Real Estate Marketing Blog

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.

It’s that time of year again when agents are preparing their real estate marketing plans for the coming year and Reamark releases our new catalog! Our goal is to provide the best possible marketing products that keep leads coming in all year round. This year’s catalog is full of new designs on over 400 new items, plus lots of special offers. Here’s a peek at what you can expect in our line of postcards for real estate.

New Real Estate Postcard Designs

Postcards are one of the most popular marketing tools used by real estate agents because they are inexpensive yet very effective. We’ve revamped several of our postcard series to keep your marketing materials fresh.

Mouthwatering Recipe Postcards

Our recipe postcards are one of our most popular products for Realtors® who like to send a postcard each month to their farm. We have several new sets of easy to follow recipes that are pre-tested and approved by the Reamark team. Our new sets include Stress-Free Cooking, Simply Delicious Recipes, Cook Like a Pro, Get Cookin’, Main Attractions, and Delightful Desserts.

Spot the Difference Postcards

Give your farm something to look forward to by sending our bestselling Spot 6 Differences postcards. We have 36 different designs to delight your future clients.

Motivational & Inspirational Postcards

Break up the monotony of day-to-day life with postcards from our Motivational & Inspirational line. Motivational quotes are paired with beautiful images and scenery that are sure to go up on the fridge for year long viewing.

Neighborhood Marketing Postcards

Show them that you’re the expert in the neighborhood with our Neighborhood Marketing line. These cards come with a variety of messages from home value tips to frequently asked questions. Our team of experienced marketing professionals can help you pick the message that is right for your market.

Just Listed & Just Sold Postcards

Showcase your recent sales or your new listings with our new Just Listed and Just Sold postcard designs. Free customization allows you to use your images and logos with fast, high quality results.

EDDM Postcards

Mail a postcard to every single home on a postal route with Every Door Direct Mail (EDDM) postcards. This is one of the cheapest ways to reach new prospects in your farm. Select from one of our new designs or create a custom design of your own!

Get the most from your real estate marketing plan by using one of our current specials:

School is back in session and the weather is turning colder in many parts of the country. This means one thing to real estate agents: the slow season is right around the corner. Maybe you’re welcoming the much needed rest from a busy summer of buying and selling, but now is the time to get ahead of the competition for 2017. The best defense is a good offense, right? A solid real estate marketing plan will build your lead pipeline for a successful year to come. Here are a few tactics to implement in the coming months.

Thanksgiving Postcards & Greeting Cards to Generate Referrals

Many real estate agents wait until December to send holiday cards, but what better way to show appreciation to your past clients than with a Thanksgiving card? Not only will you be in their mailbox weeks before the other guys, you will catch people before the craziness of the holiday season gets under way. This is your opportunity to say, “Thank you for your business,” AND let clients know that the best way to say, “Thanks for a job well done,” is to refer friends and family.

We have a great selection of Thanksgiving Cards for Realtors® for as low as $0.29 each with free blank envelopes. We also offer envelope imprinting for an additional $0.14 per envelope. Thanksgiving and Fall themed postcards are also available. Order now before shipping costs go up on November 7th.

Home Tips Calendars To Prepare Your Sellers

It’s hard to believe that the new year is right around the corner. Our vast selection of 2017 calendars are a great way to make an impression with your farm that will last all year. Our Home Tips Tear-off Calendars can be particularly useful for those considering selling their homes in the coming year. Each month contains a new set of tips for home exteriors, doors and windows, hiring a home contractor, organizing the garage and more. Help potential clients get ready to sell their home for top dollar and set yourself up as the local real estate expert.

Right now you can save 20% on our three different styles of Home Tips Tear-off Calendar Magnets that include free envelopes. Personalize these great gifts with your picture and contact information and stay on the fridge all year.

Neighborhood Marketing Postcards That Offer Value

Another way to build your leads is to offer value to your farm before they know they need it. With our selection of Neighborhood postcards, you can send updates about home prices in the area, offer a no-commitment consultation, or answer frequently asked questions. By becoming an invaluable resource ahead of time, you can build trust and expertise to ensure your phone rings come spring time.

Get great value on your real estate marketing postcards by taking advantage of our buy 5 designs, get one free special. Our team of experienced real estate marketers are available to help you design a marketing plan that works best for you. Order online or call us at 800-932-2957.

If you have yet to discover the efficiency and value of Every Door Direct Marketing (EDDM) now is the time to contact ReaMark. EDDM allows you to reach every single home in a target community without the hassles or waste. This is especially valuable when you are farming specific areas. When you employ EDDM tactics with real estate marketing flyers or postcards or even real estate promotional products, get ready to see the results!

Highlight recently sold properties in the area. Remind residents why now is a great to time consider selling. Tell them about your free home assessment service. Give them a reason to contact you and watch your farm grow and grow!

ReaMark is pleased to offer you our complete turnkey, full-service EDDM service for as little as .40 cents each. You don’t have to worry about bundling, strapping, or even waiting at the post office. There’s no permit necessary. We offer FREE design, FREE proofs and you don’t pay until you approve the proofs! EDDM is now as easy as identifying your target neighborhood, deciding on the piece you would like to have delivered, and working with our customer service specialists to design a winning marketing campaign. Then it’s a matter of continuing to nurture that farm until it bears the fruit of new prospects, listings and sales!

ReaMark is unique in that we specialize in real estate marketing and real estate promotional products. We offer a wide-range of attention-getting real estate marketing flyers, calendars, household tips, time-change reminders and more. You can trust ReaMark with over 16 years of experience servicing more than 35,000 real estate professionals. We’ve worked with these professionals through the years in tracking results and refining designs and strategies. Our products and services are proven effective in situation after situation.

If you would like to know more about EDDM or any one of our thousands of other marketing ideas and products, contact us. Request our catalog or review our thousands of products online. Remember, should you have any questions, we have real people here to help. We look forward to helping you grow your business!

Real estate postcards have long been an effective way to farm a community. They keep your name in front of potential clients and remind them you are there when needed. A long term marketing strategy using postcards for realtors can be a very effective way to increase leads, prospects, listings and sales. ReaMark is proud to introduce our latest line real estate postcards, our motivational and inspirational postcards for realtors.

Motivational postcards are a terrific way to brand you and your real estate business. They are uplifting and inspirational. They are thought provoking and created to motivate. Our new line of motivational postcards are available in 72 different designs in order minimums as little as 300 postcards. Motivational postcards often ͞hit a note͟ with prospects, causing them to save the card, perhaps displaying it on a bulletin board or refrigerator. Your name can be associated with the positive emotions these motivational postcards elicit.

Now is the time to plan your motivation postcard marketing strategy. Create your own six month, or year long marketing kit. Buy today and get a month free with the purchase of five months. Purchase ten months of postcard designs and get two at no charge. Putting your marketing kit together is as easy as selecting your designs and ordering them right online. Remember, we offer free design help and you don’t pay until you approve your proofs.

ReaMark has worked with real estate brokers and agents developing a variety of marketing products that have proven time after time to be effective. We understand the real estate business and our professionals are available to assist you in creating plans that will work for you. We encourage you to view our complete line of promotional and marketing products.

Remember, order 5 months now and get the six month free. Order 10 months now and get two months free. That gives you a solid real estate postcard marketing program to use for months and months. Don’t wait! Order your motivational postcards from ReaMark today!

There may be no better time of the year to improve your brand and increase visibility than with our 4th of July real estate postcards, newsletters, magnets and notepads. This is a terrific family-focused holiday that families throughout the nation celebrate together. By ordering these promotional items now, you can be in the forefront of this special holiday, demonstrating your sense of community and patriotism.

Each of our 4th of July specialties comes with free professional design services from our talented and creative team at ReaMark.

4th of July Real Estate Postcards

Choose from one or more of our 40 designs of real estate postcards for the 4th of July holiday. Select as few as 100 cards of each design with a 300 postcard minimum. All of our cards are full color on the front and your choice of black & white or full color on the back. Postcards are available in standard and jumbo sizes and right now when you order any 5 styles of postcards from us, you get the sixth one FREE!

4th of July Real Estate Newsletters

Right now you can save 15% on a choice of 4 page real estate 4th of July Newsletters full of useful information for homeowners, a recipe, and 2 large areas where you can customize, perhaps including local fireworks locations and times. Choose to customize your newsletters in black & white or full color.

Real Estate Magnets for the 4th of July

Order from a selection of 53 magnet designs including 4th of July calendar magnets that span from July 2016 to July 2017. These magnets are sure to provide long-lasting in-home visibility. Magnets are available in three sizes and convey your professionalism.

Notepads for the 4th of July

Our 25 and 50 sheet 4th of July notepads are available in low minimums and can be easily mailed in standard #10 envelopes. Choose from one of our pre-designed notepads or we can customize notepads just for you! This is a useful item your prospects and customers are sure to appreciate!

Now is the time to fire up your sales for the summer with our 4th of July real estate postcards, newsletters, magnets and notepads from ReaMark. Order yours today and save!

One of the best ways to ensure a successful summer in real estate is to have a proven marketing plan and work that plan. ReaMark can help with our wide variety of post cards for realtors. Our real estate postcards are attention getting, colorful and effective in increasing leads. They build your brand and name recognition. With our buy 5 months, get the sixth one free offer, they are an affordable way to fuel your success in the coming months. Here’s a suggested plan:

Click to see bigger version.

May: Home Tips Postcard

This is a terrific time to send out a choice of home-related postcards. Select from Home Maintenance Tips, Energy Saving Tips, our Home Advisor Series and many more. Each card contains useful tips homeowners will appreciate. Our Home Tips cards can be customized to best reflect your image.

June: 4th of July Postcards

Show your patriotism and wish your prospects a Happy 4th of July with these colorful postcards. Be sure to check out our convenient mailing services that can save you time and money! Place your order early enough to get them out and into mailboxes on time.

July: Just Listed Postcards

These powerful real estate marketing postcards can highlight a recently sold or listed property giving your prospects a better idea on how the market is performing. It also shows you are in the middle of the action in their own neighborhood! Add a call to action and ask for referrals for maximum effectiveness.

August: Recipe Postcards

The kids are about to be back in school, the weather is cooling and families are looking for new at-home recipes. Give them what they want with a choice of one of hundreds of easy to make recipes. These are a long-lasting marketing tool homeowners love.

September: Fall Time-Change Postcards

Order early and be the first to remind residents of the November 6th, 2016 time-change. These cards may be refrigerator mounted for weeks, keeping your name visible and your contact information handy.

October: Holiday Postcards

Select from a variety of themes that can include recipes, warm sincere wishes, and beautiful winter scenes. This is a terrific time to thank previous customers.

ReaMark specializes in real estate postcards, marketing materials and promotional items. We offer free customization and our experts are always willing to help you build a marketing effort that will work. If you have yet to try real estate postcards to increase your leads, listings and ultimately your sales, now’s the time to get started. Remember, now you can by 5 months of postcards and you’ll get the 6th month FREE! Contact ReaMark today and let’s get your plan underway!

If you are looking for a proven effective way to better farm your neighborhoods, we encourage you to try ReaMark’s Just Listed & Just Sold Postcards for real estate agents. These postcards come in a choice of stock photos or can be fully customized with photos of a specific home or homes you are featuring. These attention getting Just Listed Postcards & Just Sold real estate postcards are powerful because they accomplish so many marketing missions in one mailing.

How Just Listed & Just Sold Postcards Work for You

These postcards help keep your name in front of prospects and position you as the area’s real estate expert. They show potential leads that the market is active and you are in the midst of that activity. Plus they provide interesting new data to prospects that they may not have been aware of. These postcards are designed to increase leads of homeowners who may have been considering selling previously and bring new prospects into the funnel. If a homeowner isn’t interested in listing their home, they may pass the information onto someone who is. This is a marketing tool of exceptional value!

Our postcards come in regular or jumbo sizes and are available in a choice of designs. You can order them in small minimums and we offer quick turnarounds to get these in mailboxes quickly. Ask about our buy 5 months, get one free month real estate marketing postcard offer. ReaMark can even make your marketing efforts easier with our full-range of turnkey mailing services. Our mailing services come with FREE data-base set-up and FREE frontside UV coating of mailed postcards.

At ReaMark, we specialize in real estate marketing and promotional materials to help you grow your business. Our proven products have been used by successful real estate agents and brokers throughout the country. Many rely on our marketing experts and graphic designers for the assistance they need in implementing effective strategies. They are here to assist you!
Get more leads by updating your target area with Just Listed Postcards & Just Sold Postcards from ReaMark. Put them to work for you and see how effective they can be. Order today and increase your prospects tomorrow!

Be The Bearer of Good News!

Nothing brings a smile to people’s faces like the thought of Spring and nothing says Spring is just ahead like the March time change. You can be one of the first to deliver the good news of this year’s March 13th time-change with Spring time change postcards from ReaMark. You can almost hear your prospects saying “Oh, that’s right!” as they read your postcard and put in up on their refrigerator.

Spring is the start of “real estate” season so it is a prudent time to stay top-of-mind in your farm and with your prospects. Our time-change postcards are the perfect, attention-getting solution. Now is also the time to plan a follow-up mailing that features a just sold or newly listed property. Our professional designers can customize all of our postcards to fit your needs. Would you like help deciding exactly what to say? Call ReaMark and let our experienced pros help!

Keep in mind that although February has an extra day this leap year, it is still a short month. That means March will be here before you know it. By ordering now, you can save in two ways. First, you can avoid rush-shipping charges. Plus, when you when you order 5 sets of postcards you can get your 6th set free. That means you will have a complete marketing plan set for the entire year! ReaMark is also pleased to offer our direct mailing service for as little as 32 cents per postcard.

Our postcards for realtors have proven to be effective for years. Every year, these marketing tools have turned prospects into leads, leads into listings and listings into sales. We have cards for every season and for every reason. Choose from of hundreds of designs, sizes and customizations. From household and gardening tips to sports schedules and inspirational cards, choose from our effective marketing postcards that are perfect for your brand and image.

Be the bearer of good news this Spring. Be the first to remind your prospects about the Spring time-change and bring a warm smile to their face. At the same time you’ll be positioning yourself for success! Order your Spring time change postcards from ReaMark today!

If you are working on your real estate marketing plan for 2016, now is a great time to consider your options from ReaMark. By buying your marketing materials now, like postcards for realtors, just sold post cards and real estate newsletters, you can take advantage of 2015 write-offs. You can also take advantage of our end-of-year savings where you can get $30 off your purchase of $175 or more or choose free shipping.

A 2016 Real Estate Marketing Plan That Works

Based on some of our experience with thousands of realtors and brokers for 15 years, here is a sample 2016 real estate marketing plan that can work for you.

January – Send out your quarterly newsletter. Make sure you highlight the recent sales in the area (yours or not) and give tips on home improvement ideas to get houses ready to sell. You’ll want to include a personal note asking for referrals.

February – This is the time to order and send out your Spring-time change postcards. Prospects and clients alike appreciate the reminder that could end up on their refrigerator.

March – As weather improves, this is a good time to order and distribute door hangers that go to all of the houses in your “farm”. This can generate some terrific leads for the busy season ahead.

April – Fuel the emerging real estate season with a “Just Sold” postcard campaign into your farm. Highlight a recent sale and be sure to ask for referrals.

May – It is time for your quarterly newsletter. This is a good time to show all the homes for sale in the area to give people an idea of their own home’s value. It is also a good time to highlight a local business, outdoor activity, community event, or give tips on landscaping.

June – Order your 4th of July postcards and have them ready to go by the end of the month. Stay top of mind and again, ask for referrals!

July – This is the perfect time to send a delicious summer recipe postcard that may include a barbecue recipe.

August – Time to order back to school magnets that include important dates, phone numbers, and a school calendar. We can produce these fully customizable to your local school.

September – Football schedule magnets are an excellent choice this time of year. Schedules can include NFL, college, or your local high school teams. These customizable calendars stay on the fridge for months.

October – Remind prospects of the upcoming fall time-change keeping your name and brand top of mind.

November – It is time, once again, for holiday greeting cards and your quarterly newsletter. It’s a good time to express gratitude and keep prospects updated on home prices in the neighborhood. Local holiday events and entertaining tips are appreciated.

December – Make sure you are delivering your 2017 calendars from ReaMark that stay on the wall or refrigerator all year!

Contact ReaMark today to take advantage of end of year savings, tax advantages and to better propel you to your 2016 goals! We look forward to assisting you!

Take advantage of our 15th Anniversary Sale now through January 22nd! Take $30 off your order of $175 or more* with code: BLOG15.

*Offer cannot be combined with other discounts.