Real Estate Marketing Blog

It’s time to round out 2020 with a comprehensive marketing campaign that takes COVID-19 considerations into account. With inventories down, prices remain strong, with the average listing price for July hitting $349,000, up 8.5% compared to last summer, according to realtor.com. The typical time on the market remains at 60 days year-over-year despite the current constraints on the market. This is good news for real estate professionals and homeowners alike. 

Tips for Adding Value to Your Quarter 4 Marketing

Have you finalized your marketing plan for the rest of the year? Reamark has made things a bit easier by grouping COVID-19 related postcards together in one convenient memo. Choose from these uplifting messages that provide value — and your contact information — to customers and prospective customers:

• Inspirational cards such as “We’re in this together” and “Social Distancing is Hard”
• Informational cards that help families cope with COVID-19, including “Social Distance To Dos” (funny) and “Coronavirus Cleaning Tips”
• Motivational cards for sellers and buyers worried about moving forward during the pandemic

Mix and match cards to provide happy distractions for families spending more time at home. 

Recipe Cards Help Home Chefs Improve Their Menus

Check out our wide selection of recipe postcards for casual dining, stress-free cooking and delightful desserts. These colorful, high-quality cards are designed for lasting use. Your customers and prospects can collect them and add great recipes to their lunch and dinner menus. With more people cooking at home, these high-interest mailers are a big hit. Choose from 250 recipe cards and 192 recipe cards that promote you on the front and back. 

Calendars – Order Early and Save!

Don’t let the new year catch you unprepared for your calendar marketing campaign. Order 2021 calendars early to avoid the year-end rush and save up to 30%!

Choose specialty calendars that fit the times, such as our magnetic tear-off calendar with an original recipe for each month. Wall calendars display your contact information as a constant reminder of your services.

Buy Five and Get One Free

Reamark always offers this special postcard promo to thank our loyal customers. Buy five postcards style and get one free. Save money, plan ahead and finish the year strong despite the challenges we all face during the pandemic. 

Add your customized content, promote your “Just Listed” or “Just Sold” properties to encourage homeowners and buyers that need a confidence boost to get their family ready for a move. Need more ideas? Check out our list of direct mail marketing postcards for inspiration. Homeowners can always benefit from hundreds of home tips and other relevant topics that help you plan your fall mailings.  for time change reminders and holidays as well.

Don’t forget to add fall time change reminders to the list. We have dozens of styles featuring beautiful fall foliage and promoting your real estate services. If you need help with marketing ideas or finding the perfect marketing tools on our website, contact us today for assistance. We would love to help you wrap up your fall marketing strategy to ensure that you finish the year in the black.

Despite social distancing and PPE requirements, it’s still possible to show and sell homes safely. By taking advantage of digital technology, real estate agents can direct homeowners on how to stage the property and conduct virtual tours with home buyers sitting safely at home. Let’s take a look at what applications agents are using to show homes virtually and how you can maximize your exposure with smart direct marketing. 

Virtual Showing Technology

For empty properties, you can still do live showings, walking the client through the home, pointing out features and lingering in certain rooms remote buyers want to see more of. Some owners invest in virtual reality home tours that give prospective home buyers a panoramic, 3D view of each room. Virtual neighborhood walks and drives provide even more context for buyers to make an informed decision. 

Thanks to new technology, virtual showings reveal much more than clicking through gallery pictures. Best of all, you can maintain social distancing rules and help all parties stay safe and healthy.

Best Apps for Video Tours

There are a number of ways to conduct digital tours from your Android or iPhone. Whether you’re using FaceTime, Facebook Live, Zoom or What’s App, you can film your tour to post on social media or to clients expressing an interest in the home. 

This marketing method lacks the sophistication of glossy video tour productions, but gives the tour a personal feel, much like regular in-person showings do. There are also many free, open-source applications you can experiment with for videos that allow you to virtually stage the home for different clients.

Some Companies Are Buying Ad Time

National and regional real estate firms are buying ad time on cable and network television touting COVID-19 safe practices, including virtual tours. This raises awareness for this type of home showings for potential buyers and sellers and helps normalize the practice. Whether  you fall under the umbrella of a regional or national real estate company or out of a smaller local office with smaller marketing budgets, direct mail is a great way to communicate to local sellers in your market. And if you don’t have the support of a mass media budget, it’s the best way to reach your local target market. 

Direct Mail Fits In Your Marketing Budget 

Direct mail campaigns allow you to reach target homeowners who might be ready to sell and worry about having buyers in their homes. Choose from jumbo full-color postcards that contain your latest sales in the area, as well as your contact and other important information. ReaMark also has a full selection of COVID-19 postcards designed to help families get through the pandemic together. 

You can add recipes, home selling and maintenance tips, and advice on how to stay entertained during lockdown. Instead of going big, you are micro-targeting certain neighborhoods and homeowners in an impressive yet personalized advertising channel. Just make sure you are memorable and sincere in your messaging!

While all of ReaMark’s real estate postcards are printed on the highest-quality, heavy 12 point, gloss stock paper, not all ReaMark postcards are created equally! What I mean is that some postcards generate better results than others. Here are the best rated postcards based on our customer’s feedback:

1. Recipes: Recipe postcards are a great way to build relationships with your clients and prospects by reminding them of your services through mail, while providing them with the gift of a delicious recipe. People love our exclusive recipes and are sure to save the postcard, along with your contact information. Your clients will use these recipes repeatedly, and each time they will be reminded of your real estate services.

2. Home Tips: Second to recipes, we get the best feedback on our Home Tips postcards. Because each card features a helpful hint that any homeowner will appreciate, they are sure to keep them until they are ready to buy or sell. The longer someone keeps your information, they more likely they will be to use it!

3. Spot 6 Differences: These visual puzzles are irresistible to anyone! Young or old, people will pick up these cards and stare at them for 5 minutes or more! And because we put your name on the front and the back of each card, you get double the exposure! Just imagine how long people will be staring at your cards and contact information. No other postcard out there gives you that kind of concentrated attention for that long!

Add value to your marketing postcards by choosing a product that people are interested in or have a reason to hang onto. When people want to share the information that you send them, they also share your contact information. In these tough economic times, ReaMark wants to help you make the most of your marketing buck. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

While all of ReaMark’s real estate postcards are printed on the highest-quality, heavy 12 point, gloss stock paper, not all ReaMark postcards are created equally! What I mean is that some postcards generate better results than others. Here are the best rated postcards based on our customer’s feedback:

1. Recipes: Recipe postcards are a great way to build relationships with your clients and prospects by reminding them of your services through mail, while providing them with the gift of a delicious recipe. People love our exclusive recipes and are sure to save the postcard, along with your contact information. Your clients will use these recipes repeatedly, and each time they will be reminded of your real estate services.

2. Home Tips: Second to recipes, we get the best feedback on our Home Tips postcards.  Because each card features a helpful hint that any homeowner will appreciate, they are sure to keep them until they are ready to buy or sell. The longer someone keeps your information, they more likely they will be to use it!

3. Spot 6 Differences: These visual puzzles are irresistible to anyone! Young or old, people will pick up these cards and stare at them for 5 minutes or more! And because we put your name on the front and the back of each card, you get double the exposure! Just imagine how long people will be staring at your cards and contact information. No other postcard out there gives you that kind of concentrated attention for that long!

Add value to your marketing postcards by choosing a product that people are interested in or have a reason to hang onto. When people want to share the information that you send them, they also share your contact information. In these tough economic times, ReaMark wants to help you make the most of your marketing buck. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

ReaMark Real Estate Marketing Products
– Helping Over 40,000 Realtors Sell The American Dream^tm

ReaMark was founded by a group of Printers and Direct Mail Experts to provide Real Estate Professionals with high-quality real estate marketing products at low prices. Unlike other print companies, ReaMark’s wide variety of products including real estate postcards, newsletters, and calendars are specifically designed for Realtors. With a management team consisting of over 150 years of experience in the business, you can trust that every product is created to maximize your leads, listings and sales.

The principles behind ReaMark’s great success are simple; provide high-quality products at industry-low prices, and do whatever it takes to make sure customers are happy with their orders. Both principles are backed by our two-fold 100% Satisfaction Guarantee:

1. We will meet or beat any competitor’s price. If you find a lower price, we will either match it or give you a lower price. Your business is important to us!

-and-

2. We guarantee your complete satisfaction with every order. If we make an error or you are not pleased with the quality of the products, we will replace the order for no additional charge.

We offer a wide selection of over 500 products that are specifically designed for the Real Estate industry. All of our products are printed at our state-of-the-art facility using the highest-quality materials to ensure each marketing piece reflects your professionalism. Our in-house graphics department and creative team will work with you from start-to-print to create the designs you want with the professional look you desire.

We know that in the fast-paced Real Estate industry, you need your products quickly in order to stay competitive. That’s why ReaMark offers In-Your-Hands-Fast Printing to make sure you get the real estate products you need quickly.

Our highly-trained customer service team is here to assist you with any questions about any of our products or direct mail marketing in general. With ReaMark, you get more than real estate marketing products, you get a Marketing Partner to guide you through the direct mail process. Combined with a “whatever-it-takes” philosophy, our customer service specialists can help you in any stage of your marketing from getting started to maintaining a successful campaign.

Find out for yourself why over 40,000 Realtors prefer ReaMark for their real estate marketing needs. To place an order or request samples, please call us at (800) 932-2957 and visit our website at www.ReaMark.com.

ReaMark is proud to announce the completion of our newest Recipe Postcard Series, “Main Attractions”. Each recipe is original and delicious and your clients are sure to love them all! More importantly, they will save the recipe along with your contact information.

See the entire series of new Real Estate Recipe Postcards at http://www.reamark.com/catalog/main_attractions.htm. Don’t delay, order today! Call 800-932-2957 and shop online at www.ReaMark.com.

4^th of July is the perfect opportunity to connect with your contacts during the summer time. ReaMark gives you lots of options with over 40 different 4^th of July Marketing Postcards to choose from. I would like to share with you some of our best sellers:

Item #748:

Item #513:

Item #375:

Item #515:

Item #247:

For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

Before you spend a penny prospecting, it is imperative that you are mailing your contact list at least on a monthly basis. Your contact list should include:

• Friends
• Family
• Past Clients
• Neighbors
• Networking Contacts
• Church/Political Party/Social Club Members
• Past Employers, Colleagues or Co-Workers
• Parents of your Children’s Friends
• School Teachers
• Your Insurance Agent, Your Mechanic, Your Hair Dresser…
• ANYONE who knows you

You should send regular mailings to anyone who knows who you are. Since over half of your business should come from referrals, it is important to advertise your services on a consistent basis to anyone who knows you, trusts you, and may pass on your information to someone else. Not only are you tapping into your own market, but the hope is that these people will also refer you to others who need a real estate agent.

One of the first steps any new realtor should take is developing their contact list. In the beginning, you may only have a small list of 100 contacts, but grow this list over time as it is where you will get the majority of your business in the long run. The top realtors generally have a contact list of 400 or more and they will tell you that this is where your marketing dollars are best spent. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

Another way ReaMark helps you keep your business growing while minimizing your expenses is with our Group Orders. Group orders receive the combined quantity discount for all the agents in the group at the time the order is placed.

Each order within the group is treated as an individual order, so that each agent may select his/her own cards and personalization options. We send an individual layout proof to each agent, and begin production once we receive the agent’s layout approval. Orders do not need to wait for other agents approvals in the group.

Here’s what some of our customers have to say about ReaMark’s Group Order Program:

“We Saved Over $1,600 On Each Order!” “Our office has been ordering postcards from ReaMark for the last four years. I am very impressed with how easy and smoothly the entire process is when placing group orders. My colleagues and I have saved thousands of dollars by combining our orders and taking advantage of the great group discounts. Your quality products, customer service, and low prices are the best! Thanks ReaMark!”
Bev Younger
Leech Lake Realty–Walker, Minnesota

“I have placed over 20 orders with REAMARK since 2002 and have been quite satisfied with each one. I like using the REAMARK website, because you make it easy to order at any time from my office or home computer. You have a wide selection, plus when my fellow agents and I order together, we get our cards at a significantly lower price.”
Barbara Ostroth
Coldwell Banker-Oradell, New Jersey

For more information, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

As the weather warms up, the summer selling season is on its way! A ReaMark Real Estate Door Hanger is the optimal sunny time real estate marketing tool that can’t be missed, and it doesn’t require you to pay for postage! ReaMark has over 20 styles of door hangers to choose from, including Just Listed, Just Sold, Open House, Neighborhood News and more! Either ReaMark will print your contact information directly on the door hanger, or the door hangers will come with die cut slits where you can insert your business card. Plus we can create your own custom designed door hanger too. This is the perfect opportunity to get you out in your farming neighborhoods and make your presence known. Want to door hang this weekend? Great, because ReaMark Door Hangers can ship next business day!

For more information or to place an order, call us at 800-932-2957 and view all available styles at our website at http://www.reamark.com/catalog/door_hangers.htm.