Real Estate Marketing Blog

April is the month of showers, spring planting, the start of real estate season and Earth Day. It is also the time to gather prospects, leads, listings and sales. This year, let ReaMark help take your efforts to a new level with earth friendly real estate marketing products that offer real value and appeal.

Earth friendly real estate marketing products help position you as the “green” real estate professional and as environmentally conscious. This is a very appealing position that can put you in a better position for greater visibility and ROI.

Here are three earth friendly real estate marketing products to help propel your business this spring:

1. Seed Packets – Choose from a selection of seed packets that are sure to garner the attention of your prospects. Packets include attention getting messages like “Where Memories Grow”, “Put Down Your Roots” and more. Seed packets can be personalized with labels, photos, logos and others. Hand them out as they are or direct mail them in available envelopes. Watch your own listings grow with these timely, earth friendly real estate marketing products.
2. Newsletters with “Green” Ideas – Newsletters have long been a popular and proven real estate marketing tool, and including “green” ideas for homeowners and families in the spring can add to that power. Select from tips to improve gas mileage, recycling tips, beneficial plants and more. Be sure to ask about free customization and our “buy three designs and get one free” promotion!
3. Recipe Cards – Our recipe postcards have a lengthy shelf life and are a terrific marketing tool for real estate. These cards provide short term visibility and serve your long-term branding needs. To help you get started, take advantage of our “buy five designs, get one free” or “buy 10 designs and get two free” promotion.

The Long-Standing Leader in Real Estate Marketing Products

ReaMark is a long-standing leader in real state advertising and promotional marketing to help agents and brokers get more leads, listings and sales. Direct mail is a powerful tool, especially when farming specific areas and neighborhoods. Let our professionals help! Contact us today and let your prospects know you care about their environment with green marketing products from ReaMark.

It varies across the country, but generally, recent signs indicate that this could be a very lucrative “real estate season.” Buyers and sellers may have been hibernating for months, but they are about to become active with the spring weather and the recent news of increasing interest rates. This is going to move many prospects into the market on their own. How will you know they will come to you? A creative and timely real estate marketing plan may be your ticket to a supercharged real estate season. ReaMark is here to help!

Products Designed for You and Your Market

Let your prospects know you understand what they’re thinking with postcards that show “Recently Listed” and “Recently Sold” properties. Offer them something they may perceive as value like “Get Your Free Property Evaluation”. You can even make them aware of trends like “Property Values are Rising Rapidly.”

Your Spring postcard real estate marketing plan may also include helpful and timely items like magnetic baseball season schedules, gardening and home maintenance and improvement tips. You can provide reminders about holidays like Memorial Day, the Fourth of July and Labor Day. The opportunities are almost endless, and our professionals can help.

A real estate marketing plan that includes Every Door Direct Mail (EDDM) can be a powerful tool in farming desired areas. At ReaMark, we can not only help you choose a marketing program and materials, but can assist you with free custom design. We then can print and even mail your items. This is touching your prospects literally where they live and it has been proven to generate leads, listings and sales. Perhaps best of all, you now have an opportunity to get one free postcard for every five you purchase, and two for every ten. This can set you up for success for a complete year!

Contact Us for Help With Your Real Estate Marketing Plan Today!

Contact ReaMark today and talk to one of our customer service specialists. Tell them what’s going on in your market and ask for suggestions. They can help you design your entire plan. Feeling confident? Make your own selections from our wide selection of marketing and promotional products right online. Reach out more efficiently and effectively than your competition this real estate season with the help of ReaMark!

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (every door direct mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list!

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All Your Contact Information

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All the Ways to Contact You

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

As a new real estate licensee, you already know that obtaining the license is just the first step in building a professional career that can be both personally and financially rewarding. But you also know that you need to have a plan for gaining market recognition and establishing yourself as the trusted real estate professional in your area and the use of well-chosen real estate promotional materials should be part of that plan.

How Real Estate Promotional Materials Can Help New Agents

For most Americans today, the family home is likely to be the most expensive investment they will make in their lifetime. Because buying or selling a home represents such a significant portion of a family’s overall net worth, buyers and sellers want to be sure they are working with an agent they know and trust to take care of their interests. As a new agent, building this type of bond with the prospective clients you want to serve begins with making sure that your name becomes recognized and associated with real estate services throughout your market area.

A good way to build this type of name recognition is through the use of quality real estate promotional materials capable of offering 24/7 exposure. Items like calendars, postcards, and notepads allows the new agent to easily place their name and contact information in front of each potential buyer and seller in their farming area. Unlike email drip campaigns and phone calls that have no real staying power and risk annoying potential clients, hand-delivering small, but useful items to each home in your farm is a great way to introduce yourself and make a positive, no-pressure first impression. Since these are items that most households will find useful, your name and contact information is likely to remain in their home, boosting your name recognition each time they use the item.

Getting Maximum Impact from the Use of Real Estate Promotional Materials

Building name recognition is not an overnight process. Instead, it requires a continued effort to make sure that new agents see maximum benefits. To do this effectively, new agents should devise a workable plan to visit each home in their market area, introduce themselves to the occupant, and offer a small gift, such as a notepad or memo board. While this may sound like a huge undertaking, setting aside just an hour or two each day for walking your farm area is an easy way to achieve your goal.

Once new agents have initially canvassed their entire farm area, it is important to continue to remain in contact with each household. This can be done in an affordable, efficient way by setting up a monthly or quarterly postcard mailing. Reamark, a leading supplier of high-quality real estate promotional materials, offers specially trained order consultants to answer questions about using real estate promotional materials and help new real estate agents design an automatic, customized postcard mailing program that can be scaled to fit most any budget.

As 2017 comes to a rapid close, many real estate agents are scrambling to find that perfect last-minute gift to send to their real estate clients. Many agents are looking to touch base with past clients or continue the conversation with new leads. At Reamark, we have great marketing products that fit any budget or need and can still ship before the new year.

Calendars for any budget

Calendars are a great choice for any real estate agent looking to send a gift that will be on the fridge, wall, or desk all year long. We have several different types of calendars to meet any budget requirement. Are most popular calendars are the wall calendars that come with large date blocks so that clients can easily write events, appointments, birthdays, and anniversaries. We also offer desk calendars that can be customized and pricing can be as little as $1.09 each. Other popular calendar styles include our home tips and recipe magnetic tear off calendars that provide helpful information to your leads throughout the year. For those agents who are looking for a quick solution to their end-of-the-year gift giving, we also have Peel and stick calendars that come in a variety of designs. You simply place your business card and send!  Right now you can save 20% on peel and stick calendars and get them for as low as $.29 each.

Stand out with magnetic memo boards

If you’re looking for an alternative to sending a 2017 calendar this year, consider sending a customizable magnetic memo board. Memo boards typically go right up on the fridge and are used on a daily basis so you’re name gets seen every time they make a note. These products are a great value because they last three or more years and come with a free dry erase pen. Memo boards are 8 1/2″ by 10 7/8″ incoming variety of styles to fit your brand. Save 20% when you order now and get these memo boards for as little as $.89 each.

For those agents who are REALLY in a hurry we also offer memo boards that allow you to peel and stick your business card. These memo boards usually ship within the next business day and arrive within 1 to 5 business days depending on shipping location.

Customized booklets that add value

Stand out this year by sending one of our customizable cookbooks or info books. Cookbook styles include “Good for you” recipes or gluten free recipes that are very popular these days. We also offer info books such as “101 ways to prepare your home for sale” or a home information book which is a great tool for homeowners. These books have full color personalization on the front page with a laminated cover to protect your information. Book sizes are 5.5″ x 8.5″ with twin loop binding. Each book is 88 pages long and cost as well as $2.49 each. These books take 8 to 10 business days for production so you want to order as soon as possible to ensure arrival before the new year. Call us at 800-932-2957 and we will be happy to send you free samples.

We offer thousands of real estate marketing products for any season or occasion. We’ve helped thousands of agents generate more leads, listings, and sales in our 16 years in business. Our professional marketing specialists are more than happy to help you select products that right for your budget and needs. Browse through our inventory or give us a call today.

Before the busy holiday season gets into full swing, now is the time to launch your 2017 real estate marketing plan. By starting now, you’ll be filling your prospect pipeline before the competition and you’ll be in better position to have the success you want in the new year. At ReaMark, we know and understand real estate marketing because it’s what we specialize in. We also offer hundreds of products to improve your business.

Send Thanks + Get Ahead of the Competition

We suggest starting by choosing from our wide selection of Thanksgiving cards. Why Thanksgiving? By starting out early, you’ll gain attention and traction. You’ll also be ahead of the competition who wait until Christmas to touch their customers and potential customers.

2017 Calendars Stay on the Wall All Year Long

For December, we offer a range of calendars for the new year that not only serve as a greeting, but as a nice gift. Calendars tend to be displayed throughout the year, giving you the biggest bang for your buck. Position yourself as “the home expert” with our Home Tips tear-off calendars, providing useful and helpful home care advice. These magnetic tear-off calendars make it simple to put up on refrigerators throughout your farm.

Add Value with Neighborhood Marketing Postcards

From there, send action-oriented postcards like our Neighborhood Marketing selections. These cards use calls to actions like “I know the value of homes in your neighborhood because I’m also your neighbor.” Choose the message most appropriate for your situation. Early in 2017 is an excellent time to plant the seeds to sell and to get homes ready for sale. Use this strategy and watch the leads flow in!

Quarterly Newsletters to Stay in Touch

Highlight recently sold or just listed properties, while also promoting community events by sending quarterly newsletters. Our customizable newsletters can include market updates, home tips, school schedules, and more.  They are a great way to be the neighborhood expert and build rapport within your farm.

EDDM Postcards to Reach More Leads

Alternate your quarterly newsletters with one of our Just Listed/Just Sold postcards throughout the year to remind your potential customers that both you and the market is active.  Our Every Door Direct Mail (EDDM) service allows you to select specific mail routes so that you can reach even more of your target homes.

Call ReaMark today to talk with one of our real estate marketing professionals. We can help you design the best 2017 real estate marketing plan for your specific goals and budget. We are pleased to not only offer professional marketing consulting but also free design on many of our products. We look forward to helping you make 2017 your best year ever!

It’s that time of year again when agents are preparing their real estate marketing plans for the coming year and Reamark releases our new catalog! Our goal is to provide the best possible marketing products that keep leads coming in all year round. This year’s catalog is full of new designs on over 400 new items, plus lots of special offers. Here’s a peek at what you can expect in our line of postcards for real estate.

New Real Estate Postcard Designs

Postcards are one of the most popular marketing tools used by real estate agents because they are inexpensive yet very effective. We’ve revamped several of our postcard series to keep your marketing materials fresh.

Mouthwatering Recipe Postcards

Our recipe postcards are one of our most popular products for Realtors® who like to send a postcard each month to their farm. We have several new sets of easy to follow recipes that are pre-tested and approved by the Reamark team. Our new sets include Stress-Free Cooking, Simply Delicious Recipes, Cook Like a Pro, Get Cookin’, Main Attractions, and Delightful Desserts.

Spot the Difference Postcards

Give your farm something to look forward to by sending our bestselling Spot 6 Differences postcards. We have 36 different designs to delight your future clients.

Motivational & Inspirational Postcards

Break up the monotony of day-to-day life with postcards from our Motivational & Inspirational line. Motivational quotes are paired with beautiful images and scenery that are sure to go up on the fridge for year long viewing.

Neighborhood Marketing Postcards

Show them that you’re the expert in the neighborhood with our Neighborhood Marketing line. These cards come with a variety of messages from home value tips to frequently asked questions. Our team of experienced marketing professionals can help you pick the message that is right for your market.

Just Listed & Just Sold Postcards

Showcase your recent sales or your new listings with our new Just Listed and Just Sold postcard designs. Free customization allows you to use your images and logos with fast, high quality results.

EDDM Postcards

Mail a postcard to every single home on a postal route with Every Door Direct Mail (EDDM) postcards. This is one of the cheapest ways to reach new prospects in your farm. Select from one of our new designs or create a custom design of your own!

Get the most from your real estate marketing plan by using one of our current specials:

School is back in session and the weather is turning colder in many parts of the country. This means one thing to real estate agents: the slow season is right around the corner. Maybe you’re welcoming the much needed rest from a busy summer of buying and selling, but now is the time to get ahead of the competition for 2017. The best defense is a good offense, right? A solid real estate marketing plan will build your lead pipeline for a successful year to come. Here are a few tactics to implement in the coming months.

Thanksgiving Postcards & Greeting Cards to Generate Referrals

Many real estate agents wait until December to send holiday cards, but what better way to show appreciation to your past clients than with a Thanksgiving card? Not only will you be in their mailbox weeks before the other guys, you will catch people before the craziness of the holiday season gets under way. This is your opportunity to say, “Thank you for your business,” AND let clients know that the best way to say, “Thanks for a job well done,” is to refer friends and family.

We have a great selection of Thanksgiving Cards for Realtors® for as low as $0.29 each with free blank envelopes. We also offer envelope imprinting for an additional $0.14 per envelope. Thanksgiving and Fall themed postcards are also available. Order now before shipping costs go up on November 7th.

Home Tips Calendars To Prepare Your Sellers

It’s hard to believe that the new year is right around the corner. Our vast selection of 2017 calendars are a great way to make an impression with your farm that will last all year. Our Home Tips Tear-off Calendars can be particularly useful for those considering selling their homes in the coming year. Each month contains a new set of tips for home exteriors, doors and windows, hiring a home contractor, organizing the garage and more. Help potential clients get ready to sell their home for top dollar and set yourself up as the local real estate expert.

Right now you can save 20% on our three different styles of Home Tips Tear-off Calendar Magnets that include free envelopes. Personalize these great gifts with your picture and contact information and stay on the fridge all year.

Neighborhood Marketing Postcards That Offer Value

Another way to build your leads is to offer value to your farm before they know they need it. With our selection of Neighborhood postcards, you can send updates about home prices in the area, offer a no-commitment consultation, or answer frequently asked questions. By becoming an invaluable resource ahead of time, you can build trust and expertise to ensure your phone rings come spring time.

Get great value on your real estate marketing postcards by taking advantage of our buy 5 designs, get one free special. Our team of experienced real estate marketers are available to help you design a marketing plan that works best for you. Order online or call us at 800-932-2957.

If you are on a tight budget and want to get the biggest bang for your marketing buck, now is the time to consider a proven strategy: 2017 real estate marketing calendars from ReaMark.

Real estate marketing calendars have been building real estate businesses for agents and brokers throughout the country for decades. Clients expect them and prospects appreciate them. When you get your real estate marketing calendars into homes early, they are likely to provide months and months of exposure and name recognition. They are front and center on refrigerators, bulletin boards, desks and office spaces.

Our ReaMark real estate calendars are available in wide variety of choices to suit your budget and to build your brand. Our high-quality real estate calendars are available in a choice of ten different styles. Choose from our full-year real estate magnetic calendars, our magnetic tear-off calendars, our jumbo postcard calendars, wall calendars, house shape magnets, sports schedule calendars and more. We offer peel-n-stick stock calendars, magna-peel calendars, school calendars and more. Our team can help customize your calendar to fit your image and brand.

We understand that many of our customers are small, independent agents and brokers who need to maximize their impact. We have repeatedly seen how even the smallest of agencies have built their prospects, listings and sales through annual promotional real state calendars. One of the most effective ways to get results is to order early. That means now is the time to order for 2017.

View our options and order today. If you need assistance, we are pleased that we have real people available to help you. We even offer free customization services to best target your message. Now is the time to make 2017 a remarkable year with ReaMark Calendars. We look forward to helping you grow your business.