Real Estate Marketing Blog

As a new real estate licensee, you already know that obtaining the license is just the first step in building a professional career that can be both personally and financially rewarding. But you also know that you need to have a plan for gaining market recognition and establishing yourself as the trusted real estate professional in your area and the use of well-chosen real estate promotional materials should be part of that plan.

How Real Estate Promotional Materials Can Help New Agents

For most Americans today, the family home is likely to be the most expensive investment they will make in their lifetime. Because buying or selling a home represents such a significant portion of a family’s overall net worth, buyers and sellers want to be sure they are working with an agent they know and trust to take care of their interests. As a new agent, building this type of bond with the prospective clients you want to serve begins with making sure that your name becomes recognized and associated with real estate services throughout your market area.

A good way to build this type of name recognition is through the use of quality real estate promotional materials capable of offering 24/7 exposure. Items like calendars, postcards, and notepads allows the new agent to easily place their name and contact information in front of each potential buyer and seller in their farming area. Unlike email drip campaigns and phone calls that have no real staying power and risk annoying potential clients, hand-delivering small, but useful items to each home in your farm is a great way to introduce yourself and make a positive, no-pressure first impression. Since these are items that most households will find useful, your name and contact information is likely to remain in their home, boosting your name recognition each time they use the item.

Getting Maximum Impact from the Use of Real Estate Promotional Materials

Building name recognition is not an overnight process. Instead, it requires a continued effort to make sure that new agents see maximum benefits. To do this effectively, new agents should devise a workable plan to visit each home in their market area, introduce themselves to the occupant, and offer a small gift, such as a notepad or memo board. While this may sound like a huge undertaking, setting aside just an hour or two each day for walking your farm area is an easy way to achieve your goal.

Once new agents have initially canvassed their entire farm area, it is important to continue to remain in contact with each household. This can be done in an affordable, efficient way by setting up a monthly or quarterly postcard mailing. Reamark, a leading supplier of high-quality real estate promotional materials, offers specially trained order consultants to answer questions about using real estate promotional materials and help new real estate agents design an automatic, customized postcard mailing program that can be scaled to fit most any budget.

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.

Before the busy holiday season gets into full swing, now is the time to launch your 2017 real estate marketing plan. By starting now, you’ll be filling your prospect pipeline before the competition and you’ll be in better position to have the success you want in the new year. At ReaMark, we know and understand real estate marketing because it’s what we specialize in. We also offer hundreds of products to improve your business.

Send Thanks + Get Ahead of the Competition

We suggest starting by choosing from our wide selection of Thanksgiving cards. Why Thanksgiving? By starting out early, you’ll gain attention and traction. You’ll also be ahead of the competition who wait until Christmas to touch their customers and potential customers.

2017 Calendars Stay on the Wall All Year Long

For December, we offer a range of calendars for the new year that not only serve as a greeting, but as a nice gift. Calendars tend to be displayed throughout the year, giving you the biggest bang for your buck. Position yourself as “the home expert” with our Home Tips tear-off calendars, providing useful and helpful home care advice. These magnetic tear-off calendars make it simple to put up on refrigerators throughout your farm.

Add Value with Neighborhood Marketing Postcards

From there, send action-oriented postcards like our Neighborhood Marketing selections. These cards use calls to actions like “I know the value of homes in your neighborhood because I’m also your neighbor.” Choose the message most appropriate for your situation. Early in 2017 is an excellent time to plant the seeds to sell and to get homes ready for sale. Use this strategy and watch the leads flow in!

Quarterly Newsletters to Stay in Touch

Highlight recently sold or just listed properties, while also promoting community events by sending quarterly newsletters. Our customizable newsletters can include market updates, home tips, school schedules, and more.  They are a great way to be the neighborhood expert and build rapport within your farm.

EDDM Postcards to Reach More Leads

Alternate your quarterly newsletters with one of our Just Listed/Just Sold postcards throughout the year to remind your potential customers that both you and the market is active.  Our Every Door Direct Mail (EDDM) service allows you to select specific mail routes so that you can reach even more of your target homes.

Call ReaMark today to talk with one of our real estate marketing professionals. We can help you design the best 2017 real estate marketing plan for your specific goals and budget. We are pleased to not only offer professional marketing consulting but also free design on many of our products. We look forward to helping you make 2017 your best year ever!

The crisp days of autumn have arrived and as the hectic 2016 real estate season winds down, brokers and agents are once again turning their thoughts toward marketing for 2017. With marketing costs rising, it makes sense to look for a marketing vehicle that offers maximum impact while having the staying power to remain fresh and relevant throughout an entire year. Smart real estate professionals know that high quality, full color 2017 wall and desk calendars from ReaMark are an effective and very affordable way to engage past clients, generate referrals and attract new business. 

Attract Attention With a Convenient, Full Color Wall Calendar

Americans may be investing more into smart phones, tablets and other technology, but according to a recent industry study, nearly eight out of ten respondents still viewed calendars as very important to their lives and most named wall calendars as their calendar of choice. At ReaMark, we make it easy for real estate agents to give their clients what they want: an attractive, full-color wall calendar that makes keeping track of important household dates quick and easy. 

With attractive options for customization, your past, current and future clients will view and become familiar with your name, photo and company name each time they see your calendar. This familiarity will ensure that you are the real estate professional they are most likely to think of whenever they or someone they know has a real estate question or need. You can choose from a wide variety of full color styles and sizes including standard, magnetic, appointment and sports calendars, as well as many other attractive styles.

Offer Convenience Clients Will Remember With an Attractive Desk Calendar

In addition to a complete line of wall calendars perfect for both home and business display, ReaMark’s complete line of desk calendars will add welcome convenience and at-a-glance schedule monitoring for home and work office spaces that clients will appreciate and remember. 

Order Early to Save Money and Secure A Spot in Your Client’s Home and Workplace

You know your clients want 2017 calendars and by ordering early and mailing them out promptly, you can be assured that your clients will be using your calendar next year, instead of one from your competitor. Even better, ReaMark is currently offering a huge 20% discount on orders to make your 2017 marketing budget go even further. Calendars sell out quickly, so don’t wait, contact ReaMark today and let them help you get your real estate business off to a great start for 2017.

Order now and save!

Everybody is in search of the tips and tricks that will make their real estate marketing more effective. At ReaMark, we’ve spent the last 16 years working with over 35,000 real estate professionals. They have tried our products and made suggestions. We continue to create products and designs annually to make strategies more and more efficient.

Through the years, we’ve learned that are three basic marketing tricks that you should be using.

1. Be Consistent. There is a basic principle of branding that suggests that consumers need to see your name at least seven times before it makes an impact. This easily explains why some agents who “try something” once or twice and don’t see immediate results will continue to struggle. Now, that doesn’t necessarily mean you need to purchase seven different products or marketing pieces. It does mean that marketing pieces like realtor notepads that keep your name visible to a prospect have added value. Build your brand, build your name recognition.
2. Add Value. Many real estate professionals send generic messages to prospects that really don’t add value. Instead, show them a house in the neighborhood that recently sold, include an upcoming sports schedule or add a community calendar in your newsletter. Add value and your prospects will notice.
3. Include a Call to Action. The most well written message can fall flat if it is not followed up with a call to action. That call to action may include “call us for a free home evaluation”, “learn more about programs for first time home buyers” or dozens of other ideas. ReaMark offers a wide choice of postcards that convey the message you want to get across. Make sure you ask prospects to do something, otherwise they won’t!

There is a lot of noise out there about marketing in real estate today. It is our experience that consistency, adding value, and creating a compelling call to action will provide the results you desire. If you would like the help of professionals with experience in marketing in the real estate industry, contact the team at ReaMark. We look forward to assisting you.

Real estate postcards have long been an effective way to farm a community. They keep your name in front of potential clients and remind them you are there when needed. A long term marketing strategy using postcards for realtors can be a very effective way to increase leads, prospects, listings and sales. ReaMark is proud to introduce our latest line real estate postcards, our motivational and inspirational postcards for realtors.

Motivational postcards are a terrific way to brand you and your real estate business. They are uplifting and inspirational. They are thought provoking and created to motivate. Our new line of motivational postcards are available in 72 different designs in order minimums as little as 300 postcards. Motivational postcards often ͞hit a note͟ with prospects, causing them to save the card, perhaps displaying it on a bulletin board or refrigerator. Your name can be associated with the positive emotions these motivational postcards elicit.

Now is the time to plan your motivation postcard marketing strategy. Create your own six month, or year long marketing kit. Buy today and get a month free with the purchase of five months. Purchase ten months of postcard designs and get two at no charge. Putting your marketing kit together is as easy as selecting your designs and ordering them right online. Remember, we offer free design help and you don’t pay until you approve your proofs.

ReaMark has worked with real estate brokers and agents developing a variety of marketing products that have proven time after time to be effective. We understand the real estate business and our professionals are available to assist you in creating plans that will work for you. We encourage you to view our complete line of promotional and marketing products.

Remember, order 5 months now and get the six month free. Order 10 months now and get two months free. That gives you a solid real estate postcard marketing program to use for months and months. Don’t wait! Order your motivational postcards from ReaMark today!

Believe it or not, football season is just around the corner. Football continues to dominate as America’s favorite sport with about 18 million people watching an NFL game in person last year, averaging about 68,000 per game. Fox TV says it draws about 20.75 million viewers per game, while CBS says its viewership per contest is 18.7 million. Even pre-game shows draw audiences in the 4 to 5 million range. This year promises to be bigger than ever and now is the time to take advantage of this loyal audience by ordering your 2016 football schedules from ReaMark.

ReamMark’s football schedules are annually a very popular item for real estate agents and brokers. They can be used as handouts at open houses, as mailers, or as promotional giveaways. They are a terrific way to brand your business while giving prospects something of value they will appreciate. Our football schedule magnets will provide months of visibility on refrigerators throughout your farm.

ReaMark offers four styles of football schedule magnets. Choose from full magnet football schedules that come in a choice of sizes from 3-1/2″ x 6″ and 4″ x 7″. Our attention-getting jumbo postcards have a magnetic strip and are 5.5” x 8.5” big. Our magnetic business card football schedules provide a space for you to add your own business card to personalized the schedule. Our magna-card schedules includes your contact information printed on a full magnet and attached to your choice of team schedule. Select the style that suits you best!

Getting your name on these schedules and in homes first is important in maximizing the value you get from these items. Order early and score BIG with up to 30% off when you order now from ReaMark. At ReaMark, we offer FREE Design, and FREE Proofs. You do not even pay until you approve proofs.

ReaMark specializes in providing our clients with real estate marketing tools that work. We encourage you to view our complete catalog of items specifically for the real estate industry.

Pre-season games start in the first week of August so don’t wait. Order your pro football magnets today and give your late summer sales the kick they may need!

There may be no better time of the year to improve your brand and increase visibility than with our 4th of July real estate postcards, newsletters, magnets and notepads. This is a terrific family-focused holiday that families throughout the nation celebrate together. By ordering these promotional items now, you can be in the forefront of this special holiday, demonstrating your sense of community and patriotism.

Each of our 4th of July specialties comes with free professional design services from our talented and creative team at ReaMark.

4th of July Real Estate Postcards

Choose from one or more of our 40 designs of real estate postcards for the 4th of July holiday. Select as few as 100 cards of each design with a 300 postcard minimum. All of our cards are full color on the front and your choice of black & white or full color on the back. Postcards are available in standard and jumbo sizes and right now when you order any 5 styles of postcards from us, you get the sixth one FREE!

4th of July Real Estate Newsletters

Right now you can save 15% on a choice of 4 page real estate 4th of July Newsletters full of useful information for homeowners, a recipe, and 2 large areas where you can customize, perhaps including local fireworks locations and times. Choose to customize your newsletters in black & white or full color.

Real Estate Magnets for the 4th of July

Order from a selection of 53 magnet designs including 4th of July calendar magnets that span from July 2016 to July 2017. These magnets are sure to provide long-lasting in-home visibility. Magnets are available in three sizes and convey your professionalism.

Notepads for the 4th of July

Our 25 and 50 sheet 4th of July notepads are available in low minimums and can be easily mailed in standard #10 envelopes. Choose from one of our pre-designed notepads or we can customize notepads just for you! This is a useful item your prospects and customers are sure to appreciate!

Now is the time to fire up your sales for the summer with our 4th of July real estate postcards, newsletters, magnets and notepads from ReaMark. Order yours today and save!

One of the best ways to ensure a successful summer in real estate is to have a proven marketing plan and work that plan. ReaMark can help with our wide variety of post cards for realtors. Our real estate postcards are attention getting, colorful and effective in increasing leads. They build your brand and name recognition. With our buy 5 months, get the sixth one free offer, they are an affordable way to fuel your success in the coming months. Here’s a suggested plan:

Click to see bigger version.

May: Home Tips Postcard

This is a terrific time to send out a choice of home-related postcards. Select from Home Maintenance Tips, Energy Saving Tips, our Home Advisor Series and many more. Each card contains useful tips homeowners will appreciate. Our Home Tips cards can be customized to best reflect your image.

June: 4th of July Postcards

Show your patriotism and wish your prospects a Happy 4th of July with these colorful postcards. Be sure to check out our convenient mailing services that can save you time and money! Place your order early enough to get them out and into mailboxes on time.

July: Just Listed Postcards

These powerful real estate marketing postcards can highlight a recently sold or listed property giving your prospects a better idea on how the market is performing. It also shows you are in the middle of the action in their own neighborhood! Add a call to action and ask for referrals for maximum effectiveness.

August: Recipe Postcards

The kids are about to be back in school, the weather is cooling and families are looking for new at-home recipes. Give them what they want with a choice of one of hundreds of easy to make recipes. These are a long-lasting marketing tool homeowners love.

September: Fall Time-Change Postcards

Order early and be the first to remind residents of the November 6th, 2016 time-change. These cards may be refrigerator mounted for weeks, keeping your name visible and your contact information handy.

October: Holiday Postcards

Select from a variety of themes that can include recipes, warm sincere wishes, and beautiful winter scenes. This is a terrific time to thank previous customers.

ReaMark specializes in real estate postcards, marketing materials and promotional items. We offer free customization and our experts are always willing to help you build a marketing effort that will work. If you have yet to try real estate postcards to increase your leads, listings and ultimately your sales, now’s the time to get started. Remember, now you can by 5 months of postcards and you’ll get the 6th month FREE! Contact ReaMark today and let’s get your plan underway!

If you are looking for a proven effective way to better farm your neighborhoods, we encourage you to try ReaMark’s Just Listed & Just Sold Postcards for real estate agents. These postcards come in a choice of stock photos or can be fully customized with photos of a specific home or homes you are featuring. These attention getting Just Listed Postcards & Just Sold real estate postcards are powerful because they accomplish so many marketing missions in one mailing.

How Just Listed & Just Sold Postcards Work for You

These postcards help keep your name in front of prospects and position you as the area’s real estate expert. They show potential leads that the market is active and you are in the midst of that activity. Plus they provide interesting new data to prospects that they may not have been aware of. These postcards are designed to increase leads of homeowners who may have been considering selling previously and bring new prospects into the funnel. If a homeowner isn’t interested in listing their home, they may pass the information onto someone who is. This is a marketing tool of exceptional value!

Our postcards come in regular or jumbo sizes and are available in a choice of designs. You can order them in small minimums and we offer quick turnarounds to get these in mailboxes quickly. Ask about our buy 5 months, get one free month real estate marketing postcard offer. ReaMark can even make your marketing efforts easier with our full-range of turnkey mailing services. Our mailing services come with FREE data-base set-up and FREE frontside UV coating of mailed postcards.

At ReaMark, we specialize in real estate marketing and promotional materials to help you grow your business. Our proven products have been used by successful real estate agents and brokers throughout the country. Many rely on our marketing experts and graphic designers for the assistance they need in implementing effective strategies. They are here to assist you!
Get more leads by updating your target area with Just Listed Postcards & Just Sold Postcards from ReaMark. Put them to work for you and see how effective they can be. Order today and increase your prospects tomorrow!