Real Estate Marketing Blog

Whether you have been in the business for awhile or have just become a licensed real estate agent, you already know that the real estate industry is constantly changing. Local and national economic trends, politics, and even the weather can have a profound and immediate effect on the number of houses that sell and the amount of income you earn.

The most successful agents in the real estate business have learned to combat these influences with effective marketing strategies to maintain relationships with current and past clients as they consistently generate and develop new business prospects. If you are ready to make 2017 your best year ever, these smart marketing tips will help you take maximum advantage of those time-tested marketing strategies to expand your business and keep it growing, year after year.

The Importance of Establishing & Maintaining Regular Contact

Growing your business requires careful nurturing of your relationship with all current and past clients and any new prospective clients that you come into contact with. This is done most effectively by establishing and maintaining a program that uses regular points of contact to help your name and brand become so familiar to them that they will instantly think of you whenever they or someone they know mentions buying or selling a home.

Contact Ideas That Your Clients & Prospects Will Welcome 

In order to be effective, any methods that you use for contacting your clients and prospective clients has to be both welcome and useful. Cold calls are annoying and most unsolicited email is never opened by the recipient. This is why it makes sense to instead choose a quality direct mail program that provides information and items of value to the recipient.

To do this effectively, look around your market area and determine what information might be most helpful to the residents who live there. Then use this knowledge to design a targeted, customized direct mail program that will specifically appeal to the area. For example, if many of the residents follow a particular sports team, a schedule of those sporting events is an idea for one such mailing, which you would schedule to send out shortly before the team’s season begins.

Other useful ideas to use for maintaining regular points of contact include, gardening seeds or tips in the spring, home repair tips in the summer, and local school schedules and information in the fall. As the year winds down, a beautiful wall or magnetic calendar is a wonderful gift that is certain to be kept and used throughout the coming year.

For additional ideas and helpful assistance in setting up the best possible direct mail campaign to give your business a well-deserved boost in 2017, contact Reamark today. As a proven leader in the real estate marketing products business, Reamark’s order consultants are specially trained to help you select and develop a marketing campaign that will be welcomed and remembered by all your current and past clients, while also helping to attract and hold the attention of prospective clients.

As 2017 comes to a rapid close, many real estate agents are scrambling to find that perfect last-minute gift to send to their real estate clients. Many agents are looking to touch base with past clients or continue the conversation with new leads. At Reamark, we have great marketing products that fit any budget or need and can still ship before the new year.

Calendars for any budget

Calendars are a great choice for any real estate agent looking to send a gift that will be on the fridge, wall, or desk all year long. We have several different types of calendars to meet any budget requirement. Are most popular calendars are the wall calendars that come with large date blocks so that clients can easily write events, appointments, birthdays, and anniversaries. We also offer desk calendars that can be customized and pricing can be as little as $1.09 each. Other popular calendar styles include our home tips and recipe magnetic tear off calendars that provide helpful information to your leads throughout the year. For those agents who are looking for a quick solution to their end-of-the-year gift giving, we also have Peel and stick calendars that come in a variety of designs. You simply place your business card and send!  Right now you can save 20% on peel and stick calendars and get them for as low as $.29 each.

Stand out with magnetic memo boards

If you’re looking for an alternative to sending a 2017 calendar this year, consider sending a customizable magnetic memo board. Memo boards typically go right up on the fridge and are used on a daily basis so you’re name gets seen every time they make a note. These products are a great value because they last three or more years and come with a free dry erase pen. Memo boards are 8 1/2″ by 10 7/8″ incoming variety of styles to fit your brand. Save 20% when you order now and get these memo boards for as little as $.89 each.

For those agents who are REALLY in a hurry we also offer memo boards that allow you to peel and stick your business card. These memo boards usually ship within the next business day and arrive within 1 to 5 business days depending on shipping location.

Customized booklets that add value

Stand out this year by sending one of our customizable cookbooks or info books. Cookbook styles include “Good for you” recipes or gluten free recipes that are very popular these days. We also offer info books such as “101 ways to prepare your home for sale” or a home information book which is a great tool for homeowners. These books have full color personalization on the front page with a laminated cover to protect your information. Book sizes are 5.5″ x 8.5″ with twin loop binding. Each book is 88 pages long and cost as well as $2.49 each. These books take 8 to 10 business days for production so you want to order as soon as possible to ensure arrival before the new year. Call us at 800-932-2957 and we will be happy to send you free samples.

We offer thousands of real estate marketing products for any season or occasion. We’ve helped thousands of agents generate more leads, listings, and sales in our 16 years in business. Our professional marketing specialists are more than happy to help you select products that right for your budget and needs. Browse through our inventory or give us a call today.

Make 2017 a banner year for sales using a smart and effective approach to marketing your real estate services with newsletters. Get a jump on the competition by ordering your 2017 quarterly newsletters now.

Here at Reamark, we offer many different, 4-page newsletters for real estate agents that each feature two large customizable areas. Don’t worry if you’re not artistically inclined. Our in-house professional designers can help you with a design that reflects your business and region.

Wondering what to include in each newsletter to make the most of your marketing plan? Here are four newsletter ideas for our 2017 real estate marketing campaign.

1st Quarter Beginning January

This is a time when the holidays are over and people are taking a closer look at their budget. Tax season is on the horizon, and financial decisions are being made regarding SEP and 401K contributions. Your readers may be contemplating selling or buying and trying to figure out how much they could make on their homes, or how much they can afford.

Send this half-fold newsletter to provide timely information your readers can use. Provide information about how to make household budgets, how to save money, and offer a mortgage calculator table in your newsletter.

2^nd Quarter Beginning April

The busy season in real estate is getting underway in the spring. Readers are looking for bargains on lawn care equipment in the area, as well as advice on how to give their homes more curb appeal. Use this half-fold newsletter style to share how homeowners can improve their homes with specific lawn care and exterior touch-ups tips. Offer your expert advice on whether now is the time to buy or if they should keep renting. Consider using the customizable areas to showcase recently listed or sold properties in the neighborhood. Include a call to action along with your contact information.

3^rd Quarter Beginning July

With summer in full swing, homeowners might be planning a staycation, or looking for ways to keep their kids occupied on the long summer days. Offer your ideas about improving a home’s value through additions and amenities like central air conditioning, backyard living spaces and more. Don’t forget to include your family’s favorite marinade for backyard grilling, or a recipe for a cool summer dessert. Use the customizable area in this newsletter to highlight a great house deal in the area.

4^th Quarter Beginning October

With the holidays right around the corner, your readers will enjoy reading about home decoration craft ideas, how to keep the holiday tree fresh and green, how to keep pets and children safe during the holiday, and tips on year-end tax planning. Use the customizable area in this  real estate newsletter to ask for referrals and send holiday wishes from you and your family and pets.

To get a well-deserved bargain for yourself, order from Reamark now to save 15%! Contact us today to learn more about how newsletters can grow your real estate business.

Before the busy holiday season gets into full swing, now is the time to launch your 2017 real estate marketing plan. By starting now, you’ll be filling your prospect pipeline before the competition and you’ll be in better position to have the success you want in the new year. At ReaMark, we know and understand real estate marketing because it’s what we specialize in. We also offer hundreds of products to improve your business.

Send Thanks + Get Ahead of the Competition

We suggest starting by choosing from our wide selection of Thanksgiving cards. Why Thanksgiving? By starting out early, you’ll gain attention and traction. You’ll also be ahead of the competition who wait until Christmas to touch their customers and potential customers.

2017 Calendars Stay on the Wall All Year Long

For December, we offer a range of calendars for the new year that not only serve as a greeting, but as a nice gift. Calendars tend to be displayed throughout the year, giving you the biggest bang for your buck. Position yourself as “the home expert” with our Home Tips tear-off calendars, providing useful and helpful home care advice. These magnetic tear-off calendars make it simple to put up on refrigerators throughout your farm.

Add Value with Neighborhood Marketing Postcards

From there, send action-oriented postcards like our Neighborhood Marketing selections. These cards use calls to actions like “I know the value of homes in your neighborhood because I’m also your neighbor.” Choose the message most appropriate for your situation. Early in 2017 is an excellent time to plant the seeds to sell and to get homes ready for sale. Use this strategy and watch the leads flow in!

Quarterly Newsletters to Stay in Touch

Highlight recently sold or just listed properties, while also promoting community events by sending quarterly newsletters. Our customizable newsletters can include market updates, home tips, school schedules, and more.  They are a great way to be the neighborhood expert and build rapport within your farm.

EDDM Postcards to Reach More Leads

Alternate your quarterly newsletters with one of our Just Listed/Just Sold postcards throughout the year to remind your potential customers that both you and the market is active.  Our Every Door Direct Mail (EDDM) service allows you to select specific mail routes so that you can reach even more of your target homes.

Call ReaMark today to talk with one of our real estate marketing professionals. We can help you design the best 2017 real estate marketing plan for your specific goals and budget. We are pleased to not only offer professional marketing consulting but also free design on many of our products. We look forward to helping you make 2017 your best year ever!

The crisp days of autumn have arrived and as the hectic 2016 real estate season winds down, brokers and agents are once again turning their thoughts toward marketing for 2017. With marketing costs rising, it makes sense to look for a marketing vehicle that offers maximum impact while having the staying power to remain fresh and relevant throughout an entire year. Smart real estate professionals know that high quality, full color 2017 wall and desk calendars from ReaMark are an effective and very affordable way to engage past clients, generate referrals and attract new business. 

Attract Attention With a Convenient, Full Color Wall Calendar

Americans may be investing more into smart phones, tablets and other technology, but according to a recent industry study, nearly eight out of ten respondents still viewed calendars as very important to their lives and most named wall calendars as their calendar of choice. At ReaMark, we make it easy for real estate agents to give their clients what they want: an attractive, full-color wall calendar that makes keeping track of important household dates quick and easy. 

With attractive options for customization, your past, current and future clients will view and become familiar with your name, photo and company name each time they see your calendar. This familiarity will ensure that you are the real estate professional they are most likely to think of whenever they or someone they know has a real estate question or need. You can choose from a wide variety of full color styles and sizes including standard, magnetic, appointment and sports calendars, as well as many other attractive styles.

Offer Convenience Clients Will Remember With an Attractive Desk Calendar

In addition to a complete line of wall calendars perfect for both home and business display, ReaMark’s complete line of desk calendars will add welcome convenience and at-a-glance schedule monitoring for home and work office spaces that clients will appreciate and remember. 

Order Early to Save Money and Secure A Spot in Your Client’s Home and Workplace

You know your clients want 2017 calendars and by ordering early and mailing them out promptly, you can be assured that your clients will be using your calendar next year, instead of one from your competitor. Even better, ReaMark is currently offering a huge 20% discount on orders to make your 2017 marketing budget go even further. Calendars sell out quickly, so don’t wait, contact ReaMark today and let them help you get your real estate business off to a great start for 2017.

Order now and save!

It’s that time of year again when agents are preparing their real estate marketing plans for the coming year and Reamark releases our new catalog! Our goal is to provide the best possible marketing products that keep leads coming in all year round. This year’s catalog is full of new designs on over 400 new items, plus lots of special offers. Here’s a peek at what you can expect in our line of postcards for real estate.

New Real Estate Postcard Designs

Postcards are one of the most popular marketing tools used by real estate agents because they are inexpensive yet very effective. We’ve revamped several of our postcard series to keep your marketing materials fresh.

Mouthwatering Recipe Postcards

Our recipe postcards are one of our most popular products for Realtors® who like to send a postcard each month to their farm. We have several new sets of easy to follow recipes that are pre-tested and approved by the Reamark team. Our new sets include Stress-Free Cooking, Simply Delicious Recipes, Cook Like a Pro, Get Cookin’, Main Attractions, and Delightful Desserts.

Spot the Difference Postcards

Give your farm something to look forward to by sending our bestselling Spot 6 Differences postcards. We have 36 different designs to delight your future clients.

Motivational & Inspirational Postcards

Break up the monotony of day-to-day life with postcards from our Motivational & Inspirational line. Motivational quotes are paired with beautiful images and scenery that are sure to go up on the fridge for year long viewing.

Neighborhood Marketing Postcards

Show them that you’re the expert in the neighborhood with our Neighborhood Marketing line. These cards come with a variety of messages from home value tips to frequently asked questions. Our team of experienced marketing professionals can help you pick the message that is right for your market.

Just Listed & Just Sold Postcards

Showcase your recent sales or your new listings with our new Just Listed and Just Sold postcard designs. Free customization allows you to use your images and logos with fast, high quality results.

EDDM Postcards

Mail a postcard to every single home on a postal route with Every Door Direct Mail (EDDM) postcards. This is one of the cheapest ways to reach new prospects in your farm. Select from one of our new designs or create a custom design of your own!

Get the most from your real estate marketing plan by using one of our current specials:

School is back in session and the weather is turning colder in many parts of the country. This means one thing to real estate agents: the slow season is right around the corner. Maybe you’re welcoming the much needed rest from a busy summer of buying and selling, but now is the time to get ahead of the competition for 2017. The best defense is a good offense, right? A solid real estate marketing plan will build your lead pipeline for a successful year to come. Here are a few tactics to implement in the coming months.

Thanksgiving Postcards & Greeting Cards to Generate Referrals

Many real estate agents wait until December to send holiday cards, but what better way to show appreciation to your past clients than with a Thanksgiving card? Not only will you be in their mailbox weeks before the other guys, you will catch people before the craziness of the holiday season gets under way. This is your opportunity to say, “Thank you for your business,” AND let clients know that the best way to say, “Thanks for a job well done,” is to refer friends and family.

We have a great selection of Thanksgiving Cards for Realtors® for as low as $0.29 each with free blank envelopes. We also offer envelope imprinting for an additional $0.14 per envelope. Thanksgiving and Fall themed postcards are also available. Order now before shipping costs go up on November 7th.

Home Tips Calendars To Prepare Your Sellers

It’s hard to believe that the new year is right around the corner. Our vast selection of 2017 calendars are a great way to make an impression with your farm that will last all year. Our Home Tips Tear-off Calendars can be particularly useful for those considering selling their homes in the coming year. Each month contains a new set of tips for home exteriors, doors and windows, hiring a home contractor, organizing the garage and more. Help potential clients get ready to sell their home for top dollar and set yourself up as the local real estate expert.

Right now you can save 20% on our three different styles of Home Tips Tear-off Calendar Magnets that include free envelopes. Personalize these great gifts with your picture and contact information and stay on the fridge all year.

Neighborhood Marketing Postcards That Offer Value

Another way to build your leads is to offer value to your farm before they know they need it. With our selection of Neighborhood postcards, you can send updates about home prices in the area, offer a no-commitment consultation, or answer frequently asked questions. By becoming an invaluable resource ahead of time, you can build trust and expertise to ensure your phone rings come spring time.

Get great value on your real estate marketing postcards by taking advantage of our buy 5 designs, get one free special. Our team of experienced real estate marketers are available to help you design a marketing plan that works best for you. Order online or call us at 800-932-2957.

If you are on a tight budget and want to get the biggest bang for your marketing buck, now is the time to consider a proven strategy: 2017 real estate marketing calendars from ReaMark.

Real estate marketing calendars have been building real estate businesses for agents and brokers throughout the country for decades. Clients expect them and prospects appreciate them. When you get your real estate marketing calendars into homes early, they are likely to provide months and months of exposure and name recognition. They are front and center on refrigerators, bulletin boards, desks and office spaces.

Our ReaMark real estate calendars are available in wide variety of choices to suit your budget and to build your brand. Our high-quality real estate calendars are available in a choice of ten different styles. Choose from our full-year real estate magnetic calendars, our magnetic tear-off calendars, our jumbo postcard calendars, wall calendars, house shape magnets, sports schedule calendars and more. We offer peel-n-stick stock calendars, magna-peel calendars, school calendars and more. Our team can help customize your calendar to fit your image and brand.

We understand that many of our customers are small, independent agents and brokers who need to maximize their impact. We have repeatedly seen how even the smallest of agencies have built their prospects, listings and sales through annual promotional real state calendars. One of the most effective ways to get results is to order early. That means now is the time to order for 2017.

View our options and order today. If you need assistance, we are pleased that we have real people available to help you. We even offer free customization services to best target your message. Now is the time to make 2017 a remarkable year with ReaMark Calendars. We look forward to helping you grow your business.

Everybody is in search of the tips and tricks that will make their real estate marketing more effective. At ReaMark, we’ve spent the last 16 years working with over 35,000 real estate professionals. They have tried our products and made suggestions. We continue to create products and designs annually to make strategies more and more efficient.

Through the years, we’ve learned that are three basic marketing tricks that you should be using.

1. Be Consistent. There is a basic principle of branding that suggests that consumers need to see your name at least seven times before it makes an impact. This easily explains why some agents who “try something” once or twice and don’t see immediate results will continue to struggle. Now, that doesn’t necessarily mean you need to purchase seven different products or marketing pieces. It does mean that marketing pieces like realtor notepads that keep your name visible to a prospect have added value. Build your brand, build your name recognition.
2. Add Value. Many real estate professionals send generic messages to prospects that really don’t add value. Instead, show them a house in the neighborhood that recently sold, include an upcoming sports schedule or add a community calendar in your newsletter. Add value and your prospects will notice.
3. Include a Call to Action. The most well written message can fall flat if it is not followed up with a call to action. That call to action may include “call us for a free home evaluation”, “learn more about programs for first time home buyers” or dozens of other ideas. ReaMark offers a wide choice of postcards that convey the message you want to get across. Make sure you ask prospects to do something, otherwise they won’t!

There is a lot of noise out there about marketing in real estate today. It is our experience that consistency, adding value, and creating a compelling call to action will provide the results you desire. If you would like the help of professionals with experience in marketing in the real estate industry, contact the team at ReaMark. We look forward to assisting you.

If you have yet to discover the efficiency and value of Every Door Direct Marketing (EDDM) now is the time to contact ReaMark. EDDM allows you to reach every single home in a target community without the hassles or waste. This is especially valuable when you are farming specific areas. When you employ EDDM tactics with real estate marketing flyers or postcards or even real estate promotional products, get ready to see the results!

Highlight recently sold properties in the area. Remind residents why now is a great to time consider selling. Tell them about your free home assessment service. Give them a reason to contact you and watch your farm grow and grow!

ReaMark is pleased to offer you our complete turnkey, full-service EDDM service for as little as .40 cents each. You don’t have to worry about bundling, strapping, or even waiting at the post office. There’s no permit necessary. We offer FREE design, FREE proofs and you don’t pay until you approve the proofs! EDDM is now as easy as identifying your target neighborhood, deciding on the piece you would like to have delivered, and working with our customer service specialists to design a winning marketing campaign. Then it’s a matter of continuing to nurture that farm until it bears the fruit of new prospects, listings and sales!

ReaMark is unique in that we specialize in real estate marketing and real estate promotional products. We offer a wide-range of attention-getting real estate marketing flyers, calendars, household tips, time-change reminders and more. You can trust ReaMark with over 16 years of experience servicing more than 35,000 real estate professionals. We’ve worked with these professionals through the years in tracking results and refining designs and strategies. Our products and services are proven effective in situation after situation.

If you would like to know more about EDDM or any one of our thousands of other marketing ideas and products, contact us. Request our catalog or review our thousands of products online. Remember, should you have any questions, we have real people here to help. We look forward to helping you grow your business!