Real Estate Marketing Blog

If you’ve never ordered real estate marketing products from ReaMark, or if it has been a while, now is a terrific time. We are getting into the heat of real estate season, we are debuting some new designs AND we have some specials for you to take advantage of!

Just Listed/Just Sold Real Estate Postcards

Show your prospects you are active in their neighborhood and that houses are being listed and sold! Our Just Listed/Just Sold customizable postcards are perfect for Every Door Direct Mail (EDDM) and for farming a particular area. Choose a design that fits your brand and personality. Choose standard or attention-getting jumbo postcards in a choice of black and white or color printed backs. You can order postcards in minimum quantities of 300 but be sure to check out our generous discounts for larger orders!

Recipe Postcards

Our recipe postcards have an amazing shelf life and often get shared to extend their reach. Many agents send these out monthly to build their reputation and groom their farm. We have more designs than ever! Choose from over 250 designs with full color fronts and a choice of color or black and white reverse sides. Your target market will love and appreciate these useful recipe postcards.

Door Hangers

Looking for better marketing on a budget? Try our “no postage required” door hangers to reach targeted homeowners. These attractive door hangers come in a choice of designs with no minimums!

You’ll be glad to know our on-going special continues for our postcard selections. Buy 5 postcard designs and you’ll get one free, or buy 10 postcard designs and get two free.

A Wide-Range of Marketing Products for Real Estate Professionals

ReaMark specializes in products designed specifically for real estate professionals. Our products have been proven effective for agents and brokers throughout the United States. Choose from calendars, sports schedules, informative newsletters, seed packets, notepads and more. Most of our products are customizable and come with free design assistance. Whether you are new to the business looking to build a solid brand for yourself or a seasoned veteran keeping the pump primed, talk to one of our professionals who knows and understands real estate marketing and promotion. Contact ReaMark today!

If you work in a competitive real estate market (and who doesn’t!), you have to make the most of your resources. You should try to get the most out of each lead, every prospect, and each listing. Sure, you would like to turn a listing into a sale, but with the right real estate marketing products, you can also turn a great listing into new business. At ReaMark, we can help! Here some some terrific, proven ways to maximize a single listing and turn it into more business.

“Just Listed” postcards – These build your brand in a target area using some of your best photos of the listing. Promote learning more on the website or encourage contacting the listing agent. It also demonstrates both the agent and the market are active.

Quarterly Newsletter – By highlighting the property in a quarterly newsletter, you can draw attention to an area you are farming and encourage readers to get a free market update. It is also a good place to include testimonials.

Door Hangers – Door hangers are a cost effective way to show off a special listing. Remember, like so many of our products, our door hangers are customizable!

Even after a property is sold, you can still use it to build business with the following ReaMark products:

“Just Sold” postcards – Highlight just how quickly a property sold and include a testimonial from the seller. Include a call to action inviting readers to find out more about recently sold homes in the area by visiting your website or calling the agent for a free home evaluation.

Thank You Cards – Send thank you cards to the seller with the additional mission of asking them for a testimonial and referrals of friends or family who might be thinking of buying or selling.

Contact ReaMark today and talk with with a customer service rep and one of our professional designers. We’ll help you select powerful real estate marketing products that will work to build leads, listings and sales! Effective real estate marketing and promotion is what we do! Real estate season is upon us and now is the time to make the most of it at ReaMark.

Real estate season is just kicking off, and you can be ahead of the game with targeted real estate postcards sent right to the neighborhood of your choice! Early in real estate season, promotional postcards keep you top of mind and position you as the local expert. Bright images, relevant stats, and key messaging such as “just listed,” “just sold,” and “free home evaluation” are just right for this time of year, and show that you understand what your potential customers are looking for, and where they are in the listing or buying process.

Every Door Direct Mail (EDDM) is a service that allows you to stand out to your farm with timely postcards delivered only to the specific zip code(s) of your choice! Using EDDM allows you to market to a highly-targeted audience, even to a specific subdivision or neighborhood. As real estate season begins, send a neighborhood marketing postcard to ensure that you are the first person thought of when homeowners are ready to sell their home, or begin the search for a new home.

Additional options for Spring include images of colorful flowers, fun humor, recipes, and adorable animals. Postcards like these keep you connected with your community and provide great options for staying in touch with prospects, leads, and previous customers – who just may be ready to be new customers again.

You can make your marketing even more effective by following up your postcard with a door hanger or magnet. Door hangers are personalized, highly-visible twists on classic messaging, while sports fans will surely appreciate magnetic baseball schedules, which showcase your services each time someone visits the fridge!

Sending postcards is a fantastic way to get a jump on the competition, too! Let your prospects and customers know you’re there when they need you, and that you understand their needs and can help them meet their home buying and selling goals. Right now, you can buy 5 designs, get 1 free or buy 10, get 2 free. Start your season the right way, and keep it going strong with monthly messaging that provides guidance and takes your leads through the conversion process.

April is the month of showers, spring planting, the start of real estate season and Earth Day. It is also the time to gather prospects, leads, listings and sales. This year, let ReaMark help take your efforts to a new level with earth friendly real estate marketing products that offer real value and appeal.

Earth friendly real estate marketing products help position you as the “green” real estate professional and as environmentally conscious. This is a very appealing position that can put you in a better position for greater visibility and ROI.

Here are three earth friendly real estate marketing products to help propel your business this spring:

1. Seed Packets – Choose from a selection of seed packets that are sure to garner the attention of your prospects. Packets include attention getting messages like “Where Memories Grow”, “Put Down Your Roots” and more. Seed packets can be personalized with labels, photos, logos and others. Hand them out as they are or direct mail them in available envelopes. Watch your own listings grow with these timely, earth friendly real estate marketing products.
2. Newsletters with “Green” Ideas – Newsletters have long been a popular and proven real estate marketing tool, and including “green” ideas for homeowners and families in the spring can add to that power. Select from tips to improve gas mileage, recycling tips, beneficial plants and more. Be sure to ask about free customization and our “buy three designs and get one free” promotion!
3. Recipe Cards – Our recipe postcards have a lengthy shelf life and are a terrific marketing tool for real estate. These cards provide short term visibility and serve your long-term branding needs. To help you get started, take advantage of our “buy five designs, get one free” or “buy 10 designs and get two free” promotion.

The Long-Standing Leader in Real Estate Marketing Products

ReaMark is a long-standing leader in real state advertising and promotional marketing to help agents and brokers get more leads, listings and sales. Direct mail is a powerful tool, especially when farming specific areas and neighborhoods. Let our professionals help! Contact us today and let your prospects know you care about their environment with green marketing products from ReaMark.

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (every door direct mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list!

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All Your Contact Information

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

Have you mailed real estate newsletters to your farm lately? With our great selection of newsletter designs, the process has never been easier! If you haven’t yet included these mailings in your real estate marketing, now is the perfect time to add them to your marketing plan for a few reasons.

Become the Local Expert

Newsletters help you show your farm that you’re the authority in the area. Highlighting community events, local businesses, and attractions illustrates to potential real estate clients that you have intimate knowledge of the area. After you’ve established your authority, clients will be contacting you for your expert home evaluation.

In addition to the included recipes and helpful articles that already come with the newsletters, you can use the two large customizable areas to offer a free home evaluation or discuss current financing options that are available. You could also have a list of local resources for the neighborhood, like plumbers, landscapers and popular restaurants. Finally, make sure to include all your credentials and just sold properties, so your readers can see all that you’ve achieved. By incorporating elements like these, you establish yourself as the local real estate thought leader.

Build Trust

When you send marketing newsletters on a consistent basis, your farm will see that you’re a real player in the local real estate market. When you send out your quarterly mailing, you help your recipients connect with you and your business. After a time, they will expect to find your newsletter in their mailbox. If you’ve made sure the content is timely and relevant, your readers will eagerly look forward to receiving and reading your mailing each time. This build up of trust helps you form a bond with your readers, and makes your name more memorable when it comes time for them to buy or sell property.

Become a Presence in Their Home

When you have an interesting newsletter, your recipients will look forward to sitting down and reading it. In the meantime, you become a presence in the home, sitting on the coffee table or kitchen table while they relax or have a meal. This helps to keep your name in front of your potential clients in a similar way to calendars and sports schedules. Providing great resources might even spark family conversation about an upcoming event or home tip you’ve provided.

Newsletters are a tried and true method of marketing that really work. Why not get started now with your newsletter marketing plan? There has never been a better time!

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All the Ways to Contact You

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

As a new real estate licensee, you already know that obtaining the license is just the first step in building a professional career that can be both personally and financially rewarding. But you also know that you need to have a plan for gaining market recognition and establishing yourself as the trusted real estate professional in your area and the use of well-chosen real estate promotional materials should be part of that plan.

How Real Estate Promotional Materials Can Help New Agents

For most Americans today, the family home is likely to be the most expensive investment they will make in their lifetime. Because buying or selling a home represents such a significant portion of a family’s overall net worth, buyers and sellers want to be sure they are working with an agent they know and trust to take care of their interests. As a new agent, building this type of bond with the prospective clients you want to serve begins with making sure that your name becomes recognized and associated with real estate services throughout your market area.

A good way to build this type of name recognition is through the use of quality real estate promotional materials capable of offering 24/7 exposure. Items like calendars, postcards, and notepads allows the new agent to easily place their name and contact information in front of each potential buyer and seller in their farming area. Unlike email drip campaigns and phone calls that have no real staying power and risk annoying potential clients, hand-delivering small, but useful items to each home in your farm is a great way to introduce yourself and make a positive, no-pressure first impression. Since these are items that most households will find useful, your name and contact information is likely to remain in their home, boosting your name recognition each time they use the item.

Getting Maximum Impact from the Use of Real Estate Promotional Materials

Building name recognition is not an overnight process. Instead, it requires a continued effort to make sure that new agents see maximum benefits. To do this effectively, new agents should devise a workable plan to visit each home in their market area, introduce themselves to the occupant, and offer a small gift, such as a notepad or memo board. While this may sound like a huge undertaking, setting aside just an hour or two each day for walking your farm area is an easy way to achieve your goal.

Once new agents have initially canvassed their entire farm area, it is important to continue to remain in contact with each household. This can be done in an affordable, efficient way by setting up a monthly or quarterly postcard mailing. Reamark, a leading supplier of high-quality real estate promotional materials, offers specially trained order consultants to answer questions about using real estate promotional materials and help new real estate agents design an automatic, customized postcard mailing program that can be scaled to fit most any budget.

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.