Real Estate Marketing Blog

Real estate season is coming into full swing and now is the time to take advantage of it. One of the most successful tried and true marketing tactics is Every Door Direct Marketing or EDDM. This real estate marketing strategy allows you to target every home in an area you wish to farm using colorful, attractive and informative postcards.

These cards allow you to showcase a newly listed property or a property that recently sold. You can share convenient household tips or recipes with them or highlight community events or other information about your town. These cards can position you as the real estate expert in an area and help build your brand and name recognition.

At ReaMark, our real estate marketing experts can help lay out your design in a choice of two postcard sizes. Just email us your photos or logo. You will get a proof of your design within 48 hours and there’s no added cost. Once you proof your artwork, your cards will soon be ready to be delivered by postal carriers to the postal zone of your choice.

With EDDM, you do not need to buy a mailing list, and no permit is required. Postage is as low as 17.5 cents per delivery. Minimum orders are just 250 cards, but be sure to check the quantity discounts for substantial savings.

ReaMark is an industry leader in real estate marketing and promotional materials. Our entire business is based on assisting real estate brokers and agents develop leads and grow their business. Many of our clients rely on us throughout the year for valuable marketing materials that consistently touch the community, helping them secure listings and sales. Our products have been tried and tested.

We are the only real estate marketing company that still produces a printed catalog for your convenience. Feel free to request one. If you prefer, search our website of over 2,000 real estate marketing and promotional ideas. Of course our team of professionals are also available by telephone to answer your questions or suggest products to help you reach your goals.

Real estate season is coming into full gear. Make sure you are prepared to make the most of it with trusted marketing products like EDDM postcards from ReaMark real estate marketing products.

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

Get your clients excited about what you have in store by keeping them up-to-date with quarterly real estate newsletters. Now is the time plan for what your theme will be for this first quarter and what news you want to share. When it comes to real estate marketing tools, newsletters allow you the opportunity to feature one of your properties, include your logo or contact information, list information about the neighborhood, or provide home buying tips for first time homeowners.

People want to know why they should select a particular area and what makes it a good place to call home. Newsletters give you a chance to feature all the benefits and amenities your home listings and neighborhoods have to offer. Think of using your real estate marketing tools as a personal guide for potential clients to peak their interest about the housing options available to them.

There are two types of printable newsletters to choose from: half-fold and tri-fold. Depending on the type of marketing message you want to send, large customization areas are available for both types of newsletters. Creative ideas of what to include in your real estate newsletters are:

• neighborhood market updates
• community event calendars
• home selling tips
• information about the area

This is your chance to approach your clients in a friendly, informal way, but also leave them with valuable information and insight as they hunt for the perfect home. It is a way to keep your name on their radar as a professional who can lend a helping hand when it comes to all their real estate needs.

First time buyers or people new to your city are especially looking to rely on the opinion of someone who’s knowledgeable in the industry and can help answer any and all questions about the area. Let them know they can turn to you with confidence for all their real estate inquiries. Order your quarterly newsletters for the upcoming spring season and receive 15% off your order.

With less than two months away from the official start of a new season, now is the perfect time to spring ahead and put your marketing strategy into action. Reaching out to prospects with real estate postcards is an engaging and effective way to remind clients of the time change, while also encouraging them to contact you about their real estate needs.

Sending real estate postcards allows your branding and message to be placed in front of a client at every possible opportunity. Even if the client reminder is to change the clocks ahead one hour for daylight savings time (taking place on March 8th) or simply a friendly spring greeting, seeing your information may be the spark necessary to get the conversation going in regards to their 2015 real estate decisions.

Make sure regular brand visibility is part of your marketing strategy for 2015. Occasion postcards provide an easy and inexpensive way to make sure your messaging stays consistent and your clients know you are engaged. Our company has several styles to choose from including:

• Animal designs;
• Motivational quotes;
• Cartoon humor; and
• Scenic photographs, just to name a few!

Now is the time to order your real estate postcards to ensure there is adequate time to print and ship your selections. We have postcards for realtors to fit any situation. Send one as a fun reminder of the new spring season. Provide spring cleaning tips for those clients who may want to sell their home this year. Or, let your clients know of new listings appearing in your Spring 2015 Real Estate “Collection.” Whatever you want the message to be, you can customize your real estate postcards to market specifically to your particular audience, so make them your own.

For every five postcards you order from ReaMark, you receive one free. Get your prospects excited about what’s in store for the months ahead and invite them to take advantage of your special spring offers and showings. Our real estate marketing products are designed to fit your every need. Make sure your prospects know how they can contact you. Customize and order your real estate postcards today.

Many of us plan for success. More importantly, we need to take the action to be successful. At ReaMark, we specialize in real estate marketing and promotional products to help take your business to the next level. A choice that has proven itself time and time again is our very popular selection of real estate post cards. Postcards for realtors come in a wide choice of themes, but perhaps none are more anticipated by those receiving them than our recipe postcards. They are truly a recipe for your success!

Sending recipe postcards into your farm is a terrific way to position yourself while keeping your name visible. As people get used to seeing them come in the mail they begin to look forward to receiving them, and just as importantly, trying them and sharing them with family and friends.

Through the years we have built an amazing array of delicious recipes, each tried by the staff here at ReaMark. We have also gotten feedback from many of our realtor clients who will testify their popularity. Each is designed to be easy to make, using minimal and common ingredients. We are particularly proud of our most recent 12 recipes added within the last several months.

With ReaMark, you can select from over 200 styles of one-sided postcards, or over 60 styles of two-sided postcards that promote you both on the front and back. Right now, when you order our recipe postcards for realtors, we’ll include a FREE bonus! Order 5 months of our proven recipe cards and you’ll get the 6th month real estate postcard free. Choose 10 months of these business-building cards and you get TWO months free.

We even offer two shipping options. We can print your cards and ship them to you, or you can choose to have us mail to your list directly. Our recipe real estate postcards come with free professional design services, allowing your cards to be customizable for you and your agency.

Make this the year you discover the power of recipe postcards for realtors with the wide selection from ReaMark. See our selection online or request our printed catalog. Sharing recipes is a tried and true way to build relationships and we can help. Contact us today to order yours!

‘Tis the season to plan for success in 2015. As the year comes to a close and your phone rings less frequently, it’s time to put the right real estate marketing tools to work next year. A little planning now sets you up for a successful and busy 2015. Don’t wait until after the holidays to start thinking about your real estate marketing plan for the New Year.

At ReaMark, we have the experience, knowledge, and tools to create an effective marketing plan for Realtors that gets measurable results. By incorporating time-tested real estate marketing tools into your plan, you can make 2015 another great year in your local market. We have put together a comprehensive, yet simple, marketing plan for you with monthly tasks to keep you on track throughout the entire year. Pin this infographic, Your 2015 Real Estate Marketing Guide, to save it and make it readily accessible for use all year.

January

It’s official, 2015 is here! Hit the ground running with timely real estate marketing tools that will garner the attention of clients and prospects alike. Assist your neighbors in planning the ideal Valentine’s Day meal with a themed recipe postcard sent in early February. They will be calling you for more tasty recipes!

February

The shortest month of the year always seems to speed by. Before you know it, it’s time to Spring Forward. Put in your order for Spring Time Change postcards to deliver before the March 8th time change. The lovely spring images on the postcards are a great way to touch base with clients and prospects, as well as remind them to change their clocks ahead.

March

The weather starts to warm up, the grass gets green, and baseball season is right around the corner. Now is the time to order your promotional Baseball Season Calendars to ensure they show up in time for spring training. An effective marketing plan for Realtors includes handy calendars to track America’s favorite pastime: baseball.

April

As the days get longer, clients and prospects start thinking of selling and buying. Place your order for a custom Every Door Direct Mail (EDDM) to make contact with potential prospects in your farm. Purchasing your EDDM now ensures delivery in early May to put you in front of your local clients and prospects at the right time.

May

The busy real estate season has started. Maximize on the start of the season by establishing yourself as a local authority in the real estate market. Put in your order for 4-page real estate market update newsletters to mail at the beginning of June. Increase your client base and sales with a timely newsletter sharing the latest in your neighborhood.

June

With all the activity in June, it can be easy to put off your next real estate marketing tools. Don’t let all the showings and listings deter you from an opportunity to stay in touch with your farm. Be sure to buy your 4th of July postcards now to make certain they arrive on time.

July

The summer is over before you know it and the kids are back to school. Plan ahead for the end of summer by placing your order for Back to School and important dates calendars. Be the first Realtor in your neighborhood to get your calendar on the fridge by shipping your calendars at the start of August.

August

It might not feel like it, but Fall is right around the corner and that means football! Score a touchdown and give your clients what they want with football schedules customized for your business. Deliver your football schedule in time for preseason by putting in your order now.

September

The end of September signals the beginning of the fall season. Everyone loves a great fall recipe. Purchase your Fall Recipe postcard or Market Update postcard to stay in front of your clients and prospects. A great recipe will get you noticed in your neighborhood.

October

The fall time change is upon you before you know it. Reach out to the clients and prospects in your local neighborhood by sending out fall time change postcards before the end of October. Order your time change postcards & Thanksgiving Greeting Cards now to ensure they both show up on time.

November

The year is beginning to wind down as we head into the holidays again. Don’t forget that all your success in 2015 was the result of great real estate marketing tools and a proven marketing plan for Realtors. Now is the best time to order Holiday Greeting Cards & your customized 2016 Calendars to start planning for another successful year in your local market.

December

The holidays are typically a slower time for listing and showing real estate. A great marketing plan for Realtors takes advantage of the seasonal lull in the market to launch a strong start in January and take advantage of New Year’s Resolutions to sell or own. In December, get your order in for a “Happy New Year” market update postcard to deliver at the beginning of
January.

Set the stage for a successful 2015. Pin this infographic, Your 2015 Real Estate Marketing Guide, to keep it as a handy reference all year-round. Visit the ReaMark website today to get the real estate marketing tools you need to succeed.

The holiday season is already here and before you know it, it will be the first of the New Year. Now is the time to spread goodwill and lay the groundwork for your success in 2015. Holiday greeting cards are a simple way to reach out to your contact list, show your appreciation, and increase your listings. Select from a variety of ReaMark holiday greeting cards to show your clients and prospects you care and stay in their thoughts.

The holidays are also the time to start planning for next year. What’s the best way to get the maximum return on your marketing dollar and keep your name in front of prospective and existing clients all year long? A calendar branded with your name and contact information. Real estate calendars are a time-tested, proven marketing tool to help get more listings and sales throughout the year.

Real Estate Calendars: The Perfect Holiday Gift

Getting your branded magnetic calendar on a prospective or existing client’s fridge or kitchen wall will help you build a foundation for a profitable year. Real estate calendars also make the perfect holiday gift for residents in your neighborhood. As people are flooded with bills and holiday flyers, you stand apart as a neighbor offering something of value to the household.

Order Before Calendar Stock Runs Out

However, it’s important to get your wall, peel-n-stick, school, or magnetic calendar to the household before a competitor. Claim that sweet spot in the center of the home with a professionally branded calendar. Additionally, placing your order now increases the chance you will be the first to deliver a 2015 calendar to your prospective or existing clients. Take the extra step and create a fully customized calendar for only $10 more. Don’t delay placing your order since the calendar stock will run out by the end of November.

Place your order for holiday cards and real estate calendars together to get the most value for your marketing dollar. Order by December 1st and save up to 35% off!

When farming a neighborhood for potential listing and to elicit referrals, the right promotional tool is essential for your success. Tear-off magnetic calendars are a proven marketing tool that easily accommodates any real estate agent’s budget. The calendars stay on the home owner’s fridge all year, so prospects and existing clients see your name and business card every day.

Get Results with Tear-Off Magnetic Calendars

Tear-off magnetic calendars are a time-tested marketing tool for real estate agents that provide the most ROI for any size budget. ReaMark’s 2015 real estate calendars enable you to continuously solicit leads and new home listings throughout the year without any extra effort on your part. Choose from a wide variety of styles and designs to customize your magnetic calendars, including recipes, home tips, scenic views, and real estate calendar designs.
Every order of magnetic calendars includes free envelopes and ReaMark’s exclusive reinforced page design. Customize your calendar with your own business card and enjoy the confidence that your ReaMark real estate calendars for 2015 will last the entire year.

Why Purchase Calendars from ReaMark?

ReaMark has over 14 years of experience providing real estate agents with high quality, effective marketing tools. Our promotional tools are proven to be powerful, successful marketing tools for real estate agents looking to increase referrals and win potential listings.

We offer free custom designs provided by our professional in-house designers with every tear-off magnetic calendars order. Personal service is a core value at ReaMark. When ordering your magnetic calendars, you will speak to a live customer service representative who works with you to create a design that fits your needs and budget.

Get the real estate marketing tools you need to attract new leads, listings, and home sales today. Be the first Realtor in your neighborhood to deliver these valuable magnetic calendars. Order your real estate calendars for 2015 by December 1st and save up to 20% off your calendar magnets. View our selection of designs and options for tear-off magnet calendars.

If you haven’t ordered holiday cards for your clients and prospects for the rapidly upcoming season, the clock is quickly ticking. Order your ReaMark realtor holiday cards now. They are designed to suit your personality. Our new styles are out and we encourage you to order by December 5th to make sure your exact selection is available and to avoid last-minute upgraded shipping expense.

Greeting cards are not only a terrific way to stay in touch, but they are also an excellent way to show your gratitude. We help make it affordable for you by including free blank envelopes with your order. If you choose, you can add a touch of style by ordering custom printed envelopes at just 14 cents each. There is a modest minimum order of 250 when custom printing of envelopes is requested.

Cards come in vibrant full color printing on the cover and the insides are available in your choice of black & white printing or they may be ordered blank. Personalization is absolutely free on orders of 500 cards or more, but our cards are available to purchase in lots as little as 100. Each card is a standard 5” x 7” when folded.

Holiday cards are a timely, convenient and heartfelt way to show your appreciation while making yet another contact with your customers and prospects. When ordering, be sure to see how your price per card can dramatically decrease as your order amount increases! Save money and use your remaining cards next year!

Why Choose ReaMark for Real Estate Holiday Cards?

Like you, ReaMark is focused on the real estate business. Through our years of experience, we have worked with our clients in honing what works and what doesn’t.

You can order directly online, or call us and talk with a customer service representative. They will help walk you through our process and assist you in making the choice that is best for you. They will also be happy to set you up with a subscription for our free printed catalog or even send you a sample of our products.

Here’s a tip: Save on postage by mailing your customized calendars with your greeting cards this year. To take advantage of this technique, make sure you get your calendars ordered quickly as well.

Real Estate Prospecting Using EDDM

What is EDDM and why are so many real estate professionals using it to market into neighborhoods? EDDM is Every Door Direct Mail and it is one of the most powerful real estate marketing strategies available. It is a cost-effective way to make sure you get into every home in your target area.

ReaMark’s EDDM service can create a valuable, custom piece that can be delivered by the Postal Service to each address in an entire carrier route or a subdivision route. ReaMark’s direct marketing cards are professionally designed to gain attention for our real estate clients, and they are much more affordable than first-class letters. Each card will only cost 17.5 cents for postage as opposed to 49 cents for a letter. Because they are delivered by United States Postal Service carriers, you are assured each piece will be distributed to every targeted home.

Our EDDM service can be used in a variety of ways to promote your business:

• Use it as a market update for the area.
• Feature your current listings.
• Enhance your image in the targeted neighborhood.

Our top producing real estate clients send these cards monthly or bi-monthly to build their reputations in a specific area and you can too!

Put EDDM to Work for You

Real estate prospecting with EDDM is easy with ReaMark’s free professional custom design service. Minimum orders are just 250 cards and printing costs per piece reduce dramatically as you increase the size of your order. Plus with ReaMarks EDDM service there are no lists to rent and no expensive bulk mailing permit to buy. Cards are available in full-color printing and in sizes of 6.5” x 9” or 8.5” x 11” sizes. Printing can be accomplished in just 4 days!

It starts by visiting the USPS website and choosing the routes you want to cover. Determine the number of cards you will need and then visit the ReaMark website and order right online. If you prefer, you can call us directly and get help from an experienced customer service representative.

ReaMark specializes in real estate marketing and promotion. We assist some of the most successful agents and brokers build their real estate businesses and we can help you. If you have questions about ReaMark and our marketing and promotional items and services, we invite you to contact us.

Ask about our EDDM services and how they can help you heading into the New Year!