Real Estate Marketing Blog

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

By Rick Brown

Now is the time to plan for an amazing new year, and ReaMark is here to help!

If you are looking for a fresh and consistent marketing tool to grow your real estate business, be sure to check out ReaMark’s new line up of recently released recipe post cards. These realtor post cards have 12 brand new recipes, all with terrific artwork. These quality cards are designed on thick, 12 pt. card stock that is coated to be long-lasting. Vibrant colors make them attractive and attention-getting.

You can be assured that each recipe has been tried by the ReaMark staff, and all have been specifically chosen to not only be delicious, but easy to make with simple to find ingredients. Clients and prospects alike will love these cards.

Using Post Card Marketing for Real Estate

Many agents and brokers have found real estate post card marketing an effective way to farm leads. When you send out these recipe postcards once per month, you are building your name recognition and brand. You’ll find prospects looking forward to getting these recipes and sharing them with their friends. It is the perfect combination of direct mail and “word-of-mouth” marketing piece…all in one!

We can even mail the cards for you or ship them for you to send yourself.  Order 5 months of recipe post cards now and receive 1 month free!

Why ReaMark?

When you work with ReaMark, you are dealing with a company that specializes in marketing products for the real estate business. We understand your mission and your goals and we provide products designed to help you reach those goals. The key is visibility and consistency and our new line up of realtor recipe cards help deliver both.

We are the only real estate marketing company that still offers our products through a mailed printed catalog. If you prefer, you can order online through our 2,000 item website. When you call ReaMark, you will talk to a real person who can help you quickly complete your order. We offer fast turnaround times and free professional designers who can customize your marketing piece.

Our creative and effective real estate marketing pieces help you get more prospects, more leads, and ultimately more sales. Contact ReaMark today!

By Rick Brown

Are you sending out prospecting mailers and not seeing results? When real estate prospecting efforts aren’t getting results, there are three common reasons why. Your real estate prospecting isn’t working because you aren’t using the best mailing list, don’t have a clear call-to-action, and lack diversity.

Not Using the Best Mailing List

Postcards are essential to any real estate prospecting strategy. However, Realtors won’t have success if they aren’t sending real estate post cards to the best mailing list. When sending mailers, always include your personal mailing lists. Additionally, make sure you are not mailing to an area already dominated by a realtor or a particular real estate company. An area can be considered “dominated,” and therefore undesirable for mailings, when the realtor or company has 75% or more of the area listings.

No Clear Call-to-Action

Sending real estate prospecting postcards without a clear call to action is a waste of time. A clear call-to-action differentiates you from other realtors and drives website traffic. Entice buyers and sellers to call you by using appealing offers. Attractive offers can be a free market analysis or lower commission rates. A great offer and a clear call-to-action will set you apart from your competitors.

Lacking Diversity

Increase engagement by sending out a variety of mailers to your prospects and leads. Mix it up by sending out newsletters, calendars, and postcards. Also, be sure to include variety in your real estate postcards. Showcase your wins with Just Listed or Just Sold postcards, get better engagement with a recipe card or by sharing home tips, or educate your audience with market updates. By varying the look and feel of your mailers and postcards, you keep your message fresh.

By including these tips in your contact strategy, you will attract more new business. Don’t forget that frequency is key to a successful strategy. Send a mailing at least every two months, but keep in mind that monthly mailings are better. If necessary, you can cut your list size to stay within budget and continue to send monthly mailers.

Get started now with free custom design on Just Sold postcards or any other style of real estate postcards today.

By Rick Brown

It’s already the middle of May and although it may not seem like it, 4th of July is just around the corner. Time is running out to order your postcards so that you can get them in mailboxes by the beginning of July. Here are the top reasons that those 4th of July postcards could get you new listings.

Suggest the Best Fireworks Displays & Become the Expert

With Reamark’s customizable designs, you can easily add your favorite spot to watch the fireworks in your farm area. This shows that you know the neighborhood and as a bonus, they will keep that postcard on the fridge to remind them where they should plan on seeing the fireworks!

Continue Building Rapport

30% of real estate marketing success is how frequently you mail your list. Use every possible opportunity you can to touch base with your potential clients and keep your business top of mind when they are ready to sell their home.

Create a Sense of Camaraderie Through Patriotism

Homeowners want to feel that personal and trusting connection with their real estate agent and what better way to build that trust than with a show of patriotism?

Don’t wait any longer! Browse through our many designs of 4th of July postcards now!

Agents that live in the neighborhoods where they sell the majority of homes have a unique marketing opportunity – promoting their first-hand knowledge of area properties.

Our Neighborhood real estate postcards are designed with this mind.

Each real estate postcard using the Our Neighborhood theme offers specific messaging to communicate the realtor’s familiarity with property values in the area.

It’s the perfect idea for realtors looking to capitalize on local marketing.

Reach out to neighbors with this idea for realtor postcards.

When to Send a Real Estate Postcard to Neighbors

If a real estate prospecting plan is in place, then postcards can be integrated within the existing schedule.

Another good realtor postcard idea to increase listings is to set a repetition mailing. That is, make it a consistent effort to mail postcards to the same neighbors every month, or every other month, etc.

A small portion of the people who receive a real estate post card will need services now, but a larger portion of that audience will need services down the road.

Sending a real estate postcard showing familiarity with the neighborhood on a consistent basis will help agents stay at the front of customers’ minds.

Related Posts:

The 2014 New Realtor Guide to Postcard Prospecting Strategies

The Real Estate Market is Returning: What Should I Be Doing?

Looking for real estate postcards ideas? Think Daylight Saving Time.

Get ahead this spring with real estate postcards that serve a valuable reminder.

Prospecting with real estate postcards is a year-round marketing strategy, and the first big opportunity comes with the spring time change on Sunday, March 9, 2014.

Why Sending Realtor Postcards for DST is a Good Idea

Daylight Saving Time (DST) has been in practice in the United States for nearly a century, so you’d think that when it comes to changing our clocks we would be on autopilot to fall back and spring ahead.

But according to a national survey conducted by Rasmussen Reports, 27 percent of people have been an hour early or an hour late because they failed to change the clocks correctly.

This tells us that reminding clients of the spring time change with a real estate postcard mailing is a great idea for those who are prospecting.

Not only does a spring time change postcard provide a valuable reminder to clients; it also helps keep agents’ information in front of potential buyers and sellers.

Order Now for Timely Delivery

Realtors that want to take advantage of this mailing strategy should place real estate postcard orders now.

This will ensure enough time to print and ship your postcards (or send them through mailing services).

Looking for additional real estate postcards ideas for your mailings? Check out our 2014 prospecting guide for key dates to send your realtor post cards.

Custom postcards are effective postcards, and here is why one agent makes them a part of the overall realtor marketing strategy.

Effective real estate marketing strategies should include custom postcards. 

When Vince Grant, an agent from the Pacific Northwest region, contacted us about helping him with a real estate marketing plan, we were happy to apply what we knew from working with other realtors over the years.

Eventually, it developed into a conversation about how effective postcards are for business, not only for generating leads but also for staying in front of existing clients.

Now, several years later, Vince still turns to ReaMark for realtor marketing products because of the continued effectiveness of the postcards and the service.

Here is his take on the ReaMark experience:

“I have used ReaMark for several years. They have worked with me on several custom postcards and I have had tremendous results. I have appreciated their product quality and their thoroughness and smoothness in the process from creating to mailing. Their pricing has been competitive, the service and communication has been great. I would highly recommend looking into how ReaMark can help your business grow.”

Does your current real estate marketing partner evoke the same sentiment from you?

Custom Realtor Marketing Programs: (800) 932-2957

Read more realtor success stories

Remind real estate clients of spring time change with daylight savings postcards.

Do you know which day to set your clocks ahead this spring? Your clients probably don’t either, and that’s exactly why real estate agents should send daylight savings time postcards right now.

Why Real Estate Spring Time Change Postcards Work

The benefits of sending daylight savings time information via postcards are twofold:

• provide valuable information to your clients, and
• give them a reason to put your name up on their refrigerator.

After all, now that they have the date, they certainly don’t want to forget it! (It’s Sunday, March 9, for those who are wondering.)

As with any realtor prospecting strategy, the key is to send postcards on key dates.

Real estate spring time change postcards hit clients’ mailboxes at the very first important event: daylight savings time.

But in order to get daylight savings time postcards out in time, realtors need to place their orders soon.

You should plan on having the postcards in the homes of your clients no later than the week of February 24.

Timeliness is everything in real estate, and you can reflect the importance of it in your own business by alerting clients to the next time change.

Realtor Marketing Insights: Post Cards, Calendars and Newsletters

Real estate behaves differently around the country; we know that because we’ve seen how quickly homes move off the market in one area and how painfully stagnant the situation is in another.

This is what makes realtor marketing difficult for agents, especially those that are new to the profession. Do you send real estate marketing post cards or will newsletters be more effective?

What is working in your area?

Realtor marketing strategies: post cards could be your best bet.

ReaMark works with more than 30,000 agents across the U.S., so we know what works and what doesn’t in each region.

It makes sense. If you think about it, realtor marketing can be done with post cards, calendars, newsletters or other direct mail pieces.

But while the brevity of post card mailers may be appealing to one audience, the long format of newsletters may be better suited for a different set of customers.

At ReaMark, we have spent the past 13 years getting to know our customers (the realtors) and their customers (the home buyers and sellers), so that we can guide agents toward the best communication style for their area.

Whether that’s real estate marketing post cards or realtor calendars and newsletters, ReaMark is an advocate for realtors and effective marketing strategies.

Let us put our knowledge to work for your career…your success.

Fifty-two housing markets out of the approximately 350 nationwide metro areas have returned to or have exceeded the levels of activity they enjoyed before the recession (NAHB), and agents are turning to real estate promotional materials as a way to gain visibility.

According to the National Association of Home Builders, the housing market is running at 85 percent of normal activity on a nationwide scale.

That’s promising data for realtors that are just entering the field as well as those that are eager to take advantage of the returning market.

When asked which realtor promotional tools an agent should focus on, our answer is real estate marketing post cards that can be sent throughout the year.

Promotional post cards are a key part of real estate marketing strategies.

Most of the successful realtors in today’s market employ the use of real estate post cards to help increase name recognition and sales.

But that’s not the only real estate promotional material that can help agents with their marketing; in fact, Reamark specializes in helping realtors customize a marketing program based on experience, target market, budget and sales goals.

For more information on promotional items or to contact us, visit www.reamark.com.