Real Estate Marketing Blog

There are very good reasons successful real estate veterans use real estate postcards in their marketing and farming efforts. Postcards for realtors build their brands, build their leads, and build their business. At ReaMark, we are pleased to offer a wide array of effective real estate postcards. Brokers and agents can choose from mortgage postcards, seasonal sports cards, sports schedule postcards, time change reminder postcards and many other options.

If you are an agent or broker and are currently using or considering sending a market update to your farm, there are some tips that can help you increase your odds of success.

The Secret to Making Market Update Postcards Work for You

Most brokers will market into or “farm” a neighborhood every 3 months. When they send these market update postcards, they will include data like their list of new listings, their pending listings, and their closed deals. But here’s the real secret pros are using: the listings don’t have to just include their own personal listings.  By adding the simple disclaimer “These listings came from various real estate agents” on the bottom of the card, you can include much more information. This is information the neighbors love to read and it has several positive effects.

• You are educating the community about the current condition of the real estate market in their own backyard. Without your current data, they may be under misconceptions about what their home is worth. This can help bring them into the market.
• It positions you as the real estate expert in the neighborhood. Residents ultimately perceive you as being on top of the transactions in their area.
• You are creating top of mind awareness in the neighborhood.
• These postcards help brand you as a real estate professional.

Our Postcards for Realtors are Proven Effective

There have been some significant changes in the real estate business over the last half-dozen years. One thing that has not changed is the effectiveness of our real estate postcards. ReaMark’s real estate postcards are specifically designed for the real estate business. These quality cards come in a variety of full-color designs and are customizable for your specific business at no extra charge. You can choose from regular sized postcards or select attention-getting jumbo cards. Each year we add new attention-getting designs.

We will even design a market update postcard just for you! Just email us your property’s’ information, sales message, photos, and design ideas and we will get a free proof back to you within just 2 business days. We offer you the option of printing and shipping to you for mailing, or you can choose to use our direct mailing services.
Need help in making your purchase? Simply call us. You can talk to a real person who is experienced in the marketing and promotional item businesses, and specifically in working with agents and brokers just like you!

By Rick Brown

Now is the time to plan for an amazing new year, and ReaMark is here to help!

If you are looking for a fresh and consistent marketing tool to grow your real estate business, be sure to check out ReaMark’s new line up of recently released recipe post cards. These realtor post cards have 12 brand new recipes, all with terrific artwork. These quality cards are designed on thick, 12 pt. card stock that is coated to be long-lasting. Vibrant colors make them attractive and attention-getting.

You can be assured that each recipe has been tried by the ReaMark staff, and all have been specifically chosen to not only be delicious, but easy to make with simple to find ingredients. Clients and prospects alike will love these cards.

Using Post Card Marketing for Real Estate

Many agents and brokers have found real estate post card marketing an effective way to farm leads. When you send out these recipe postcards once per month, you are building your name recognition and brand. You’ll find prospects looking forward to getting these recipes and sharing them with their friends. It is the perfect combination of direct mail and “word-of-mouth” marketing piece…all in one!

We can even mail the cards for you or ship them for you to send yourself.  Order 5 months of recipe post cards now and receive 1 month free!

Why ReaMark?

When you work with ReaMark, you are dealing with a company that specializes in marketing products for the real estate business. We understand your mission and your goals and we provide products designed to help you reach those goals. The key is visibility and consistency and our new line up of realtor recipe cards help deliver both.

We are the only real estate marketing company that still offers our products through a mailed printed catalog. If you prefer, you can order online through our 2,000 item website. When you call ReaMark, you will talk to a real person who can help you quickly complete your order. We offer fast turnaround times and free professional designers who can customize your marketing piece.

Our creative and effective real estate marketing pieces help you get more prospects, more leads, and ultimately more sales. Contact ReaMark today!

By Rick Brown

Choosing the right real estate promotional items is critical when farming a neighborhood for listings. As we head towards the Fall season, calendars are the perfect way to touch prospects and acknowledge your current customers. Calendars are a popular item for many professions, but ReaMark focuses on designs and concepts specifically for the real estate industry. We select calendar options proven valuable to real estate agents and brokers throughout the country.

ReaMark’s New Home Tips Calendars for 2015

ReaMark’s brand new Home Tips Calendars for 2015 are quality, tear off magnetic calendars that will stay on refrigerators in homes for a full year. Because these calendars provide new home tips each month, your name is associated with this valuable information continually.

Choose from business card magnets peel and stick style calendars or have your business card reproduced directly onto the calendar. You can also have your business card reproduced on a house shaped magnet as well. We even offer free custom design from our in-house professional designers to further customize your calendars. Each calendar comes with its own “A Gift for You” envelope for individual distribution.

Calendars are produced using beautiful photos with reinforced pages to last the entire year. If you are a real estate professional and select only one promotional marketing piece per year, this should be it!  It is important you get your calendars ordered and distributed early to take full advantage of the season. Order now and save 20% off your order!

Why Choose ReaMark Calendars?

ReaMark specializes in providing the real estate professional with powerful and effective promotional tools that work. Our marketing pieces will help you acquire more leads, listings, and sales.  Our in-house professional design team can help create a look just for you!

We believe in personal service. We are the only real estate marketing company that still creates a physical catalog that we mail directly to our clients, and we constantly update our website of over 2000 products. When you call ReaMark for your real estate promotional products, you will have the opportunity to talk to a live customer service representative. These representatives are trained to help you choose the items and options that will work best for your business and your budget!

By Rick Brown

Real estate newsletters are a terrific way to farm for leads and listings. They demonstrate your expertise as a real estate professional and personally reach out and touch your prospects and customers. When used regularly, they help brand your business and position you as a leader in your field.

New Newsletter Designs Out Today!

ReaMark’s latest real estate marketing newsletters are a half-fold design, created using attention-grabbing, vibrant color printing. Two large custom areas are included to allow you to add your own customized designs and content. These areas have proven to be a powerful and popular way to build real estate listings and sales. It also makes your newsletters much more personal.

Robert & Jodi Costin of Berkshire Hathaway Home Services, Fox & Roach, Realtors have been customers of ReaMark since 2007, ordering over 40 of our 4 page newsletters. They have this to say:

“We like that you allow two large custom panels on the newsletters for personalization and advertising—unlike other companies where they only have room for the agent’s name and contact numbers. Finally you save us time and money by mailing them for us. We have received steady client referrals over the years from our mailings!”

See more testimonials!

ReaMark is pleased to offer free custom creative from our team of in-house professional designers. They will work with you to create a message suited to build your business. Also ask us about our custom direct-mailing services.

The ReaMark Difference

ReaMark focuses on helping real estate professionals grow their business through promotional and marketing pieces created specifically for agents and brokers. When you call ReaMark for your real estate marketing products, you will talk to a real person who can help guide you through your options. We are the last such company that still produces a physical catalog we mail to our clients. We also offer fresh products updated on our 2,000 item website.

Why wait? Order now and save 15% on your Real Estate Newsletter order and get more leads, listings, and sales today!

By Rick Brown

Football season is just weeks away. As the most popular sport in America, football appeals to men, women, and children of all ages. Why not take the hometown advantage this year with your real estate marketing and provide magnetic football schedules for your farm? Your magnet is sure to go right onto the fridge and remain there at least through February, possibly longer.

The Reamark Difference: High Quality Sports Schedules

At Reamark, we believe in only the best for our clients. That’s why we print on 25mL versus competitors who only use 15-20 mL. This gives the magnet quality your farm can feel and ensures that it will stay on the fridge.

Our Magnetic Football Schedules come in several different varieties and are also fully customizable. Choose from professional NFL teams, college teams, or create your own custom schedule for your local school.

We offer free, in-house professional design and can have your proof to you in 24-48 hours. Schedules usually ship within 5-7 business days. Order now so that your magnet reaches fridge for the beginning of the season. Save up to 35% if you order by September 15th.

By Rick Brown

It’s hard to believe that another school year is just a few weeks away. At Reamark, we know the value of having all of those important school dates and phone numbers in an easy to access location like a refrigerator magnet.  What better way to establish yourself as the go-to neighborhood expert than providing this great resource for your farm?

What Should Realtors Include on Calendar Magnets?

There are a number of different things that you can include on our fully customizable magnetic calendars. Many Realtors choose to list important dates to remember such as start of school term, holidays, winter and spring breaks, and summer vacation or frequently called phone numbers. Local sports calendars are also extremely popular and wonderful marketing for sports-centric neighborhoods. You have the option of customized printed envelopes for easy mailing as well.

Our team of in-house designers makes it easy to customize a magnetic calendar that will work best within your community in three easy steps:

1. Select which size and calendar style you like best.
2. Provide us with your custom information that you’d like to display.
3. Within 48 hours, you will receive a proof of your artwork to approve.

Most of our orders will ship within 5 business days after the proof is approved, so you can get these great marketing tools in homes and on the fridge.

Let our team of in-house professional designers create a fully customized magnetic calendar for you today!  Order now for delivery by the beginning of the school year and save up to 30%!

By Rick Brown

It’s time that you make real estate marketing easier. The solution to simplify the process is Every Door Direct Mail, or EDDM. EDDM allows you to effortlessly deliver real estate marketing flyers to the neighborhoods you want to target. Real estate mailers become a piece-of-cake with EDDM.

What Is EDDM & How Does It Work?

Every Door Direct Mail (EDDM) is a retail service that gives you access to every home and address in a neighborhood. It requires minimal time and effort from you. All you need to do is to choose the neighborhood or neighborhoods you want to target and the U.S. Postal Service carrier delivers your real estate mailers along with the resident’s regular mail. In addition, the larger sizes of 6.5 x 9 or 8.5 x 11 gives you plenty of space to advertise your just listed / just sold / market updates and why the homeowner should choose you… The Real Estate Expert of the neighborhood.

Why Should I Use EDDM?

Using EDDM for your real estate marketing flyers is cost-effective, efficient, has a quick turnaround, and saves you time. The retail service includes a FREE custom design, does not require a permit (a $400 savings), does not require a list rental (a huge value), and gets you postage as low as 17.5 cents per mailer. The best part is the more mailers you order, the more money you save.
Each order must be in increments of 250 cards and only takes 4 days to print. For example, if you order 500 6.5” x 9” cards, you spend 49 cents per piece. If you order 1,000 cards, your cost goes down to 34 cents a piece. Learn more about your mailing route and determine what quantity will work for your business.

What Types of Designs Are Available?

Here at ReaMark we offer in house full design service. Just tell us what you want, send us any photos and we will professional design them based on over 75 years of direct marketing experience. We also offer variety of designs for real estate mailers available through EDDM. Check out the latest designs and see what the hot sellers are for direct mailers.

Take advantage of direct mail through our Every Door Direct Mail service. Pick your Neighborhood and get started NOW. Of course we offer live professional help to walk you through the entire process!

By Rick Brown

Are you sending out prospecting mailers and not seeing results? When real estate prospecting efforts aren’t getting results, there are three common reasons why. Your real estate prospecting isn’t working because you aren’t using the best mailing list, don’t have a clear call-to-action, and lack diversity.

Not Using the Best Mailing List

Postcards are essential to any real estate prospecting strategy. However, Realtors won’t have success if they aren’t sending real estate post cards to the best mailing list. When sending mailers, always include your personal mailing lists. Additionally, make sure you are not mailing to an area already dominated by a realtor or a particular real estate company. An area can be considered “dominated,” and therefore undesirable for mailings, when the realtor or company has 75% or more of the area listings.

No Clear Call-to-Action

Sending real estate prospecting postcards without a clear call to action is a waste of time. A clear call-to-action differentiates you from other realtors and drives website traffic. Entice buyers and sellers to call you by using appealing offers. Attractive offers can be a free market analysis or lower commission rates. A great offer and a clear call-to-action will set you apart from your competitors.

Lacking Diversity

Increase engagement by sending out a variety of mailers to your prospects and leads. Mix it up by sending out newsletters, calendars, and postcards. Also, be sure to include variety in your real estate postcards. Showcase your wins with Just Listed or Just Sold postcards, get better engagement with a recipe card or by sharing home tips, or educate your audience with market updates. By varying the look and feel of your mailers and postcards, you keep your message fresh.

By including these tips in your contact strategy, you will attract more new business. Don’t forget that frequency is key to a successful strategy. Send a mailing at least every two months, but keep in mind that monthly mailings are better. If necessary, you can cut your list size to stay within budget and continue to send monthly mailers.

Get started now with free custom design on Just Sold postcards or any other style of real estate postcards today.

Persistence is the key to survival in real estate. That’s why it’s so important to invest in hard-working marketing tools for realtors, and why at this time of year the best choice is recipe calendars.

Exclusive front-and-back design of recipe calendars encourages longer visual engagement.

Here are three reasons to get sending:

• All of Your Information, All of the Time – With recipe calendars, your contact information stays at the top even as the sheets are torn away each month. And because they’re magnetic, these calendars stay on the fridge where homeowners are reminded of you often.
• Different from Other Calendars – While many businesses send calendars, you can stand out by mailing a recipe calendar that is attractive and interesting. You’d be surprised by how many people keep the recipes – and, by default, your information – for years to come. Talk about a tenacious marketing tool for realtors.
• Less Ingredients, Longer Engagement – The recipes selected for these calendars are easier to make and follow because they feature a lower number of ingredients. Plus, the high quality, front-and-back design provides longer visual engagement and promotes a professional image.

With the unique format and effective design of a magnetic recipe calendar, it’s not hard to imagine why these are some of the best-selling marketing tools for today’s real estate agent.

If you’re looking for a way to stand out and stay in front of customers in 2014, don’t wait to order your personalized recipe calendars. You’ll want to be one of the first in the homes of your potential buyers and sellers.

Real estate is truly a numbers game. The more aware homeowners are of you and your business, the greater chance there is that they will turn to you when they are ready to sell their home. We have found that in sending one real estate mailer about our business (whether through real estate newsletters or perhaps real estate postcards) that there is often very little feedback. Others in real estate also have the same experience.

This is one reason why we advocate sending out many real estate mailers to homeowners. The more you send, the more likely they are to think of you when they are ready to sell their home and if they don’t have plans at the time the real estate mailer is sent out, it will remind them later on. And what better way to establish yourself as a successful realtor than sending them your information regularly to let them know you are always ready for the next listing?

Another reason is that many people wait until the last minute to really make decisions when it comes to finding someone to list their home. If they always see your information via real estate newsletters, there’s a greater likelihood that they will choose you for their realtor.
Try some of our solutions for getting your name out there and see how our real estate postcards and real estate newsletters can help you build your reach among homeowners looking to sell or thinking about selling. Happy listing!