Real Estate Marketing Blog

Summer is the prime time for real estate sales in many markets and, with the average sales price at $389,000 in May, that represents a hefty commission for each sale. To maximize your sales, incorporate realtor postcards in your marketing plan. A tight housing market means both demand and prices will go up. To make sure that you get the best listings on condos and homes, work with the team at ReaMark to choose the perfect postcards for your brand.

Best Themes for Summer Realtor Postcards

Choosing the right theme can help you form a deeper connection with prospective clients. As always, repetition is key. Along with sending multiple real estate postcards to establish brand recognition, you can vary the messaging and mood, intermixing market information, helpful home tips, and fun themes.

Here’s a winning combination recommended by top marketers at ReaMark:

• Recent Listings: Show potential sellers the current demand and value of neighborhood homes. Highlight your experience selling homes in the area.
• Just Sold Cards: This is a direct way to build credibility as a real estate agent. Create a sense of urgency and scarcity to muster referrals and repeat sales. (See more neighborhood marketing postcards and ideas here!)
• BBQ Recipe Cards: Lighter themes take the pressure off clients and deliver genuine value. You can also send cards with popular dessert recipes that will go right up on the fridge for continued exposure. (Find your favorite recipes to share with clients.)
• To-do lists: Getting ready to buy or sell a home is no small task. You can create a custom checklist or choose one from ReaMark to help prospective clients stay organized.
• Fall Home Checklist: This is a great forward-looking tool that will deliver value and potentially stick around on desks and counters or get passed along as a referral.
• Free Home Valuation: Do you want to attract potential sellers dying to know their home values? Showcase your skills in pricing homes accurately and competitively with this tempting offer.

Make Your Postcards Effective — and Memorable

Use summer themes, such as flowers or beaches, and incorporate colorful graphics and other warm-weather features. You can also use eye-catching headlines, such as “Let me sell your home in 30 days.”

Showcasing your success is always a good way to market your brands and postcards are a great way to get the message out on recent achievements. If you need help targeting specific markets or blanketing your farm area with realtor postcards, our team can help. Ask us how Every Door Direct Mail makes it easier to move into new markets.

We encourage you to include your name, email address, and phone number on both sides of your real estate postcards. Perhaps most importantly, you’ll want to include a clear call to action such as calling you, coming to an open house, or visiting your website.

Contact the ReaMark team today to enhance your summer marketing campaign with the perfect combination of real estate marketing postcards!

Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven’t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons.

Become the Local Expert

Newsletters help you show your farm that you’re the authority in the area. Highlighting community events, local businesses, and attractions illustrates to potential real estate clients that you have intimate knowledge of the area. After you’ve established your authority, clients will be contacting you for your expert home evaluation.

In addition to the included recipes and helpful articles that already come with the newsletters, you can use the two large customizable areas to offer a free home evaluation or discuss current financing options that are available. You could also have a list of local resources for the neighborhood, like plumbers, landscapers and popular restaurants. Finally, make sure to include all your credentials and just sold properties, so your readers can see all that you’ve achieved. By incorporating elements like these, you establish yourself as the local real estate thought leader.

Build Trust

When you send marketing newsletters on a consistent basis, your farm will see that you’re a real player in the local real estate market. When you send out your quarterly mailing, you help your recipients connect with you and your business. After a time, they will expect to find your newsletter in their mailbox. If you’ve made sure the content is timely and relevant, your readers will eagerly look forward to receiving and reading your mailing each time. This build up of trust helps you form a bond with your readers, and makes your name more memorable when it comes time for them to buy or sell property.

Become a Presence in Their Home

When you have an interesting newsletter, your recipients will look forward to sitting down and reading it. In the meantime, you become a presence in the home, sitting on the coffee table or kitchen table while they relax or have a meal. This helps to keep your name in front of your potential clients in a similar way to calendars and sports schedules. Providing great resources might even spark family conversation about an upcoming event or home tip you’ve provided.

Newsletters are a tried and true method of marketing that really work. Why not get started now with your newsletter marketing plan? There has never been a better time!

Whether you have been in the business for awhile or have just become a licensed real estate agent, you already know that the real estate industry is constantly changing. Local and national economic trends, politics, and even the weather can have a profound and immediate effect on the number of houses that sell and the amount of income you earn.

The most successful agents in the real estate business have learned to combat these influences with effective marketing strategies to maintain relationships with current and past clients as they consistently generate and develop new business prospects. If you are ready to make 2017 your best year ever, these smart marketing tips will help you take maximum advantage of those time-tested marketing strategies to expand your business and keep it growing, year after year.

The Importance of Establishing & Maintaining Regular Contact

Growing your business requires careful nurturing of your relationship with all current and past clients and any new prospective clients that you come into contact with. This is done most effectively by establishing and maintaining a program that uses regular points of contact to help your name and brand become so familiar to them that they will instantly think of you whenever they or someone they know mentions buying or selling a home.

Contact Ideas That Your Clients & Prospects Will Welcome 

In order to be effective, any methods that you use for contacting your clients and prospective clients has to be both welcome and useful. Cold calls are annoying and most unsolicited email is never opened by the recipient. This is why it makes sense to instead choose a quality direct mail program that provides information and items of value to the recipient.

To do this effectively, look around your market area and determine what information might be most helpful to the residents who live there. Then use this knowledge to design a targeted, customized direct mail program that will specifically appeal to the area. For example, if many of the residents follow a particular sports team, a schedule of those sporting events is an idea for one such mailing, which you would schedule to send out shortly before the team’s season begins.

Other useful ideas to use for maintaining regular points of contact include, gardening seeds or tips in the spring, home repair tips in the summer, and local school schedules and information in the fall. As the year winds down, a beautiful wall or magnetic calendar is a wonderful gift that is certain to be kept and used throughout the coming year.

For additional ideas and helpful assistance in setting up the best possible direct mail campaign to give your business a well-deserved boost in 2017, contact Reamark today. As a proven leader in the real estate marketing products business, Reamark’s order consultants are specially trained to help you select and develop a marketing campaign that will be welcomed and remembered by all your current and past clients, while also helping to attract and hold the attention of prospective clients.

Make 2017 a banner year for sales using a smart and effective approach to marketing your real estate services with newsletters. Get a jump on the competition by ordering your 2017 quarterly newsletters now.

Here at Reamark, we offer many different, 4-page newsletters for real estate agents that each feature two large customizable areas. Don’t worry if you’re not artistically inclined. Our in-house professional designers can help you with a design that reflects your business and region.

Wondering what to include in each newsletter to make the most of your marketing plan? Here are four newsletter ideas for our 2017 real estate marketing campaign.

1st Quarter Beginning January

This is a time when the holidays are over and people are taking a closer look at their budget. Tax season is on the horizon, and financial decisions are being made regarding SEP and 401K contributions. Your readers may be contemplating selling or buying and trying to figure out how much they could make on their homes, or how much they can afford.

Send this half-fold newsletter to provide timely information your readers can use. Provide information about how to make household budgets, how to save money, and offer a mortgage calculator table in your newsletter.

2^nd Quarter Beginning April

The busy season in real estate is getting underway in the spring. Readers are looking for bargains on lawn care equipment in the area, as well as advice on how to give their homes more curb appeal. Use this half-fold newsletter style to share how homeowners can improve their homes with specific lawn care and exterior touch-ups tips. Offer your expert advice on whether now is the time to buy or if they should keep renting. Consider using the customizable areas to showcase recently listed or sold properties in the neighborhood. Include a call to action along with your contact information.

3^rd Quarter Beginning July

With summer in full swing, homeowners might be planning a staycation, or looking for ways to keep their kids occupied on the long summer days. Offer your ideas about improving a home’s value through additions and amenities like central air conditioning, backyard living spaces and more. Don’t forget to include your family’s favorite marinade for backyard grilling, or a recipe for a cool summer dessert. Use the customizable area in this newsletter to highlight a great house deal in the area.

4^th Quarter Beginning October

With the holidays right around the corner, your readers will enjoy reading about home decoration craft ideas, how to keep the holiday tree fresh and green, how to keep pets and children safe during the holiday, and tips on year-end tax planning. Use the customizable area in this  real estate newsletter to ask for referrals and send holiday wishes from you and your family and pets.

To get a well-deserved bargain for yourself, order from Reamark now to save 15%! Contact us today to learn more about how newsletters can grow your real estate business.

EDDM, or Every Door Direct Mail, is a great real estate marketing tool for Realtors to generate new leads. With spring arriving early in many parts of the country, now is the time to get those promotional materials into mailboxes and start getting new leads.

EDDM is an easy to use service that allows you to select target neighborhoods and reach all of the residents. Our team of professionals will help you select the best marketing piece for your needs and the U.S. postal service does the rest! There is no easier way for real estate agents to reach their potential clients. EDDM is also a cost effective method with postage as low as $0.22 per card.

Getting Started with EDDM

Sending a marketing piece out is as easy as 1-2-3:

1. Take a look at the mailing routes in your area to determine your quantity.
2. Select your preferred design from our website or call us for one-on-one assistance. Bonus: We offer free custom design with your purchase. Customize your piece easily to showcase a new listing or recent sale.
3. Approve your design within 2-3 business days.

That’s all it takes to reach every home in your farm. EDDM should stand for Easy Door to Door Marketing.

Tips for Getting the Most from EDDM

As with any marketing effort, you want to be sure that you are getting a return on your investment. Here are a few ways that you can track the effectiveness of your direct mailers.

Free Home Value Analysis – Create a call to action on your mailer to get a free market analysis with a unique link to your website. You can use free services like Bit.ly to track how many visitors visit your page from this particular mailer. Be sure to require an email address in your form so that you can follow up.

Ask for Referrals – Using a call to action for referrals is another great way to generate leads from postcards. Offer a $5 coffee shop gift card for each referral that someone sends your way.

Telephone Tracking – Another way to track how many leads are generated is with a call-tracking phone number. Be sure to research this methods as there are a few pros and cons.

Ready to get started with EDDM? Browse our designs now or give us a call at 800-932-2957.

Real estate brokers and agents recognize the value of newsletters in staying in contact with clients and connecting with prospects. The challenge is that newsletters can be time-consuming to put together, especially when trying to include interesting and valuable information. That’s why so many real estate professionals are turning to ReaMark for customizable real estate newsletters.

Our newsletters offer different sections that include:

• Information for homeowners and real estate tips like how to refinance a mortgage, market trends, and information about contingency sales.
• Home maintenance tips including home improvement ideas, gardening tips, and how to prevent mold damage.
• Fun and amusing activities including comics, crossword puzzles and “spot the difference” games.
• Other helpful information like getting started with creating a will, what to recycle, what you shouldn’t carry in your wallet and more!

What makes our newsletters so appealing is that they feature two large, fully customizable areas that real estate agents and brokers can use to speak directly to their farm to generate leads. Our designers can help with the design of these areas to include any of these ideas:

• A free home value estimate offer
• Highlight recently sold properties in the area
• Feature a property that was just listed in the area
• Call to Action for referrals

These newsletters look professional and local, helping to brand you as the neighboorhood expert! Plus, sending out newsletters on a quarterly basis keeps you top of mind with your market when the time comes to buy or sell.

Choose from over 60 designs with black & white personalization or our new full-color personalization. Our four page newsletters are designed to be sent quarterly and also come available in half-fold and tri-fold options. Build your brand, enhance your image and generate leads with these proven marketing products from ReaMark. Nobody gives you more options!

ReaMark even offers mailing services for as little as 36 cents each. Order today and your newsletter can be in your farm’s mailboxes within 6-12 business days with 2 business days for proofing, 2-5 days for printing, and 2-5 days for postal delivery. Plus, if you order now, you can save 15-30%.

Get your year off to a great start with more leads generated from your own professional newsletter from ReaMark. Call ReaMark and talk to one of our professionals and order yours today! See why more and more real estate professionals choose ReaMark for their marketing and promotional products.

If you are working on your real estate marketing plan for 2016, now is a great time to consider your options from ReaMark. By buying your marketing materials now, like postcards for realtors, just sold post cards and real estate newsletters, you can take advantage of 2015 write-offs. You can also take advantage of our end-of-year savings where you can get $30 off your purchase of $175 or more or choose free shipping.

A 2016 Real Estate Marketing Plan That Works

Based on some of our experience with thousands of realtors and brokers for 15 years, here is a sample 2016 real estate marketing plan that can work for you.

January – Send out your quarterly newsletter. Make sure you highlight the recent sales in the area (yours or not) and give tips on home improvement ideas to get houses ready to sell. You’ll want to include a personal note asking for referrals.

February – This is the time to order and send out your Spring-time change postcards. Prospects and clients alike appreciate the reminder that could end up on their refrigerator.

March – As weather improves, this is a good time to order and distribute door hangers that go to all of the houses in your “farm”. This can generate some terrific leads for the busy season ahead.

April – Fuel the emerging real estate season with a “Just Sold” postcard campaign into your farm. Highlight a recent sale and be sure to ask for referrals.

May – It is time for your quarterly newsletter. This is a good time to show all the homes for sale in the area to give people an idea of their own home’s value. It is also a good time to highlight a local business, outdoor activity, community event, or give tips on landscaping.

June – Order your 4th of July postcards and have them ready to go by the end of the month. Stay top of mind and again, ask for referrals!

July – This is the perfect time to send a delicious summer recipe postcard that may include a barbecue recipe.

August – Time to order back to school magnets that include important dates, phone numbers, and a school calendar. We can produce these fully customizable to your local school.

September – Football schedule magnets are an excellent choice this time of year. Schedules can include NFL, college, or your local high school teams. These customizable calendars stay on the fridge for months.

October – Remind prospects of the upcoming fall time-change keeping your name and brand top of mind.

November – It is time, once again, for holiday greeting cards and your quarterly newsletter. It’s a good time to express gratitude and keep prospects updated on home prices in the neighborhood. Local holiday events and entertaining tips are appreciated.

December – Make sure you are delivering your 2017 calendars from ReaMark that stay on the wall or refrigerator all year!

Contact ReaMark today to take advantage of end of year savings, tax advantages and to better propel you to your 2016 goals! We look forward to assisting you!

Take advantage of our 15th Anniversary Sale now through January 22nd! Take $30 off your order of $175 or more* with code: BLOG15.

*Offer cannot be combined with other discounts.

It has been said that “What you say times how many times you say it is the only thing that works in marketing.” That is why real estate post cards are so valuable in a marketing plan today. When you touch base with a specific market consistently over the course of time, it serves to brand you and your business as being a local expert. You are demonstrating you will be there over the long term.

Right now, real estate season is in full swing and it is the perfect time to lay out your six month real estate postcard marketing plan and ReaMark is here to help. We are offering a Buy 5 Get One Free offer on our postcards for realtors. This will give you six straight months of “touches” with your desired prospects.

What’s more, we’re even giving you six ideas to use in your new marketing plan!

April – Just Listed Postcard

Early Spring is a perfect time to show activity is blooming with a “Just Listed” mailing. We have over 190 styles to choose from. One will be perfect to help you encourage new listings.

May – Just Sold Postcard

When you follow up your “Just Listed” April mailing with a “Just Sold” postcard, it shows there is movement in the market and demonstrates your capabilities. Ask about our custom options.

June/July – Summer Recipe or 4th of July Postcard

Select a recipe card that has a timely summertime or Fourth of July recipe. We have over 260 styles of recipe cards to give you the widest selection of easy to make recipes your prospects will love. We’ve tried them all! Recipe cards give you long-lasting exposure and are often shared. We also have a great selection of 4th of July Postcards to choose from.

August – Activity or Cartoon

The heat of summer is the perfect time to lighten things up with one of our “Cartoon Humor” cards or fun “Spot the 6 Differences” cards. It also communicates you have a sense of humor and are approachable.

September – Home Tips

The kids are back in school and it’s time to get your home ready for the colder weather ahead. Your “Home Tips” card will arrive just in time! Choose from 100 styles with everything from maintenance suggestions to money saving energy tips.

October – Fall Time Change Postcard

It is time to “Fall Back” and your prospects will appreciate this “timely” reminder to set clocks back an hour.

Real estate postcards have been proven effective time and time again. With our special Buy 5 Get 1 Free offer there may be no better time to give it a shot! You may discover it’s your new favorite way to farm a neighborhood.

At ReaMark we specialize in real estate marketing products. We work with our professional real estate clients to develop promotional and marketing products that work. If you are ready to increase your listings, sales, and income, contact ReaMark today!

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

The leaves may change colors every year but one thing that doesn’t change is effective marketing methods for real estate. Marketing involves nurturing and regular contact with your past clients, friends and prospects. Thanksgiving is one of the perfect times to conduct these marketing activities.

Now is the time to order Thanksgiving cards from ReaMark and still get them in time to send out. We have a wide array of choices for the holiday. We have cards that carry serious messages of gratitude to those that use humor to convey the message. We have cards that reflect football’s impact on the holiday and those that contain useful recipes.

Pro tip: send your 2015 calendars out with your Thanksgiving cards and get in your homes earlier while saving on postage!

Along with a wide variety of real estate holiday greeting cards, postcards can be customized with your contact information at no additional charge. You also have the option of us mailing out the cards and or calendars for you in most cases less than you can do it yourself.

Thanksgiving cards are a terrific way to get referrals while communicating a heartfelt message. Postcards are full-color on the front, and come in your choice of personalization on the back in black and white or full color. Greeting cards full color on the outside and can be personalized in black and white in the inside. Greeting cards come with free blank envelopes or for a small charge we can imprint your contact information, a message and mailing indicia if desired.  We also offer custom Greeting cards with a small 500 order minimum.

Of course ReaMark is one of the few promotional and marketing companies that specialize in real estate products that still print a catalog. We also offer our marketing and promotional items online. When you call us, you will be talking with a real person who has experience working with real estate marketing products and who can guide you through the process. We know what products work at what times of the year and can help you create a long-term marketing program that will build your listings and your sales.

As Thanksgiving approaches, we are grateful to all of our loyal customers throughout the years. We encourage you to set lofty goals for the New Year and have a plan to make them become a reality. We would love to help you reach them, so contact us today at ReaMark!