Real Estate Marketing Blog

At ReaMark, we have the recipe for success in 2016 with our just released recipe postcards featuring brand new recipes! Our recipe postcards are a time-proven marketing tool for real estate professionals in search of a cost-effective marketing tool to farm specific neighborhoods.

Many of our clients will send out recipe postcards once per month to build top of mind awareness. They develop a following for their recipes and homeowners look forward to receiving them in the mail. Many of these prospects will not only try these easy to make recipes but they will share them with family and friends. They will also know who to call when they consider selling their home!

Created in vibrant, attractive colors, prospects tend to keep these cards for future reference. Through the years, we have created hundreds of recipes and designs. Our new, fun, tasty recipes come in designs like “Stress Free Cooking”, “Delightful Desserts”, “Simply Delicious Recipes” and “Cook Like a Pro”. Choose the recipes that help brand you best.

Right now is the best time to set yourself up for success in the coming year with our recipe postcards and save at the same time. Buy five of these postcards and get the sixth free. Buy ten of these postcards and get TWO free. 

Our recipe postcards are just one of hundreds of tried and true marketing ideas available at ReaMark. We specialize in marketing and promotional materials for real estate agents and brokers that bring in leads that turn into prospects and listings. If you are making plans for your most successful year ever, consider a monthly recipe postcard campaign with the help of ReaMark.

We offer a printed catalogue and have live operators to assist you with your orders. ReaMark has free professional custom design services and we work to deliver a fast turn-around. Not sure what promotional item may work best for you? Call us and talk to one of our marketing professionals. Find out why so many real estate professionals turn to ReaMark to help build their business. Contact us today!

Mark the date on your calendar – Sunday, November 1, 2015. This is the date we’ll all gain an extra hour of sleep-time as we adjust our clocks. A few more winks isn’t the only benefit in store for real estate agents and brokers. This is a perfect opportunity to reach out to your farm, reconnecting with past customers, touching base with current clients actively looking for a new home and creating touch points for lead generation and referrals.

Fall time change post cards are a budget-friendly way to get your name in front of the community and create valuable touch-points. This year you can save even more money with a special promotion in our postcards for realtors catalog section. When you order 5 different postcards, you get one free. We have more than four dozen standard postcard design featuring glorious fall colors, endearing animal graphics and scenes that evoke pleasant thoughts of home. As always, we offer free customization assistance if you want to create a unique postcard that represents your personality or your agency.

High-quality Fall Time Change Postcards for Realtors

Professionally printed postcards are inexpensive, but make your agency stand out from the crowd with brilliant, full-color fronts and either black and white or color messaging on the back of 12pt. cardstock. Two sizes are available, 4 1/8” X 6” and 5 ½” X 8 ½”. Add fall time change postcards to your regular monthly or quarterly mailing marketing efforts.

Building a Real Estate Marketing Plan with ReaMark

If you’ve never used a seasonal postcard mailing campaign to build your business, give us a call and allow us to explain the benefits of building a marketing campaign with color brochures, calendars, direct mail pieces and seasonal postcards. Prices for mailing your Fall time change post cards are as low as .32 per card, plus, when you order 5 sets of postcards, we give you the 6th FREE!

ReaMark values our relationship with all of our current agents and brokers and we welcome the opportunity to help you build your brand and grow your business. Need help exploring marketing concepts to connect with your farm? ReaMark can help.

Focusing on consumer perception and relationship building before a need arises has never been more important than it is today. In the same way that you hand out business cards and extend your hand to people you meet in person, your real estate marketing campaign is an introduction that creates a lasting first impression.

If your current lead generation efforts aren’t working for you, maybe you need a new lens. Ask yourself these three questions to find out if it’s time to revise your marketing strategy.

Are you creating value with your real estate marketing tools?

Most real estate professionals invest in marketing campaigns during the lean times, but if that is your primary strategy you’re missing opportunities.

Statistics show almost two thirds of people looking to sell or purchase a home engage the first realtor they call. Keeping your name in front of potential clients is critical for success. SOLD postcards mailed on a monthly or quarterly schedule ensure your name is visible when the time is right for new buyers.

Is your plan for success on an “as-time-permits” basis?

You’re busy – professional development conferences, showing properties, staffing an open-house event. No matter how busy you are, carve out time to write a detailed twelve-month touch-point marketing plan, similar to the one we’ve laid out.

Don’t have a plan yet? Get your calendar out and schedule your contacts. Consistency builds recognition – and brand recognition creates recall. When a need arises, your brand will be the first one that comes to mind.

Outline times, dates and target demographics for mailing thank you cards, calendars, postcards and newsletters. Consider social media timing and frequency, too.

Is your message clear and concise?

Remember those irritating late night infomercials where the host keeps repeating over and over, “But, that’s not all!” Although the strategy was annoying, it worked because an emotional pitch to keep listening led to a clear call to action. Your goal should be to lead the reader toward your purpose with engaging content that creates value; then tell them what their next step should be. A great example of a call to action might be, “Call today to find out how much your home is worth!”

Right now, while it’s on your mind, grab your pen and paper and make an outline for developing your real estate marketing campaign. Follow-up postcards are a cost effective tool to put you on the road to success to building relationships and generating leads for the future. Browse through our selection of promotional real estate tools to select your style, then contact us to get started!

Unique real estate marketing tools help professionals connect  and interact with prospects in personal ways to build new relationships. Personalized messages create opportunities to generate leads without a hard push.

This no-strings-attached method of marketing is highly effective today. Some campaign managers use online business directories to provide value-packed information about their local area, with only a subtle offer of assistance.

Here are seven off-line real estate marketing ideas to build relationships without shouting at your prospects.

Personalize Postcards

Give your current clients something to look forward to with a monthly recipe postcard. Mailing seasonal recipes and easy-fix dinner ideas on real estate postcards throughout the year keeps your brand visible and adds value.

Newsy Newsletters

Showcase your new listings, highlight community events or share success stories with your farm about recently sold properties in the area. A mix of non-marketing news and industry focused topics keeps the content engaging.

Organization Opportunities

Everyone is busy today. Managing hectic schedules is easier with helpful aids like calendars and bulletin boards. Sending your client base a school calendar magnet is a real estate marketing tactic that works 24/7. Every time someone visits the fridge, your brand is there, helping them stay organized.

Fans and Fun

Magnetic football schedules also stay on the refrigerator in plain sight. Your agency gets a full season of exposure. Magnets are a constant reminder you care about your community and not just getting to the closing table.

Thankfulness and Thanksgiving

Take advantage of the Thanksgiving season to remind your clients you value their business and their support. Thanksgiving is about appreciation. A personal note goes a long way in relationship building after the sale – even if your connections happened weeks or months before the holiday rolls around.

Well Wishes and Wall Calendars

December is a month of celebration and anticipation of the new year ahead. Sending holiday cards with a complementary wall calendar early gives people an opportunity to prepare for the future. Order your supply before November so your gift has time to arrive before January 1st.

ReaMark real estate marketing materials help you connect with clients. Design your own or browse more than 800 real estate postcard standards that include recipes, helpful tips for homeowners, new listings and so much more.
Browse our inventory today online or request a catalogue.

It has been said that “What you say times how many times you say it is the only thing that works in marketing.” That is why real estate post cards are so valuable in a marketing plan today. When you touch base with a specific market consistently over the course of time, it serves to brand you and your business as being a local expert. You are demonstrating you will be there over the long term.

Right now, real estate season is in full swing and it is the perfect time to lay out your six month real estate postcard marketing plan and ReaMark is here to help. We are offering a Buy 5 Get One Free offer on our postcards for realtors. This will give you six straight months of “touches” with your desired prospects.

What’s more, we’re even giving you six ideas to use in your new marketing plan!

April – Just Listed Postcard

Early Spring is a perfect time to show activity is blooming with a “Just Listed” mailing. We have over 190 styles to choose from. One will be perfect to help you encourage new listings.

May – Just Sold Postcard

When you follow up your “Just Listed” April mailing with a “Just Sold” postcard, it shows there is movement in the market and demonstrates your capabilities. Ask about our custom options.

June/July – Summer Recipe or 4th of July Postcard

Select a recipe card that has a timely summertime or Fourth of July recipe. We have over 260 styles of recipe cards to give you the widest selection of easy to make recipes your prospects will love. We’ve tried them all! Recipe cards give you long-lasting exposure and are often shared. We also have a great selection of 4th of July Postcards to choose from.

August – Activity or Cartoon

The heat of summer is the perfect time to lighten things up with one of our “Cartoon Humor” cards or fun “Spot the 6 Differences” cards. It also communicates you have a sense of humor and are approachable.

September – Home Tips

The kids are back in school and it’s time to get your home ready for the colder weather ahead. Your “Home Tips” card will arrive just in time! Choose from 100 styles with everything from maintenance suggestions to money saving energy tips.

October – Fall Time Change Postcard

It is time to “Fall Back” and your prospects will appreciate this “timely” reminder to set clocks back an hour.

Real estate postcards have been proven effective time and time again. With our special Buy 5 Get 1 Free offer there may be no better time to give it a shot! You may discover it’s your new favorite way to farm a neighborhood.

At ReaMark we specialize in real estate marketing products. We work with our professional real estate clients to develop promotional and marketing products that work. If you are ready to increase your listings, sales, and income, contact ReaMark today!

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

With less than two months away from the official start of a new season, now is the perfect time to spring ahead and put your marketing strategy into action. Reaching out to prospects with real estate postcards is an engaging and effective way to remind clients of the time change, while also encouraging them to contact you about their real estate needs.

Sending real estate postcards allows your branding and message to be placed in front of a client at every possible opportunity. Even if the client reminder is to change the clocks ahead one hour for daylight savings time (taking place on March 8th) or simply a friendly spring greeting, seeing your information may be the spark necessary to get the conversation going in regards to their 2015 real estate decisions.

Make sure regular brand visibility is part of your marketing strategy for 2015. Occasion postcards provide an easy and inexpensive way to make sure your messaging stays consistent and your clients know you are engaged. Our company has several styles to choose from including:

• Animal designs;
• Motivational quotes;
• Cartoon humor; and
• Scenic photographs, just to name a few!

Now is the time to order your real estate postcards to ensure there is adequate time to print and ship your selections. We have postcards for realtors to fit any situation. Send one as a fun reminder of the new spring season. Provide spring cleaning tips for those clients who may want to sell their home this year. Or, let your clients know of new listings appearing in your Spring 2015 Real Estate “Collection.” Whatever you want the message to be, you can customize your real estate postcards to market specifically to your particular audience, so make them your own.

For every five postcards you order from ReaMark, you receive one free. Get your prospects excited about what’s in store for the months ahead and invite them to take advantage of your special spring offers and showings. Our real estate marketing products are designed to fit your every need. Make sure your prospects know how they can contact you. Customize and order your real estate postcards today.

Many of us plan for success. More importantly, we need to take the action to be successful. At ReaMark, we specialize in real estate marketing and promotional products to help take your business to the next level. A choice that has proven itself time and time again is our very popular selection of real estate post cards. Postcards for realtors come in a wide choice of themes, but perhaps none are more anticipated by those receiving them than our recipe postcards. They are truly a recipe for your success!

Sending recipe postcards into your farm is a terrific way to position yourself while keeping your name visible. As people get used to seeing them come in the mail they begin to look forward to receiving them, and just as importantly, trying them and sharing them with family and friends.

Through the years we have built an amazing array of delicious recipes, each tried by the staff here at ReaMark. We have also gotten feedback from many of our realtor clients who will testify their popularity. Each is designed to be easy to make, using minimal and common ingredients. We are particularly proud of our most recent 12 recipes added within the last several months.

With ReaMark, you can select from over 200 styles of one-sided postcards, or over 60 styles of two-sided postcards that promote you both on the front and back. Right now, when you order our recipe postcards for realtors, we’ll include a FREE bonus! Order 5 months of our proven recipe cards and you’ll get the 6th month real estate postcard free. Choose 10 months of these business-building cards and you get TWO months free.

We even offer two shipping options. We can print your cards and ship them to you, or you can choose to have us mail to your list directly. Our recipe real estate postcards come with free professional design services, allowing your cards to be customizable for you and your agency.

Make this the year you discover the power of recipe postcards for realtors with the wide selection from ReaMark. See our selection online or request our printed catalog. Sharing recipes is a tried and true way to build relationships and we can help. Contact us today to order yours!

The leaves may change colors every year but one thing that doesn’t change is effective marketing methods for real estate. Marketing involves nurturing and regular contact with your past clients, friends and prospects. Thanksgiving is one of the perfect times to conduct these marketing activities.

Now is the time to order Thanksgiving cards from ReaMark and still get them in time to send out. We have a wide array of choices for the holiday. We have cards that carry serious messages of gratitude to those that use humor to convey the message. We have cards that reflect football’s impact on the holiday and those that contain useful recipes.

Pro tip: send your 2015 calendars out with your Thanksgiving cards and get in your homes earlier while saving on postage!

Along with a wide variety of real estate holiday greeting cards, postcards can be customized with your contact information at no additional charge. You also have the option of us mailing out the cards and or calendars for you in most cases less than you can do it yourself.

Thanksgiving cards are a terrific way to get referrals while communicating a heartfelt message. Postcards are full-color on the front, and come in your choice of personalization on the back in black and white or full color. Greeting cards full color on the outside and can be personalized in black and white in the inside. Greeting cards come with free blank envelopes or for a small charge we can imprint your contact information, a message and mailing indicia if desired.  We also offer custom Greeting cards with a small 500 order minimum.

Of course ReaMark is one of the few promotional and marketing companies that specialize in real estate products that still print a catalog. We also offer our marketing and promotional items online. When you call us, you will be talking with a real person who has experience working with real estate marketing products and who can guide you through the process. We know what products work at what times of the year and can help you create a long-term marketing program that will build your listings and your sales.

As Thanksgiving approaches, we are grateful to all of our loyal customers throughout the years. We encourage you to set lofty goals for the New Year and have a plan to make them become a reality. We would love to help you reach them, so contact us today at ReaMark!

There are very good reasons successful real estate veterans use real estate postcards in their marketing and farming efforts. Postcards for realtors build their brands, build their leads, and build their business. At ReaMark, we are pleased to offer a wide array of effective real estate postcards. Brokers and agents can choose from mortgage postcards, seasonal sports cards, sports schedule postcards, time change reminder postcards and many other options.

If you are an agent or broker and are currently using or considering sending a market update to your farm, there are some tips that can help you increase your odds of success.

The Secret to Making Market Update Postcards Work for You

Most brokers will market into or “farm” a neighborhood every 3 months. When they send these market update postcards, they will include data like their list of new listings, their pending listings, and their closed deals. But here’s the real secret pros are using: the listings don’t have to just include their own personal listings.  By adding the simple disclaimer “These listings came from various real estate agents” on the bottom of the card, you can include much more information. This is information the neighbors love to read and it has several positive effects.

• You are educating the community about the current condition of the real estate market in their own backyard. Without your current data, they may be under misconceptions about what their home is worth. This can help bring them into the market.
• It positions you as the real estate expert in the neighborhood. Residents ultimately perceive you as being on top of the transactions in their area.
• You are creating top of mind awareness in the neighborhood.
• These postcards help brand you as a real estate professional.

Our Postcards for Realtors are Proven Effective

There have been some significant changes in the real estate business over the last half-dozen years. One thing that has not changed is the effectiveness of our real estate postcards. ReaMark’s real estate postcards are specifically designed for the real estate business. These quality cards come in a variety of full-color designs and are customizable for your specific business at no extra charge. You can choose from regular sized postcards or select attention-getting jumbo cards. Each year we add new attention-getting designs.

We will even design a market update postcard just for you! Just email us your property’s’ information, sales message, photos, and design ideas and we will get a free proof back to you within just 2 business days. We offer you the option of printing and shipping to you for mailing, or you can choose to use our direct mailing services.
Need help in making your purchase? Simply call us. You can talk to a real person who is experienced in the marketing and promotional item businesses, and specifically in working with agents and brokers just like you!