Real Estate Marketing Blog

While all of ReaMark’s real estate postcards are printed on the highest-quality, heavy 12 point, gloss stock paper, not all ReaMark postcards are created equally! What I mean is that some postcards generate better results than others. Here are the best rated postcards based on our customer’s feedback:

1. Recipes: Recipe postcards are a great way to build relationships with your clients and prospects by reminding them of your services through mail, while providing them with the gift of a delicious recipe. People love our exclusive recipes and are sure to save the postcard, along with your contact information. Your clients will use these recipes repeatedly, and each time they will be reminded of your real estate services.

2. Home Tips: Second to recipes, we get the best feedback on our Home Tips postcards. Because each card features a helpful hint that any homeowner will appreciate, they are sure to keep them until they are ready to buy or sell. The longer someone keeps your information, they more likely they will be to use it!

3. Spot 6 Differences: These visual puzzles are irresistible to anyone! Young or old, people will pick up these cards and stare at them for 5 minutes or more! And because we put your name on the front and the back of each card, you get double the exposure! Just imagine how long people will be staring at your cards and contact information. No other postcard out there gives you that kind of concentrated attention for that long!

Add value to your marketing postcards by choosing a product that people are interested in or have a reason to hang onto. When people want to share the information that you send them, they also share your contact information. In these tough economic times, ReaMark wants to help you make the most of your marketing buck. For more marketing tips, to ask questions or place an order, call us at 800-932-2957 and visit our website at www.ReaMark.com.

Dear Fellow Real Estate Professional,

Hello! I’m Richard Brown, president of ReaMark. I have been in direct marketing for over 30 years, with the last 18 years helping professionals like you substantially increase their listings, sales and, ultimately, their income.

There has never been a better time to increase your business with a regular contact strategy to anyone who knows you and can refer clients. All signs are pointing to a steady rise in the real estate business since interest rates are at record lows. In addition, inventory of homes are still low so listings are being sold quickly and for top dollar.

Each year I personally take hundreds of customer calls and the same question keeps coming up time and time again: “Rick, what works best? How can I make more money?”

So, last week I sat down, got away from the kids, and really thought about all of the success stories, trials and errors that Realtors have shared with me over the past two years. To help answer their question, I had to come up with several of my own:

• With all being equal why are some realtors more successful than others?
• What does actually work?
• What has been proven time and time again to be the Golden Truth’s of success?
• What makes a top agent?
• How can my business survive when I have less money to spend because I am making less money?

One glaring fact I couldn’t ignore is that my business only makes money if the programs we recommend to you make you money. After much thought, I came up with four things you should be doing if you are serious about increasing your yearly income.

1. You MUST reach out to your past client contact list at least every month
Over 50% of your business should come from referrals. If you are not mailing your contact list you are losing money. You contact list should includes anyone who knows you, your friends or your family. The larger the list the more successful you will be. You really need to sit down and put this lists into a workable database.

2. Mail Just Listed/ Just Sold / Market updates and Open House Postcards
Announce your success! Since referrals are the largest part of your business and you want to build up your contact list, these marketing postcards are the second most effective tool at your disposal. You should mail the entire neighborhood and also your current contact list. If your budget is strained these could be part of your planned monthly but for better results you should be doing these mailings in addition to your contacts.

3. Track your results over time
The beauty of direct marketing is that is affordable and trackable. If you have 400 contacts then you could be mailing them twelve times per year for as little as 47 cents each or $188 per month. One sale and you pay for the entire year.

4. Become known as a specialist of your farm
A business with no prospects will die. You need a reliable consistent source of leads. Since most consumers perceive all real estate professionals to be pretty much the same, you must find ways to differentiate yourself. I get calls every day from customers thanking me two years later telling me that they now get 50% plus of all listings in their neighborhood. Walk your neighborhood twice per year with door hangers or notepads, submit articles to your local paper, become an advertising sponsor on a community podcast, create a neighborhood newsletter of community events or post educational videos about the local real estate market to your social media.

I feel great about sharing these strategies with you for a very simple reason: if we can help you become more successful in your business then ReaMark will be more successful in our business! Call one of our Marketing specialists today at 1-800-932-2957 and we will help you develop a plan to meet your budgets and sales goals.

I hope this letter has been helpful and has either confirmed what you are already doing or inspired you to call us. I am always available to help.  Please don’t hesitate to call me directly.

Best Regards,

Richard J. Brown
President,
ReaMark

The most successful real estate careers are built on solid, enduring relationships with clients. With fall now firmly entrenched and the holiday season fast approaching, many agents are thinking about their client relationships and how they can keep them healthy and productive in 2018.

Successful Agents Rely on a Time-Tested Relationship Builder

Using greeting cards for real estate marketing is a time-tested marketing strategy that successful real estate agents and brokers have relied on for years. Surprisingly, many are finding them to more successful now than ever before. With most communication now handled through impersonal email, the receipt of a brightly colored holiday card with a personal message from their real estate agent or broker is more apt to be warmly remembered and cherished than ever before. The only question then becomes how to make sure that any greeting card for real estate mailings you do will have even more impact.

Customizing the Mailing to Stand Out From the Crowd

While any holiday card mailing is a positive message that tells your clients that your remember and care about them, there are still some ways in which you can maximize your efforts. One excellent way is to consider sending out a holiday card for Thanksgiving or New Years, instead of a traditional mid-December holiday card.

If sending a Thanksgiving card, consider adding extra value by choosing postcards with turkey cooking tips or a delicious recipe to help the recipients enjoy turkey leftovers. When sending a New Year’s greeting card, consider including a customizable magnetic calendar for their fridge to help them keep you top of mind throughout 2018.

Streamline the Process With These Holiday Card Mailing Tips

The holidays are busy times for agents and brokers both at home and at work. Unfortunately, this level of activity can push marketing activities to the back burner, even when agents and brokers know how critical they are to their continued success.

To avoid this problem and ensure that your holiday card mailings are sent out exactly when you need them to be, speak with your ReaMark customer service specialist about ordering early and having them handle the entire mailing process. By doing this, busy agents and brokers can relax and enjoy their own holiday season, all while knowing they have successfully reached out to all their past and current clients and their entire sphere of influence.

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.

It’s time to ride the sellers market we are currently experiencing in the real state business and ReaMark is here to help! Existing home sales are reaching new highs and ReaMark’s tried and true strategies can help you make the most of this crest. Many of our customers are maximizing their listings and sales through our proven techniques that are keeping listings and sales HOT!

Strategies include newsletters that can update your farm on what exactly is happening in their neighborhood through sales and listings. Just sold postcards are a powerful way to grab the attention of those who may be underestimating the value of their properties. Just listed postcards can have a similar effect. Our EDDM services are very very popular with agents and brokers who want to make sure every potential customer is covered. Remember, we offer free design and customization services to help you properly communicate your message and build your brand.

For those staying on a budget, we’ve moved a few styles of newsletters and 4-up lasers to our clearance section. This gives you the powerful ability to market those new listings and sales at lightning speeds from your own printer!

ReaMark specializes in real estate marketing products and promotional materials. Through the years, we have built our business by listening to our customers and continuing to develop marketing products that work. We are pleased to offer professional, personal service, consultations and advice to help you grow your real estate business.

Technology has become an important part of the real estate business. But it is still, very much, a one-on-one, personal business that relies on relationships, trust, branding, and image. Our products can help you do just that.

Take advantage of the sellers market right now by ordering newsletters and postcards from ReaMark. Let your prospects know that you are in touch and you are their real estate resource for the latest information available. Contact us today and let’s grow your business together!

Real estate postcards have long been an effective way to farm a community. They keep your name in front of potential clients and remind them you are there when needed. A long term marketing strategy using postcards for realtors can be a very effective way to increase leads, prospects, listings and sales. ReaMark is proud to introduce our latest line real estate postcards, our motivational and inspirational postcards for realtors.

Motivational postcards are a terrific way to brand you and your real estate business. They are uplifting and inspirational. They are thought provoking and created to motivate. Our new line of motivational postcards are available in 72 different designs in order minimums as little as 300 postcards. Motivational postcards often ͞hit a note͟ with prospects, causing them to save the card, perhaps displaying it on a bulletin board or refrigerator. Your name can be associated with the positive emotions these motivational postcards elicit.

Now is the time to plan your motivation postcard marketing strategy. Create your own six month, or year long marketing kit. Buy today and get a month free with the purchase of five months. Purchase ten months of postcard designs and get two at no charge. Putting your marketing kit together is as easy as selecting your designs and ordering them right online. Remember, we offer free design help and you don’t pay until you approve your proofs.

ReaMark has worked with real estate brokers and agents developing a variety of marketing products that have proven time after time to be effective. We understand the real estate business and our professionals are available to assist you in creating plans that will work for you. We encourage you to view our complete line of promotional and marketing products.

Remember, order 5 months now and get the six month free. Order 10 months now and get two months free. That gives you a solid real estate postcard marketing program to use for months and months. Don’t wait! Order your motivational postcards from ReaMark today!

One of the best ways to ensure a successful summer in real estate is to have a proven marketing plan and work that plan. ReaMark can help with our wide variety of post cards for realtors. Our real estate postcards are attention getting, colorful and effective in increasing leads. They build your brand and name recognition. With our buy 5 months, get the sixth one free offer, they are an affordable way to fuel your success in the coming months. Here’s a suggested plan:

Click to see bigger version.

May: Home Tips Postcard

This is a terrific time to send out a choice of home-related postcards. Select from Home Maintenance Tips, Energy Saving Tips, our Home Advisor Series and many more. Each card contains useful tips homeowners will appreciate. Our Home Tips cards can be customized to best reflect your image.

June: 4th of July Postcards

Show your patriotism and wish your prospects a Happy 4th of July with these colorful postcards. Be sure to check out our convenient mailing services that can save you time and money! Place your order early enough to get them out and into mailboxes on time.

July: Just Listed Postcards

These powerful real estate marketing postcards can highlight a recently sold or listed property giving your prospects a better idea on how the market is performing. It also shows you are in the middle of the action in their own neighborhood! Add a call to action and ask for referrals for maximum effectiveness.

August: Recipe Postcards

The kids are about to be back in school, the weather is cooling and families are looking for new at-home recipes. Give them what they want with a choice of one of hundreds of easy to make recipes. These are a long-lasting marketing tool homeowners love.

September: Fall Time-Change Postcards

Order early and be the first to remind residents of the November 6th, 2016 time-change. These cards may be refrigerator mounted for weeks, keeping your name visible and your contact information handy.

October: Holiday Postcards

Select from a variety of themes that can include recipes, warm sincere wishes, and beautiful winter scenes. This is a terrific time to thank previous customers.

ReaMark specializes in real estate postcards, marketing materials and promotional items. We offer free customization and our experts are always willing to help you build a marketing effort that will work. If you have yet to try real estate postcards to increase your leads, listings and ultimately your sales, now’s the time to get started. Remember, now you can by 5 months of postcards and you’ll get the 6th month FREE! Contact ReaMark today and let’s get your plan underway!

Be The Bearer of Good News!

Nothing brings a smile to people’s faces like the thought of Spring and nothing says Spring is just ahead like the March time change. You can be one of the first to deliver the good news of this year’s March 13th time-change with Spring time change postcards from ReaMark. You can almost hear your prospects saying “Oh, that’s right!” as they read your postcard and put in up on their refrigerator.

Spring is the start of “real estate” season so it is a prudent time to stay top-of-mind in your farm and with your prospects. Our time-change postcards are the perfect, attention-getting solution. Now is also the time to plan a follow-up mailing that features a just sold or newly listed property. Our professional designers can customize all of our postcards to fit your needs. Would you like help deciding exactly what to say? Call ReaMark and let our experienced pros help!

Keep in mind that although February has an extra day this leap year, it is still a short month. That means March will be here before you know it. By ordering now, you can save in two ways. First, you can avoid rush-shipping charges. Plus, when you when you order 5 sets of postcards you can get your 6th set free. That means you will have a complete marketing plan set for the entire year! ReaMark is also pleased to offer our direct mailing service for as little as 32 cents per postcard.

Our postcards for realtors have proven to be effective for years. Every year, these marketing tools have turned prospects into leads, leads into listings and listings into sales. We have cards for every season and for every reason. Choose from of hundreds of designs, sizes and customizations. From household and gardening tips to sports schedules and inspirational cards, choose from our effective marketing postcards that are perfect for your brand and image.

Be the bearer of good news this Spring. Be the first to remind your prospects about the Spring time-change and bring a warm smile to their face. At the same time you’ll be positioning yourself for success! Order your Spring time change postcards from ReaMark today!

At ReaMark, we have the recipe for success in 2016 with our just released recipe postcards featuring brand new recipes! Our recipe postcards are a time-proven marketing tool for real estate professionals in search of a cost-effective marketing tool to farm specific neighborhoods.

Many of our clients will send out recipe postcards once per month to build top of mind awareness. They develop a following for their recipes and homeowners look forward to receiving them in the mail. Many of these prospects will not only try these easy to make recipes but they will share them with family and friends. They will also know who to call when they consider selling their home!

Created in vibrant, attractive colors, prospects tend to keep these cards for future reference. Through the years, we have created hundreds of recipes and designs. Our new, fun, tasty recipes come in designs like “Stress Free Cooking”, “Delightful Desserts”, “Simply Delicious Recipes” and “Cook Like a Pro”. Choose the recipes that help brand you best.

Right now is the best time to set yourself up for success in the coming year with our recipe postcards and save at the same time. Buy five of these postcards and get the sixth free. Buy ten of these postcards and get TWO free. 

Our recipe postcards are just one of hundreds of tried and true marketing ideas available at ReaMark. We specialize in marketing and promotional materials for real estate agents and brokers that bring in leads that turn into prospects and listings. If you are making plans for your most successful year ever, consider a monthly recipe postcard campaign with the help of ReaMark.

We offer a printed catalogue and have live operators to assist you with your orders. ReaMark has free professional custom design services and we work to deliver a fast turn-around. Not sure what promotional item may work best for you? Call us and talk to one of our marketing professionals. Find out why so many real estate professionals turn to ReaMark to help build their business. Contact us today!

Mark the date on your calendar – Sunday, November 1, 2015. This is the date we’ll all gain an extra hour of sleep-time as we adjust our clocks. A few more winks isn’t the only benefit in store for real estate agents and brokers. This is a perfect opportunity to reach out to your farm, reconnecting with past customers, touching base with current clients actively looking for a new home and creating touch points for lead generation and referrals.

Fall time change post cards are a budget-friendly way to get your name in front of the community and create valuable touch-points. This year you can save even more money with a special promotion in our postcards for realtors catalog section. When you order 5 different postcards, you get one free. We have more than four dozen standard postcard design featuring glorious fall colors, endearing animal graphics and scenes that evoke pleasant thoughts of home. As always, we offer free customization assistance if you want to create a unique postcard that represents your personality or your agency.

High-quality Fall Time Change Postcards for Realtors

Professionally printed postcards are inexpensive, but make your agency stand out from the crowd with brilliant, full-color fronts and either black and white or color messaging on the back of 12pt. cardstock. Two sizes are available, 4 1/8” X 6” and 5 ½” X 8 ½”. Add fall time change postcards to your regular monthly or quarterly mailing marketing efforts.

Building a Real Estate Marketing Plan with ReaMark

If you’ve never used a seasonal postcard mailing campaign to build your business, give us a call and allow us to explain the benefits of building a marketing campaign with color brochures, calendars, direct mail pieces and seasonal postcards. Prices for mailing your Fall time change post cards are as low as .32 per card, plus, when you order 5 sets of postcards, we give you the 6th FREE!

ReaMark values our relationship with all of our current agents and brokers and we welcome the opportunity to help you build your brand and grow your business. Need help exploring marketing concepts to connect with your farm? ReaMark can help.