Real Estate Marketing Blog

Summer is the prime time for real estate sales in many markets and, with the average sales price at $389,000 in May, that represents a hefty commission for each sale. To maximize your sales, incorporate realtor postcards in your marketing plan. A tight housing market means both demand and prices will go up. To make sure that you get the best listings on condos and homes, work with the team at ReaMark to choose the perfect postcards for your brand.

Best Themes for Summer Realtor Postcards

Choosing the right theme can help you form a deeper connection with prospective clients. As always, repetition is key. Along with sending multiple real estate postcards to establish brand recognition, you can vary the messaging and mood, intermixing market information, helpful home tips, and fun themes.

Here’s a winning combination recommended by top marketers at ReaMark:

• Recent Listings: Show potential sellers the current demand and value of neighborhood homes. Highlight your experience selling homes in the area.
• Just Sold Cards: This is a direct way to build credibility as a real estate agent. Create a sense of urgency and scarcity to muster referrals and repeat sales. (See more neighborhood marketing postcards and ideas here!)
• BBQ Recipe Cards: Lighter themes take the pressure off clients and deliver genuine value. You can also send cards with popular dessert recipes that will go right up on the fridge for continued exposure. (Find your favorite recipes to share with clients.)
• To-do lists: Getting ready to buy or sell a home is no small task. You can create a custom checklist or choose one from ReaMark to help prospective clients stay organized.
• Fall Home Checklist: This is a great forward-looking tool that will deliver value and potentially stick around on desks and counters or get passed along as a referral.
• Free Home Valuation: Do you want to attract potential sellers dying to know their home values? Showcase your skills in pricing homes accurately and competitively with this tempting offer.

Make Your Postcards Effective — and Memorable

Use summer themes, such as flowers or beaches, and incorporate colorful graphics and other warm-weather features. You can also use eye-catching headlines, such as “Let me sell your home in 30 days.”

Showcasing your success is always a good way to market your brands and postcards are a great way to get the message out on recent achievements. If you need help targeting specific markets or blanketing your farm area with realtor postcards, our team can help. Ask us how Every Door Direct Mail makes it easier to move into new markets.

We encourage you to include your name, email address, and phone number on both sides of your real estate postcards. Perhaps most importantly, you’ll want to include a clear call to action such as calling you, coming to an open house, or visiting your website.

Contact the ReaMark team today to enhance your summer marketing campaign with the perfect combination of real estate marketing postcards!

In 2023, 4.5 million homes will find new owners, according to Statista. However, that’s down from 6.1 million in 2021 (5.8 million in 2022). The tightening market makes real estate marketing more important than ever. Client recommendations are still the most effective way to grow your business. However, efficiency matters, and getting customer testimonials online allows you to maximize your exposure.

When and How to Ask for Referrals

There were 762,000 newly constructed homes sold in 2021. That’s a drop of over 7% from the previous year. This statistic shows that existing homes make up the vast majority of sales. Therefore, realtor marketing to current homeowners is essential. Once you attract homeowners and buyers and win them over with a successful transaction, your work isn’t done.

Here are a few tips on when and how to ask for referrals:

• Ask for a testimonial soon after the sale or purchase closes. Make this personal by reaching out via email or a phone call.
• Get details! What did they like most about working with you? What challenges did you overcome together?
• Make it as personal as possible to appeal directly to prospective clients. How did they feel moving into their new home? How did selling a home change their lives?

Post the Reviews on Multiple Platforms

You can ask your clients to post positive reviews on Zillow, Redfin and other online platforms, as well as Google, Facebook, Twitter and other social media sites. This is fantastic exposure, and you can offer discounts and rewards, such as free home valuations and other services, to thank them for their time and loyalty.

Ask for permission to use their reviews on your social media and website. This can help you attract new leads. Additionally, you can include links to customer success stories in your newsletters and doorhangers to tie your direct mail campaigns to your digital real estate marketing efforts.

Put QR Scan Codes on Your Postcards

At ReaMark, we can help you turn these success stories into postcard messaging for prospective clients to read and respond to. The unique nature of direct mail puts your marketing materials directly into the hands of your target audience. Further, by providing a QR Code or URL on your postcards, you can neatly connect clients to online testimonials and reviews.

If you need help choosing the right postcards for client testimonials, we can help. Reach out to our team to discuss the right themes for your farm areas. The following realtor marketing postcards go well with customer testimonials:

• Just listed/Just Sold
• Market Updates
• Offers for Free Home Valuations

Stay in touch with your buyers and sellers so that they’ll be ready to recommend you to friends and relatives looking for an experienced realtor. They can pass on postcards with your customer testimonials to prospective buyers. As a bonus, you’ll be able to showcase your continued success so that you’re the first realtor they call when they’re ready to move again. This happens more frequently than you may realize, as the average homeowner has lived in their home just eight years.

Tips to Help You Stay in Touch with Clients and Potential Clients

The typical home seller has owned their home for eight years and the average home size is 2,356 square feet, making today’s homes more profitable for real estate professionals. Working with a realtor is also more attractive for clients since the typical For Sale By Owner home sells for about 18% less than homes listed by Realtors.

Contacting prospects as early as possible is also beneficial since 30% of home purchases in 2021 were made by first-time homebuyers. So, get your postcards, newsletters, and door hangers in the hands of your target market as early and often as possible.

Remember that the median age of a first-time home buyer in the United States in 2021 was 33. So, include fun themes, such as recipes, motivational and scenic, and animal themes, that appeal to the under 40 crowd can help you expand your customer base.

Contact the team at ReaMark today for more ideas on turning clients into more clients in your realtor marketing.

What comes to mind when someone mentions they got a new magnetic calendar in the mail? Just another mini advertisement from your local insurance agent? Something to clutter up the refrigerator front? Another supply of “tacks” for your child’s artwork? With a little creativity and thoughtful design, the 2018 magnetic calendars you send out this year can do so much more than occupy a spot on the cold storage locker in your kitchen!

We’ve all seen the magnets with a handy list of national holidays displayed, cooking substitutes and metric conversion charts. But, there are some unique ways to use your mailers as an extension of your community outreach and overarching marketing strategy. You can create beautiful real estate marketing pieces designed to make life easier for your farm with these Reamark tips.

1. Use the generous space to showcase local upcoming charity events.
2. Provide names, addresses and phone numbers for businesses every homeowner may need at some point during the year – think plumbers, HVAC service companies, small engine repair shops for the lawnmower or snowblower, emergency maid service, roofers, landscapers, insurance agents, and on-demand contractors.
3. Create a list of public service contacts – the mayor, constable, police, commissioners, animal control, and other elected officials.

Draw attention to special classes or community events your agency hosts. If you routinely carve out a couple of hours a month to present informative talks at the Senior Citizens Center or local college, take this opportunity to post your annual schedule.

Here’s a tip: If offering free workshops isn’t already part of your marketing plan, consider it. No-strings-attached presentations let your community know you care about them, even if they aren’t currently working with you. You can personalize talks for diverse groups. For example, seniors often look for information on retirement planning, converting a residence to a short-term rental while they head south for the winter and tips on downsizing. College students will appreciate educational content concerning saving for a down payment, finding a low-interest loan and tips on reducing student debt.

A calendar can be a tool to simply locate the date, or a valuable resource that homeowners refer to frequently throughout the year. Intentional, thoughtful design ensures your name stays in front of current and potential clients.

Inspired to create a unique marketing piece that reflects your agency values? Call a live Reamark operator to get started designing your professional custom 2018 magnetic calendars today. The call is free and so is the consultation.

If you’ve never ordered real estate marketing products from ReaMark, or if it has been a while, now is a terrific time. We are getting into the heat of real estate season, we are debuting some new designs AND we have some specials for you to take advantage of!

Just Listed/Just Sold Real Estate Postcards

Show your prospects you are active in their neighborhood and that houses are being listed and sold! Our Just Listed/Just Sold customizable postcards are perfect for Every Door Direct Mail (EDDM) and for farming a particular area. Choose a design that fits your brand and personality. Choose standard or attention-getting jumbo postcards in a choice of black and white or color printed backs. You can order postcards in minimum quantities of 300 but be sure to check out our generous discounts for larger orders!

Recipe Postcards

Our recipe postcards have an amazing shelf life and often get shared to extend their reach. Many agents send these out monthly to build their reputation and groom their farm. We have more designs than ever! Choose from over 250 designs with full color fronts and a choice of color or black and white reverse sides. Your target market will love and appreciate these useful recipe postcards.

Door Hangers

Looking for better marketing on a budget? Try our “no postage required” door hangers to reach targeted homeowners. These attractive door hangers come in a choice of designs with no minimums!

You’ll be glad to know our on-going special continues for our postcard selections. Buy 5 postcard designs and you’ll get one free, or buy 10 postcard designs and get two free.

A Wide-Range of Marketing Products for Real Estate Professionals

ReaMark specializes in products designed specifically for real estate professionals. Our products have been proven effective for agents and brokers throughout the United States. Choose from calendars, sports schedules, informative newsletters, seed packets, notepads and more. Most of our products are customizable and come with free design assistance. Whether you are new to the business looking to build a solid brand for yourself or a seasoned veteran keeping the pump primed, talk to one of our professionals who knows and understands real estate marketing and promotion. Contact ReaMark today!

April is the month of showers, spring planting, the start of real estate season and Earth Day. It is also the time to gather prospects, leads, listings and sales. This year, let ReaMark help take your efforts to a new level with earth friendly real estate marketing products that offer real value and appeal.

Earth friendly real estate marketing products help position you as the “green” real estate professional and as environmentally conscious. This is a very appealing position that can put you in a better position for greater visibility and ROI.

Here are three earth friendly real estate marketing products to help propel your business this spring:

1. Seed Packets – Choose from a selection of seed packets that are sure to garner the attention of your prospects. Packets include attention getting messages like “Where Memories Grow”, “Put Down Your Roots” and more. Seed packets can be personalized with labels, photos, logos and others. Hand them out as they are or direct mail them in available envelopes. Watch your own listings grow with these timely, earth friendly real estate marketing products.
2. Newsletters with “Green” Ideas – Newsletters have long been a popular and proven real estate marketing tool, and including “green” ideas for homeowners and families in the spring can add to that power. Select from tips to improve gas mileage, recycling tips, beneficial plants and more. Be sure to ask about free customization and our “buy three designs and get one free” promotion!
3. Recipe Cards – Our recipe postcards have a lengthy shelf life and are a terrific marketing tool for real estate. These cards provide short term visibility and serve your long-term branding needs. To help you get started, take advantage of our “buy five designs, get one free” or “buy 10 designs and get two free” promotion.

The Long-Standing Leader in Real Estate Marketing Products

ReaMark is a long-standing leader in real state advertising and promotional marketing to help agents and brokers get more leads, listings and sales. Direct mail is a powerful tool, especially when farming specific areas and neighborhoods. Let our professionals help! Contact us today and let your prospects know you care about their environment with green marketing products from ReaMark.

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All the Ways to Contact You

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

The crisp days of autumn have arrived and as the hectic 2016 real estate season winds down, brokers and agents are once again turning their thoughts toward marketing for 2017. With marketing costs rising, it makes sense to look for a marketing vehicle that offers maximum impact while having the staying power to remain fresh and relevant throughout an entire year. Smart real estate professionals know that high quality, full color 2017 wall and desk calendars from ReaMark are an effective and very affordable way to engage past clients, generate referrals and attract new business. 

Attract Attention With a Convenient, Full Color Wall Calendar

Americans may be investing more into smart phones, tablets and other technology, but according to a recent industry study, nearly eight out of ten respondents still viewed calendars as very important to their lives and most named wall calendars as their calendar of choice. At ReaMark, we make it easy for real estate agents to give their clients what they want: an attractive, full-color wall calendar that makes keeping track of important household dates quick and easy. 

With attractive options for customization, your past, current and future clients will view and become familiar with your name, photo and company name each time they see your calendar. This familiarity will ensure that you are the real estate professional they are most likely to think of whenever they or someone they know has a real estate question or need. You can choose from a wide variety of full color styles and sizes including standard, magnetic, appointment and sports calendars, as well as many other attractive styles.

Offer Convenience Clients Will Remember With an Attractive Desk Calendar

In addition to a complete line of wall calendars perfect for both home and business display, ReaMark’s complete line of desk calendars will add welcome convenience and at-a-glance schedule monitoring for home and work office spaces that clients will appreciate and remember. 

Order Early to Save Money and Secure A Spot in Your Client’s Home and Workplace

You know your clients want 2017 calendars and by ordering early and mailing them out promptly, you can be assured that your clients will be using your calendar next year, instead of one from your competitor. Even better, ReaMark is currently offering a huge 20% discount on orders to make your 2017 marketing budget go even further. Calendars sell out quickly, so don’t wait, contact ReaMark today and let them help you get your real estate business off to a great start for 2017.

Order now and save!

If you are looking for a proven effective way to better farm your neighborhoods, we encourage you to try ReaMark’s Just Listed & Just Sold Postcards for real estate agents. These postcards come in a choice of stock photos or can be fully customized with photos of a specific home or homes you are featuring. These attention getting Just Listed Postcards & Just Sold real estate postcards are powerful because they accomplish so many marketing missions in one mailing.

How Just Listed & Just Sold Postcards Work for You

These postcards help keep your name in front of prospects and position you as the area’s real estate expert. They show potential leads that the market is active and you are in the midst of that activity. Plus they provide interesting new data to prospects that they may not have been aware of. These postcards are designed to increase leads of homeowners who may have been considering selling previously and bring new prospects into the funnel. If a homeowner isn’t interested in listing their home, they may pass the information onto someone who is. This is a marketing tool of exceptional value!

Our postcards come in regular or jumbo sizes and are available in a choice of designs. You can order them in small minimums and we offer quick turnarounds to get these in mailboxes quickly. Ask about our buy 5 months, get one free month real estate marketing postcard offer. ReaMark can even make your marketing efforts easier with our full-range of turnkey mailing services. Our mailing services come with FREE data-base set-up and FREE frontside UV coating of mailed postcards.

At ReaMark, we specialize in real estate marketing and promotional materials to help you grow your business. Our proven products have been used by successful real estate agents and brokers throughout the country. Many rely on our marketing experts and graphic designers for the assistance they need in implementing effective strategies. They are here to assist you!
Get more leads by updating your target area with Just Listed Postcards & Just Sold Postcards from ReaMark. Put them to work for you and see how effective they can be. Order today and increase your prospects tomorrow!

Help your farm celebrate spring and grow new leads with ReaMark’s new seed packets for real estate agents. These seed packets make a seasonal statement that your existing and prospective clients are sure to appreciate. Mailable seed packets provide a functional and personalized way to reach out and touch your farm, while keeping your name and contact information first and foremost on their minds.

4 Styles to Choose From

ReaMark’s quality seed packets come in a choice of four different styles, each designed to attract your clients in the most appropriate way for the relationship and the situation.

1. The Thank You Seed Packet is ideal for sending to clients with whom you’ve already done business. Whether you’re hoping to make a new sale, get a referral or just want to express your appreciation, this style is sure to make a good impression.

2. The Where Memories Grow seed packet, made up of a wildflower seed mix, is ideal for checking in on your past clients or just reminding them of your services.

3. Make a spring statement with the Growing Houses Into Homes seed packet filled with forget-me-not seeds. Use this seed packet as a marketing tool for new or older clients, as well as prospective clients who have are not yet familiar with your services.

4. Mail the Put Down Roots With Us seed packet, filled with dwarf sunflower seeds. Send these out to targeted recipients in your real estate farm to help spread the word about your agency.

Perfect as an Agency Incentive

These 3.25″ x 4.5″ seed packets are perfect as an agency incentive for your Realtors. Purchase in bulk quantities of 100 or more and pass out to your real estate agents for use at open houses, direct mailings, trade shows, house and garden shows, or to hand out around town at coffee shops, restaurants and more. Give your Realtors just one more tool to sow extra business for your agency.

Combine With Photo Labels

ReaMark’s seed packets must be mailed inside an envelope to ensure safe delivery, as well as compliance with the USDA regulations. Why not harvest all possible leads by using a photo label on the envelope as a return address label on seed packet envelopes, as well as other mailing pieces?

Call today to order everything you need to leap into spring with your lead campaign!

Step up to the plate this year with an attention-getting MLB baseball calendar that will give you season-long name recognition. Yes, baseball season begins April 3rd and our ReaMark baseball schedules are once again sure to be a big hit. Depending on the design you choose, these custom schedules will provide months of value in wallets, on refrigerators and on desks. Right now, real estate agents and brokers can save up to 30% on varying styles of these appreciated promotional items. Give them out at open houses, sporting events, local restaurants and bars, or mail them to your prospects.

Our ReaMark 3-1/2″ x 6″ and 4″ x 7″ magnetic real estate baseball schedules come in team colors and include all home and away games and currently scheduled times. These rounded-corner magnetic schedules can be ordered in minimums of just 100 and are available for all pro teams.

Our 3 1/2” x 9” Magna Card with business card magnet or house shape magnet is another colorful option that delivers value. This edition features a 14pt laminated card with the top portion magnetized. These are easily mailed in standard #10 envelopes.* These are available in minimum quantities of 500.

Get two great products for the price of one with our peel-n-stick business card magnetic baseball schedules. Pop out the center magnet and stick your own business card on the top of the schedules. Use the popped out portion to magnetize another business card! Talk about value! These 3 1/2” x 9” schedules fit in standard business size envelopes that are not included. You can order this style of realtor baseball schedule in minimums of just 100.

Our customized wallet-size laminated schedules are also an excellent way to appeal to the baseball fan in all of us. These 2 ¼” x 3.5” cards are in full color and printed with both schedules and your logo and contact info on both sides.
Remember, we will beat any price from anyone on any similar product. It’s time to get in the game as real estate season hits full stride. Our real estate baseball schedules are the perfect, long-lasting way to build your brand.

Contact ReaMark today and learn how you can save up to 30%! Hit a grand slam with 2016 baseball schedules from ReaMark!

*Envelopes must be ordered separately.