their targeted farms. From pool maintenance tips to the importance of pool safety; there are many ways to touch on family activities and water fun.

Backyard Entertaining

Who doesn’t love roasting marshmallows by an open fire pit on a cool summer night? Or throwing a BBQ potluck party? With this in mind, real estate agents will want to include a bulleted list of ways to enjoy fun with friends and family in their summer newsletters. Here are a few ideas to get you started:

Self-Improvement

Summertime is the perfect opportunity to get out and about and get in shape. Real estate agents can use this time of the year to highlight certain walking paths and parks in and near the farms they are targeting. They can also provide a section of tips outlining the reasons to stay hydrated during the summertime when exercising in the heat.

Local Discounts

Consumers love catching a good deal, and they love people who share deals with them even more. Establishing long-term relationships with clients becomes much easier when real estate agents include a section in their newsletters that showcase the best summer deals and discounts from local businesses. This an effective way to cross-promote your services with other local businesses!

Vacation

Whether it be a two-week vacation or a two-day short getaway, summer is a time of the year when many families choose to leave their homes and get away from the hustle and bustle of their everyday lives. While away on vacation, though, these families want to rest assured their homes are going to be safe and secure. With this in mind, real estate agents will want to include a section in their newsletters that identify local resources that can be used to keep the home safe and secure while away having fun. From neighborhood watch programs that correlate with the farms they are targeting to local stores that sell video camera systems, there are plenty of security tips to detail in a newsletter.

ReaMark has a great selection of newsletter templates. With more than 60 options to choose from, we can help you build your client base and increase sales. We also have seasonal promotional items like hand fans, grilling and entertaining recipe postcards and seed packets for summer planting.

Take advantage of our anniversary sale to maximize your summer savings. Use code WEB50 to receive:
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$50 off $199

Call, mail or fax your order today!

5 Homeowner Tips to Include in Your Spring Real Estate Newsletter

Posted by Reamark Marketing on Feb 22nd, 2018

One of the truly effective ways to reach leads and build sales in real estate is by building relationships with your target market. One of the easiest ways to do this is through a direct mail newsletter filled with helpful information about real estate, mortgages, homeowner maintenance tips, recipes, and more. A well constructed, consistently delivered newsletter helps build your brand and deliver your message. It also demonstrates you are in touch with your potential prospects and helps build trust.

If you are considering sending a  Spring newsletter to your farm, here are five timely homeowner tips to include.

  1. Gardening Tips
    Of course, the Spring is a perfect time to talk about gardening. Including tips about either flower or vegetable gardening is an effective, attention-getting real estate marketing strategy that appeals to many.
  2. Spring Cleaning Tricks 
    Include tips on how to make Spring cleaning easier or safer using natural homemade cleaning products. Discuss the benefits of less clutter and the fresh feeling of a freshly scrubbed home.
  3. Helpful Home Maintenance Strategies
    The Spring is the time to visually inspect your home after the colder weather and take steps to keep it well-maintained. This includes clearing the area around your outdoor A/C unit, cleaning gutters, picking up your yard, inspecting the roof, changing HVAC filters, and more.
  4. Steps to Take for Severe Weather SafetyThe spring is tornado and thunderstorm season throughout much of the country and supplying some reminders about severe weather safety can be well received. Explain the difference between watches and warnings, where the safest place in a home can be during a tornado, and even provide some severe weather safe driving tips.
  5. Spring Break and/or Summer Travel Ideas
    Many families get cabin fever during the cold weather season and the thought of planning a trip is often very welcome. Be sure to include some destination ideas, packing tips, and money saving strategies.

real estate newsletter homeowner tips
ReaMark newsletters are chock full of timely information and are designed to be sent throughout the year. They also provide enough space so you can customize your newsletter to best fit your area, your image, and to build your brand. Newsletters are available in black and white or full color and in a half-fold or tri-fold series. We have sold over 10 million newsletters to real estate agents and brokers just like you! Start building relationships with your target market the easy, proven way through ReaMark real estate marketing newsletters.

An Open Letter to Real Estate Professionals

Posted by Reamark Marketing on Jan 23rd, 2018

Dear Fellow Real Estate Professional,

Hello! I’m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income.

There has never been a better time to increase your business with a regular contact strategy to anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, inventory of homes are still low so listings are being sold quickly and for top dollar.

Each year I personally take hundreds of customer calls and the same question keeps coming up time and time again: “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have shared with me over the past two years. To help answer their question, I had to come up with several of my own:

  • With all being equal why are some realtors more successful than others?
  • What does actually work?
  • What has been proven time and time again to be the Golden Truth’s of success?
  • What makes a top agent?
  • How can my business survive when I have less money to spend because I am making less money?

One glaring fact I couldn’t ignore is that my business only makes money if the programs we recommend to you make you money. After much thought, I came up with four things you should be doing if you are serious about increasing your yearly income.

1. You MUST reach out to your past client contact list at least every month
Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. You contact list should includes anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2. Mail Just Listed/ Just Sold / Market updates and Open House Postcards
Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these marketing postcards are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

real estate neighborhood marketing

3. Track your results over time
The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4. Become known as a specialist of your farm
A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls every day from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood. Walk your neighborhood twice per year with door hangers or notepads, submit articles to your local paper, become an advertising sponsor on a community podcast, create a neighborhood newsletter of community events or post educational videos about the local real estate market to your social media.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business! Call one of our Marketing specialists today at 1-800-932-2957 and we will help you develop a plan to meet your budgets and sales goals.

I hope this letter has been helpful and has either confirmed what you are already doing or inspired you to call us. I am always available to help.  Please don’t hesitate to call me directly.

Best Regards,

Richard J. Brown
President,
ReaMark

3 Proven Real Estate Marketing Ideas that will Make You Money!

Posted by Reamark Marketing on Jul 31st, 2017

While many real estate agents and brokers experiment with unproven digital marketing techniques to improve market share, there are still solid, proven real estate ideas that will make you money. Here are three of them.

Real Estate Marketing Postcards

real estate marketing Just Listed_Just Sold

With over 400 card designs and 10 styles to choose from, real estate postcards are versatile and customizable. They also have been a proven way to farm a neighborhood and build your brand. Some agents have built loyalty through years of sending recipe postcards that clients look forward to receiving. Others build their brands by sending motivational postcards or home maintenance tips. Still others use postcards to educate their target market by sending “Just Listed” or “Just Sold” postcards. Right now, you can order five postcards from ReaMark and get the sixth free, or order ten postcards and get two free. We even have clearance postcards on sale for as little as 8 cents each. Keep in mind, 63% of people will end up choosing the first agent they call, so get to the top of the mind with monthly or bi-monthly postcards from ReaMark.

Real Estate Marketing Calendars

A long-time staple in real estate marketing, calendars work because they are used. They are also extremely cost-effective. When calendars are the first-in-home, each can bring you 13 or 14 months of exposure. Calendars can be selected that are magnetic or to hang on walls. There are options for desk calendars and wallet size calendars. Select the theme and style of your choice. Our team will even help you customize your calendar to suit your personality. Right now, you can save 20%, 30%, and even 35% off some calendar designs from ReaMark. Order early and save. Discover why so many agents and brokers have built their business, in part, through real estate marketing calendars.

Quarterly Newsletters

You may be surprised how much attention a local or neighborhood focused newsletter will bring to your real estate business. A newsletter can not only include practical homeowner and real estate tips but can include a calendar of local events. You can discuss homes that recently sold in the neighborhood or include new listings. A newsletter places you in a position of being the area’s real estate professional and can even help you promote your website and social media. ReaMark offers a variety of choices in real estate newsletters. If you are ready to reach out in a new yet proven way, consider using a quarterly newsletter to your marketing agenda for 2018.

Contact the professionals at ReaMark for proven marketing tactics and strategies including postcards, calendars, and newsletters. Let us help take your business to new levels in 2018.

Why Newsletters Need to Be Part of Your Marketing Plan

Posted by Reamark Marketing on Feb 28th, 2017

Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven’t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons.

Become the Local Expert

Newsletters help you show your farm that you’re the authority in the area. Highlighting community events, local businesses, and attractions illustrates to potential real estate clients that you have intimate knowledge of the area. After you’ve established your authority, clients will be contacting you for your expert home evaluation.

In addition to the included recipes and helpful articles that already come with the newsletters, you can use the two large customizable areas to offer a free home evaluation or discuss current financing options that are available. You could also have a list of local resources for the neighborhood, like plumbers, landscapers and popular restaurants. Finally, make sure to include all your credentials and just sold properties, so your readers can see all that you’ve achieved. By incorporating elements like these, you establish yourself as the local real estate thought leader.
newsletters-real-estate-marketing-plan

Build Trust

When you send marketing newsletters on a consistent basis, your farm will see that you’re a real player in the local real estate market. When you send out your quarterly mailing, you help your recipients connect with you and your business. After a time, they will expect to find your newsletter in their mailbox. If you’ve made sure the content is timely and relevant, your readers will eagerly look forward to receiving and reading your mailing each time. This build up of trust helps you form a bond with your readers, and makes your name more memorable when it comes time for them to buy or sell property.

Become a Presence in Their Home

When you have an interesting newsletter, your recipients will look forward to sitting down and reading it. In the meantime, you become a presence in the home, sitting on the coffee table or kitchen table while they relax or have a meal. This helps to keep your name in front of your potential clients in a similar way to calendars and sports schedules. Providing great resources might even spark family conversation about an upcoming event or home tip you’ve provided.

Newsletters are a tried and true method of marketing that really work. Why not get started now with your newsletter marketing plan? There has never been a better time!

Four Newsletter Ideas for your 2017 Real Estate Marketing

Posted by Reamark Marketing on Nov 22nd, 2016

Make 2017 a banner year for sales using a smart and effective approach to marketing your real estate services with newsletters. Get a jump on the competition by ordering your 2017 quarterly newsletters now.

Here at Reamark, we offer many different, 4-page newsletters for real estate agents that each feature two large customizable areas. Don’t worry if you’re not artistically inclined. Our in-house professional designers can help you with a design that reflects your business and region.

Wondering what to include in each newsletter to make the most of your marketing plan? Here are four newsletter ideas for our 2017 real estate marketing campaign.

Realtor Newsletter Option1st Quarter Beginning January

This is a time when the holidays are over and people are taking a closer look at their budget. Tax season is on the horizon, and financial decisions are being made regarding SEP and 401K contributions. Your readers may be contemplating selling or buying and trying to figure out how much they could make on their homes, or how much they can afford.

Send this half-fold newsletter to provide timely information your readers can use. Provide information about how to make household budgets, how to save money, and offer a mortgage calculator table in your newsletter.

2nd Quarter Beginning April

The busy season in real estate is getting underway in the spring. Readers are looking for bargains on lawn care equipment in the area, as well as advice on how to give their homes more curb appeal. Use this half-fold newsletter style to share how homeowners can improve their homes with specific lawn care and exterior touch-ups tips. Offer your expert advice on whether now is the time to buy or if they should keep renting. Consider using the customizable areas to showcase recently listed or sold properties in the neighborhood. Include a call to action along with your contact information.

3rd Quarter Beginning July

With summer in full swing, homeowners might be planning a staycation, or looking for ways to keep their kids occupied on the long summer days. Offer your ideas about improving a home’s value through additions and amenities like central air conditioning, backyard living spaces and more. Don’t forget to include your family’s favorite marinade for backyard grilling, or a recipe for a cool summer dessert. Use the customizable area in this newsletter to highlight a great house deal in the area.

Newsletters for Real Estate Agents4th Quarter Beginning October

With the holidays right around the corner, your readers will enjoy reading about home decoration craft ideas, how to keep the holiday tree fresh and green, how to keep pets and children safe during the holiday, and tips on year-end tax planning. Use the customizable area in this  real estate newsletter to ask for referrals and send holiday wishes from you and your family and pets.

To get a well-deserved bargain for yourself, order from Reamark now to save 15%! Contact us today to learn more about how newsletters can grow your real estate business.

Quarterly Real Estate Newsletters that Generate Leads

Posted by Reamark Marketing on Jan 15th, 2016

Real Estate Newsletters that WorkReal estate brokers and agents recognize the value of newsletters in staying in contact with clients and connecting with prospects. The challenge is that newsletters can be time-consuming to put together, especially when trying to include interesting and valuable information. That’s why so many real estate professionals are turning to ReaMark for customizable real estate newsletters.

Our newsletters offer different sections that include:

  • Information for homeowners and real estate tips like how to refinance a mortgage, market trends, and information about contingency sales.
  • Home maintenance tips including home improvement ideas, gardening tips, and how to prevent mold damage.
  • Fun and amusing activities including comics, crossword puzzles and “spot the difference” games.
  • Other helpful information like getting started with creating a will, what to recycle, what you shouldn’t carry in your wallet and more!

What makes our newsletters so appealing is that they feature two large, fully customizable areas that real estate agents and brokers can use to speak directly to their farm to generate leads. Our designers can help with the design of these areas to include any of these ideas:

  • A free home value estimate offer
  • Highlight recently sold properties in the area
  • Feature a property that was just listed in the area
  • Call to Action for referrals

These newsletters look professional and local, helping to brand you as the neighboorhood expert! Plus, sending out newsletters on a quarterly basis keeps you top of mind with your market when the time comes to buy or sell.

Choose from over 60 designs with black & white personalization or our new full-color personalization. Our four page newsletters are designed to be sent quarterly and also come available in half-fold and tri-fold options. Build your brand, enhance your image and generate leads with these proven marketing products from ReaMark. Nobody gives you more options!

ReaMark even offers mailing services for as little as 36 cents each. Order today and your newsletter can be in your farm’s mailboxes within 6-12 business days with 2 business days for proofing, 2-5 days for printing, and 2-5 days for postal delivery. Plus, if you order now, you can save 15-30%.

Get your year off to a great start with more leads generated from your own professional newsletter from ReaMark. Call ReaMark and talk to one of our professionals and order yours today! See why more and more real estate professionals choose ReaMark for their marketing and promotional products.

Effective Real Estate Marketing for 2016

Posted by Reamark Marketing on Dec 30th, 2015

If you are working on your real estate marketing plan for 2016, now is a great time to consider your options from ReaMark. By buying your marketing materials now, like postcards for realtors, just sold post cards and real estate newsletters, you can take advantage of 2015 write-offs. You can also take advantage of our end-of-year savings where you can get $30 off your purchase of $175 or more or choose free shipping.

A 2016 Real Estate Marketing Plan That Works

Based on some of our experience with thousands of realtors and brokers for 15 years, here is a sample 2016 real estate marketing plan that can work for you.Newsletters for Real Estate Agents

January – Send out your quarterly newsletter. Make sure you highlight the recent sales in the area (yours or not) and give tips on home improvement ideas to get houses ready to sell. You’ll want to include a personal note asking for referrals.

February – This is the time to order and send out your Spring-time change postcards. Prospects and clients alike appreciate the reminder that could end up on their refrigerator.

March – As weather improves, this is a good time to order and distribute door hangers that go to all of the houses in your “farm”. This can generate some terrific leads for the busy season ahead.

April – Fuel the emerging real estate season with a “Just Sold” postcard campaign into your farm. Highlight a recent sale and be sure to ask for referrals.

May – It is time for your quarterly newsletter. This is a good time to show all the homes for sale in the area to give people an idea of their own home’s value. It is also a good time to highlight a local business, outdoor activity, community event, or give tips on landscaping.

4th of July PostcardsJune – Order your 4th of July postcards and have them ready to go by the end of the month. Stay top of mind and again, ask for referrals!

July – This is the perfect time to send a delicious summer recipe postcard that may include a barbecue recipe.

August – Time to order back to school magnets that include important dates, phone numbers, and a school calendar. We can produce these fully customizable to your local school.

SeptemberFootball schedule magnets are an excellent choice this time of year. Schedules can include NFL, college, or your local high school teams. These customizable calendars stay on the fridge for months.

October – Remind prospects of the upcoming fall time-change keeping your name and brand top of mind.

November – It is time, once again, for holiday greeting cards and your quarterly newsletter. It’s a good time to express gratitude and keep prospects updated on home prices in the neighborhood. Local holiday events and entertaining tips are appreciated.

December – Make sure you are delivering your 2017 calendars from ReaMark that stay on the wall or refrigerator all year!

New Year Sale-sqContact ReaMark today to take advantage of end of year savings, tax advantages and to better propel you to your 2016 goals! We look forward to assisting you!

Take advantage of our 15th Anniversary Sale now through January 22nd! Take $30 off your order of $175 or more* with code: BLOG15.

*Offer cannot be combined with other discounts.

10 Things to Include in your next Real Estate Newsletter

Posted by Reamark Marketing on Jun 8th, 2015

Providing valuable information to prospects has always been a good way to turn them into leads in the real estate industry. This has been a proven effective way to build your brand and trust. Real estate newsletters have been a tried and true way to stay in contact with prospects, customers and leads. Realtor newsletters fall into what marketers refer to as “content marketing.” The point is to position yourself as the neighborhood expert in real estate. If you use real estate newsletters as part of your real estate marketing materials, here are 10 tips to keep in mind for your next one.

Newsletters for Real Estate Agents

1. A Local Market Update – Your potential clients want to know what the real estate market is in their neighborhood. Bring them into the loop with info such as local inventory and length of time on the market.

2. Recently Listed and Sold Properties in your Farm – This can be a real eye opener and motivator for those in your farm. You don’t have to just include your listings either. Include a disclaimer and as many listings as you’d like.

3. Community Involvement – Showcase charitable work you’ve and your team has done or community events you have participated in. If you are having a hard time coming up with events, maybe you need to be more proactive in this area.

4. Real Estate Trivia – Challenge your readers with trivia or real estate definitions. Get them to participate mentally while reading.

5. Include a Real Estate Joke, Pun or Cartoon – Make sure material isn’t copyrighted or you have permission. This can show a less serious side.

6. Have a Coupon for a Local Business – Team with a local business to give the business exposure and your readers something they will view as having value. Make sure the coupon is worth redeeming.

7. Include Several Calls to Action – “Send us referrals”, “Enter our contest” or “see how much your home is worth” are examples.

8. Client Testimonial – These are powerful ways to show how your efforts are paying off for other people in your farm.

9. Social Media URLs – Be sure to include your website address and social media connections with a call to action to follow you on social media. You may even include a teaser to find the answer to a newsletter question on your social media.

10. Upcoming Area Events – Demonstrate you are connected by including a list of upcoming area events. People may eventually seek you out to help them promote their event.

Let ReaMark help you create a custom marketing piece today. We can efficiently and effectively show you how to use a real estate newsletter and other printed promotional material to increase your leads, listings and sales. Contact ReaMark today and save 15-30% on a customized newsletter!

Spring Is Nearly Here! Time to Send Your Quarterly Real Estate Newsletter

Posted by Reamark Marketing on Feb 3rd, 2015

Newsletters for Real Estate AgentsGet your clients excited about what you have in store by keeping them up-to-date with quarterly real estate newsletters. Now is the time plan for what your theme will be for this first quarter and what news you want to share. When it comes to real estate marketing tools, newsletters allow you the opportunity to feature one of your properties, include your logo or contact information, list information about the neighborhood, or provide home buying tips for first time homeowners.

People want to know why they should select a particular area and what makes it a good place to call home. Newsletters give you a chance to feature all the benefits and amenities your home listings and neighborhoods have to offer. Think of using your real estate marketing tools as a personal guide for potential clients to peak their interest about the housing options available to them.

There are two types of printable newsletters to choose from: half-fold and tri-fold. Depending on the type of marketing message you want to send, large customization areas are available for both types of newsletters. Creative ideas of what to include in your real estate newsletters are:

  • neighborhood market updates
  • community event calendars
  • home selling tips
  • information about the area

This is your chance to approach your clients in a friendly, informal way, but also leave them with valuable information and insight as they hunt for the perfect home. It is a way to keep your name on their radar as a professional who can lend a helping hand when it comes to all their real estate needs.

First time buyers or people new to your city are especially looking to rely on the opinion of someone who’s knowledgeable in the industry and can help answer any and all questions about the area. Let them know they can turn to you with confidence for all their real estate inquiries. Order your quarterly newsletters for the upcoming spring season and receive 15% off your order.

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