Real Estate Marketing Blog

Real estate season is coming into full swing and now is the time to take advantage of it. One of the most successful tried and true marketing tactics is Every Door Direct Marketing or EDDM. This real estate marketing strategy allows you to target every home in an area you wish to farm using colorful, attractive and informative postcards.

These cards allow you to showcase a newly listed property or a property that recently sold. You can share convenient household tips or recipes with them or highlight community events or other information about your town. These cards can position you as the real estate expert in an area and help build your brand and name recognition.

At ReaMark, our real estate marketing experts can help lay out your design in a choice of two postcard sizes. Just email us your photos or logo. You will get a proof of your design within 48 hours and there’s no added cost. Once you proof your artwork, your cards will soon be ready to be delivered by postal carriers to the postal zone of your choice.

With EDDM, you do not need to buy a mailing list, and no permit is required. Postage is as low as 17.5 cents per delivery. Minimum orders are just 250 cards, but be sure to check the quantity discounts for substantial savings.

ReaMark is an industry leader in real estate marketing and promotional materials. Our entire business is based on assisting real estate brokers and agents develop leads and grow their business. Many of our clients rely on us throughout the year for valuable marketing materials that consistently touch the community, helping them secure listings and sales. Our products have been tried and tested.

We are the only real estate marketing company that still produces a printed catalog for your convenience. Feel free to request one. If you prefer, search our website of over 2,000 real estate marketing and promotional ideas. Of course our team of professionals are also available by telephone to answer your questions or suggest products to help you reach your goals.

Real estate season is coming into full gear. Make sure you are prepared to make the most of it with trusted marketing products like EDDM postcards from ReaMark real estate marketing products.

There is strategy and planning that goes into real estate marketing that isn’t unlike other industries. Some marketing campaigns can be planned in advance, while other need to be flexible as the market changes. However, in real estate, constant communication is necessary for company and agent branding, since growth in housing availability can quickly produce new opportunities.

There are real estate marketing tools you can use each quarter, such as newsletters and real estate postcards, to help you meet your goals, but don’t feel like you have to be limited to using only one at a time.

To get the most bang for your marketing buck, use the resources you have to complement each other and plan around the potential each month has. For example, March ushers in the start of the spring season, but it’s also the month of St. Patrick’s Day and the beginning of March Madness for college basketball. You can use a combination of these events to your advantage and create fun marketing themes based on your audience and what you’re trying to promote in that month.

Larger pieces like a magnetic sports calendar or note pads can be sent each quarter with small materials sent on a monthly basis as a friendly reminder of upcoming open houses, new listings, and real estate news updates. Your branding should be consistent with your contact information and logo listed every time, but your marketing message can change when a new property becomes available or there is an event planned for your client base.

Don’t forget to take notes of the successes (and failures) of your marketing strategies and analyze what has been most effective in the past. If you feel like you’ve reached a stagnant period, switch up your tactics with fresh material. With ReaMark, you have all the real estate marketing tools directly available at a price that can fit into any budget. We’re always adding new styles and designs to our product line (over 1,000 new items every year) to help real estate professionals keep up with the pace of the fast-moving marketing world.

Get your clients excited about what you have in store by keeping them up-to-date with quarterly real estate newsletters. Now is the time plan for what your theme will be for this first quarter and what news you want to share. When it comes to real estate marketing tools, newsletters allow you the opportunity to feature one of your properties, include your logo or contact information, list information about the neighborhood, or provide home buying tips for first time homeowners.

People want to know why they should select a particular area and what makes it a good place to call home. Newsletters give you a chance to feature all the benefits and amenities your home listings and neighborhoods have to offer. Think of using your real estate marketing tools as a personal guide for potential clients to peak their interest about the housing options available to them.

There are two types of printable newsletters to choose from: half-fold and tri-fold. Depending on the type of marketing message you want to send, large customization areas are available for both types of newsletters. Creative ideas of what to include in your real estate newsletters are:

• neighborhood market updates
• community event calendars
• home selling tips
• information about the area

This is your chance to approach your clients in a friendly, informal way, but also leave them with valuable information and insight as they hunt for the perfect home. It is a way to keep your name on their radar as a professional who can lend a helping hand when it comes to all their real estate needs.

First time buyers or people new to your city are especially looking to rely on the opinion of someone who’s knowledgeable in the industry and can help answer any and all questions about the area. Let them know they can turn to you with confidence for all their real estate inquiries. Order your quarterly newsletters for the upcoming spring season and receive 15% off your order.

‘Tis the season to plan for success in 2015. As the year comes to a close and your phone rings less frequently, it’s time to put the right real estate marketing tools to work next year. A little planning now sets you up for a successful and busy 2015. Don’t wait until after the holidays to start thinking about your real estate marketing plan for the New Year.

At ReaMark, we have the experience, knowledge, and tools to create an effective marketing plan for Realtors that gets measurable results. By incorporating time-tested real estate marketing tools into your plan, you can make 2015 another great year in your local market. We have put together a comprehensive, yet simple, marketing plan for you with monthly tasks to keep you on track throughout the entire year. Pin this infographic, Your 2015 Real Estate Marketing Guide, to save it and make it readily accessible for use all year.

January

It’s official, 2015 is here! Hit the ground running with timely real estate marketing tools that will garner the attention of clients and prospects alike. Assist your neighbors in planning the ideal Valentine’s Day meal with a themed recipe postcard sent in early February. They will be calling you for more tasty recipes!

February

The shortest month of the year always seems to speed by. Before you know it, it’s time to Spring Forward. Put in your order for Spring Time Change postcards to deliver before the March 8th time change. The lovely spring images on the postcards are a great way to touch base with clients and prospects, as well as remind them to change their clocks ahead.

March

The weather starts to warm up, the grass gets green, and baseball season is right around the corner. Now is the time to order your promotional Baseball Season Calendars to ensure they show up in time for spring training. An effective marketing plan for Realtors includes handy calendars to track America’s favorite pastime: baseball.

April

As the days get longer, clients and prospects start thinking of selling and buying. Place your order for a custom Every Door Direct Mail (EDDM) to make contact with potential prospects in your farm. Purchasing your EDDM now ensures delivery in early May to put you in front of your local clients and prospects at the right time.

May

The busy real estate season has started. Maximize on the start of the season by establishing yourself as a local authority in the real estate market. Put in your order for 4-page real estate market update newsletters to mail at the beginning of June. Increase your client base and sales with a timely newsletter sharing the latest in your neighborhood.

June

With all the activity in June, it can be easy to put off your next real estate marketing tools. Don’t let all the showings and listings deter you from an opportunity to stay in touch with your farm. Be sure to buy your 4th of July postcards now to make certain they arrive on time.

July

The summer is over before you know it and the kids are back to school. Plan ahead for the end of summer by placing your order for Back to School and important dates calendars. Be the first Realtor in your neighborhood to get your calendar on the fridge by shipping your calendars at the start of August.

August

It might not feel like it, but Fall is right around the corner and that means football! Score a touchdown and give your clients what they want with football schedules customized for your business. Deliver your football schedule in time for preseason by putting in your order now.

September

The end of September signals the beginning of the fall season. Everyone loves a great fall recipe. Purchase your Fall Recipe postcard or Market Update postcard to stay in front of your clients and prospects. A great recipe will get you noticed in your neighborhood.

October

The fall time change is upon you before you know it. Reach out to the clients and prospects in your local neighborhood by sending out fall time change postcards before the end of October. Order your time change postcards & Thanksgiving Greeting Cards now to ensure they both show up on time.

November

The year is beginning to wind down as we head into the holidays again. Don’t forget that all your success in 2015 was the result of great real estate marketing tools and a proven marketing plan for Realtors. Now is the best time to order Holiday Greeting Cards & your customized 2016 Calendars to start planning for another successful year in your local market.

December

The holidays are typically a slower time for listing and showing real estate. A great marketing plan for Realtors takes advantage of the seasonal lull in the market to launch a strong start in January and take advantage of New Year’s Resolutions to sell or own. In December, get your order in for a “Happy New Year” market update postcard to deliver at the beginning of
January.

Set the stage for a successful 2015. Pin this infographic, Your 2015 Real Estate Marketing Guide, to keep it as a handy reference all year-round. Visit the ReaMark website today to get the real estate marketing tools you need to succeed.

A Powerful Making Tool: Real Estate Calendars 2015

Realtor calendars continue to be a powerful marketing tool for brokers and agents. For just pennies a day, calendars can keep your name in front of leads and prospects throughout an entire year. They are a perfect real estate farming tool and are considered a nice gift to share as the year comes to a close.

If you purchase only one marketing or promotional item through the entire year, you should consider making it a calendar. Each year ReaMark is pleased to offer new designs and styles. This year, we are offering over 400 different designs in 10 separate types of calendars for you to choose from. You are certain to find a calendar type and style that communicates your personality, a hobby or interest, or maybe one that shares a life philosophy.

Here is a look at the ten.

Magnetic Tear-off Calendars. Magnetic tear-off calendars for realtors provide a full year of exposure. Choose from home tips to recipes and more.

Jumbo Postcards with Magnetic Strip. Here’s a direct mail piece, calendar and marketing item all in one. Customize with your own art or choose ours!

Peel-N-Stick Stock Calendars. Choose from six different types of artwork in these calendars for the budget minded. Peel and stick your business card on top and you have a very affordable marketing piece.

Real Estate Full Magnetic Calendars. These calendars are completely printed on a magnetic surface to ensure year-long adhesion to any metal surface.

Wall Calendars. Our wall calendars offer an amazing array of style choices, and you can even select optional envelopes for mailing or hand delivery.

House Shaped Magnets. These calendars, formed in the shape of a house, are a clever way to gain attention.

Sports Calendar Schedules. Choose from baseball, football, NASCAR, or hockey. Each comes in a variety of style types.

Magna-Peel Calendars. These are a clever combination of a holiday postcard, rounded corner magnet and calendar all in one terrific marketing piece.

Real Estate School Calendars. Here’s a nice way to show your support for the community and provide a useful promotional item for your leads.

Custom Real Estate Calendars. ReaMark is pleased to offer a variety of customized calendars for those in the real estate for a nominal fee. Contact us for custom designs.

Now is the time to order to get your calendar in your prospects hands early, or consider sending your holiday card along with your calendar to save on postage!

Remember, at ReaMark, we only offer real estate marketing and promotional products. Because we specialize in this area we are experts at assisting agents and brokers grow their business. Contact us today for assistance in placing your order for your 2015 real estate calendars!

There are very good reasons successful real estate veterans use real estate postcards in their marketing and farming efforts. Postcards for realtors build their brands, build their leads, and build their business. At ReaMark, we are pleased to offer a wide array of effective real estate postcards. Brokers and agents can choose from mortgage postcards, seasonal sports cards, sports schedule postcards, time change reminder postcards and many other options.

If you are an agent or broker and are currently using or considering sending a market update to your farm, there are some tips that can help you increase your odds of success.

The Secret to Making Market Update Postcards Work for You

Most brokers will market into or “farm” a neighborhood every 3 months. When they send these market update postcards, they will include data like their list of new listings, their pending listings, and their closed deals. But here’s the real secret pros are using: the listings don’t have to just include their own personal listings.  By adding the simple disclaimer “These listings came from various real estate agents” on the bottom of the card, you can include much more information. This is information the neighbors love to read and it has several positive effects.

• You are educating the community about the current condition of the real estate market in their own backyard. Without your current data, they may be under misconceptions about what their home is worth. This can help bring them into the market.
• It positions you as the real estate expert in the neighborhood. Residents ultimately perceive you as being on top of the transactions in their area.
• You are creating top of mind awareness in the neighborhood.
• These postcards help brand you as a real estate professional.

Our Postcards for Realtors are Proven Effective

There have been some significant changes in the real estate business over the last half-dozen years. One thing that has not changed is the effectiveness of our real estate postcards. ReaMark’s real estate postcards are specifically designed for the real estate business. These quality cards come in a variety of full-color designs and are customizable for your specific business at no extra charge. You can choose from regular sized postcards or select attention-getting jumbo cards. Each year we add new attention-getting designs.

We will even design a market update postcard just for you! Just email us your property’s’ information, sales message, photos, and design ideas and we will get a free proof back to you within just 2 business days. We offer you the option of printing and shipping to you for mailing, or you can choose to use our direct mailing services.
Need help in making your purchase? Simply call us. You can talk to a real person who is experienced in the marketing and promotional item businesses, and specifically in working with agents and brokers just like you!

Real Estate Postcard Ideas for Fall

The fall time change is coming up on November 2nd and now is the time to order fall time change reminder real estate post cards from ReaMark. This year we have five brand new designs created to gain attention and get your name in front of your potential prospects. Each can be personalized and customized by one of our professional designers at no additional charge.

ReaMark’s high-quality digital printing is on thick, quality 12 pt. card stock. All of our cards are printed in full-color on the front and your choice of black and white or full color personalization on the back. Choose from the standard size of 4 1/8″ x 6″ or select jumbo sized postcards that are an attention-getting 5 1/2″ x 8 1/2″. These professional pieces look good and will be appreciated.

If you have never used fall time change postcards in your real estate marketing efforts, you should be aware that the fall time change is the third most popular reason to contact your farm. It is a friendly reminder for the neighborhood to “fall back” an hour on November 2nd, and many recipients will post the card on their refrigerator or bulletin board as a reminder. That means for you to get the most exposure for your investment, the time to order is NOW!

Time change real estate postcards are just one in a series of seasonal postcards designed to build your name recognition. Be sure to check our catalog for other valuable marketing ideas!

Why You Should Choose ReaMark for Your Real Estate Marketing Needs?

Real estate postcard ideas are just the start of the marketing ideas you’ll find at ReaMark. We also offer a variety of magnets, direct mail pieces, color brochures, calendars, flyers, business cards and more. With ReaMark, you are doing business with real people who focus specifically on the real estate industry. We work with brokers and agents throughout the country and put this experience to work in creating effective marketing products for you.
We are the only real estate marketing company that still produces a printed catalog that you can browse at your convenience anywhere. If you do not get our catalog let us know. We will be happy to send you one. We also have a helpful staff willing to help you place your order by phone if online ordering is not for you.

When you think of real estate marketing ideas, think ReaMark! We have hundreds of marketing concepts and promotional tools that have proven effective in marketing and branding. Consider adding fall time change postcards to your marketing tools this year and ReaMark is here to help!

By Rick Brown

Choosing the right real estate promotional items is critical when farming a neighborhood for listings. As we head towards the Fall season, calendars are the perfect way to touch prospects and acknowledge your current customers. Calendars are a popular item for many professions, but ReaMark focuses on designs and concepts specifically for the real estate industry. We select calendar options proven valuable to real estate agents and brokers throughout the country.

ReaMark’s New Home Tips Calendars for 2015

ReaMark’s brand new Home Tips Calendars for 2015 are quality, tear off magnetic calendars that will stay on refrigerators in homes for a full year. Because these calendars provide new home tips each month, your name is associated with this valuable information continually.

Choose from business card magnets peel and stick style calendars or have your business card reproduced directly onto the calendar. You can also have your business card reproduced on a house shaped magnet as well. We even offer free custom design from our in-house professional designers to further customize your calendars. Each calendar comes with its own “A Gift for You” envelope for individual distribution.

Calendars are produced using beautiful photos with reinforced pages to last the entire year. If you are a real estate professional and select only one promotional marketing piece per year, this should be it!  It is important you get your calendars ordered and distributed early to take full advantage of the season. Order now and save 20% off your order!

Why Choose ReaMark Calendars?

ReaMark specializes in providing the real estate professional with powerful and effective promotional tools that work. Our marketing pieces will help you acquire more leads, listings, and sales.  Our in-house professional design team can help create a look just for you!

We believe in personal service. We are the only real estate marketing company that still creates a physical catalog that we mail directly to our clients, and we constantly update our website of over 2000 products. When you call ReaMark for your real estate promotional products, you will have the opportunity to talk to a live customer service representative. These representatives are trained to help you choose the items and options that will work best for your business and your budget!

As you can see, this idea as applied to real estate is worth repeating again. As was mentioned in the last post of just about the same name, homeowners often wait until the last minute to look for an agent with whom they can list. We’ve found that by sending repeat mailings there’s a greater likelihood of getting more business. Be a household name. If the homeowner sees your name whenever reaching for a pen or pad of paper, there’s a greater chance that they will think of you or when regularly seeing your newsletters for real estate listings.

Being trusted with handling something big like the listing of a family’s home is important. With mailings (real estate postcards perhaps), you are establishing yourself as someone worth trusting who is always ready to be helpful and friendly with the sale of a home.

The important thing to remember too is that sometimes it’s a slow process but having that extra patience when dealing with homeowners can really take you the extra mile. Best of luck out there!

Real estate is truly a numbers game. The more aware homeowners are of you and your business, the greater chance there is that they will turn to you when they are ready to sell their home. We have found that in sending one real estate mailer about our business (whether through real estate newsletters or perhaps real estate postcards) that there is often very little feedback. Others in real estate also have the same experience.

This is one reason why we advocate sending out many real estate mailers to homeowners. The more you send, the more likely they are to think of you when they are ready to sell their home and if they don’t have plans at the time the real estate mailer is sent out, it will remind them later on. And what better way to establish yourself as a successful realtor than sending them your information regularly to let them know you are always ready for the next listing?

Another reason is that many people wait until the last minute to really make decisions when it comes to finding someone to list their home. If they always see your information via real estate newsletters, there’s a greater likelihood that they will choose you for their realtor.
Try some of our solutions for getting your name out there and see how our real estate postcards and real estate newsletters can help you build your reach among homeowners looking to sell or thinking about selling. Happy listing!