Real Estate Marketing Blog

Agents Get a Head Start with Realtor Calendars

Your mother-in-law calls to schedule a family dinner. Then your dentist wants to reschedule your appointment, and your son’s teacher asks to set up a conference. Where do all of these situations lead? Straight to your calendar.

That’s exactly why realtor calendars are a smart marketing tool for any real estate agent. With real estate calendars that feature personalized realtor information on the calendar – such as a photo, website and telephone number – it’s simple to keep your name in front of potential buyers every day of the year.

         Real estate calendars give realtors maximum exposure.

 With specialized calendar formats including school calendars, sports schedules and even seasonal recipes, you’ll give recipients even more reasons to come back to your calendar and personalized information again and again.

But it isn’t just about getting real estate calendars to these potential buyers; it’s about getting them out at the best time: right now.

Why is this the best time?

Because you aren’t the first person to think of sending a calendar. In fact, insurance companies and auto repair shops already have theirs in the works.

The good news? You can still be ahead of the competition by placing your order now for Reamark real estate calendars and be the first calendar that potential buyers put up on the refrigerator at home or their desk at the office.

How are you preparing to get in front of customers ahead of everyone else?

Did you know that an estimated 41% of home purchases in 2008 were made my first time homeowners? Renters are an excellent target market and if you are looking for buyers, you need to be mailing apartment buildings and non-owner occupied residences on a regular basis. ReaMark makes it easy with our Real Estate Renter Postcards.

ReaMark’s Real Estate Renter Postcards are written to target renters and open their eyes to the financing options that may be available to them. Renters are a great demographic to zero in on because most realtors don’t market to apartments, most renters have to renew their lease or move every 6 to 12 months, and with renters you don’t have to worry about selling their current home. And with home affordability as its highest and interest rates near historic lows, now is a great time to buy. Get the word out with ReaMark’s Renter Postcards!

To request samples or to place an order, call us at 800-932-2957 and visit our website to see all of our Renter Postcards at http://www.reamark.com/catalog/renters.htm today!

A recent trend that doesn’t seem to be ebbing is that of younger buyers buying high-priced real estate. Where has this come from and how long has it been happening? More importantly, how long is this expected to last?

According to a recent Wall Street Journal article, this is a trend that’s only become more and more a reality of the real estate market over the last several years. It’s also been increasingly commonplace.

Often scared by the stock market and its fluctuation, younger buyers put more stock in property and its sustainable worth. This is a definite plus for us real estate agents if only we know how to capitalize on it properly. How do we deal with non-traditional buyers who are purchasing real estate they don’t traditionally buy?

We believe that it’s quite simple really. Using such tactics as real estate newsletters, real estate postcards, realtor calendars: this is what we’ve found to work. What’s more, when drafting your real estate news letters, why not include news references such as the above to pique the interest of potential buyers and also show that you’re aware of their interests.

Make sure to also be consistent. Continually letting your potential buyers know that you are particularly well-suited to be of service to them means that they will think of you first. What ideas do you have for reaching them or perhaps targeting them with custom real estate postcards?

2013 is well on its way and is shaping up to be much different than recent years in many ways, one of which is the real estate market. We at ReaMark wouldn’t be successful with real estate marketing tools were we not on top of the changes in the market from month to month and year to year. So what are the trends for the upcoming year and how can our products like real estate postcards help you in your goal of increased success?

One trend that’s been confirmed again and again is the lack of properties on the market. With fewer properties, realtors have less to work with making real estate even more competitive than it already is. Factoring into that shortage is the rush of potential buyers seeking out non-traditional approaches to buying a home such as going door-to-door to properties they are interested in buying, impatient to look through the lessened number of listings in real estate newsletters or through other publications.

Why do we mention the above changes in the market? One reason is that we feel it’s important to work together with realtors in ways to improve their success in a market like this with a buyer that has adapted to the changes. We need to adapt too. It’s of the utmost importance to continue sending out real estate door hangers and the like so that, should one of these enterprising buyers come knocking on the door of a home they like, the homeowner won’t need to think twice about who will help broker the deal or list their house to see if there might be better offers.

Being a household name in the real estate market these days is more important than ever to achieve success in listing and selling homes. Look through some of the products we have and see what would work for you. We wish you the best in the real estate market of 2013.

–The Team at ReaMark