Real Estate Marketing Blog

Few things can impact your realtor marketing more than sending out the right real estate direct mail pieces during the last few months of the year. This is the time when you determine what your bottom line will be and set your business up for success in the coming new year. Recipe postcards and calendars are always popular and tend to stick around longer than other real estate direct mail strategies.

People always appreciate a good meal, even if they have to cook it themselves. You can make life a little easier on prospects during the busy holiday season by providing recipe ideas on postcards with beautiful graphics. You have several options to promote yourself on one or both sides of the postcards. More importantly, recipe postcards often stick around throughout the holidays and beyond. Some people may pass them on to a friend who requires real estate services!

Postcards that Offer Yummy Holiday Recipes

ReaMark’s postcards typically provide a simple recipe that can help your clients put together a holiday staple. Our holiday recipe postcards include a mouthwatering honey-glazed ham postcard. Alternatively, some clients might enjoy the beef Wellington recipe postcard.

We also offer several holiday recipe postcards with instructions on how to make delectable seasonal desserts such as the following:

• Cheesecake cookie cups
• Cranberry spiced cheesecake
• Apple cranberry crumble

Holiday get-togethers almost always include some kind of meal. So, help your prospective clients stretch their repertoire of recipes for satisfying holiday fare. At the same time, you can increase your brand awareness through repetition with multiple recipe postcards during the holiday season.

Magnetic Tear-Off Calendars for Recipes

Choose from various designs of magnetic tear-off calendars with holiday recipes. When your client flips the month, they’ll see a recipe on the opposite side. Homeowners can use them to keep dinner interesting throughout the holidays and beyond. Additionally, this is a great boost for your realtor marketing as your contact information remains visible throughout the year.

Contact Us Today for Assistance

If you would like more ideas on how to amp up your real estate direct marketing throughout the holiday season, we can help. From newsletters to greeting cards, we can help you achieve multiple touchpoints without annoying your future customers.

Contact ReaMark today for assistance finding popular recipe postcards and calendars your clients may like. We can also help you strategize your realtor marketing for the upcoming year!

Variety is the spice of life  ̶  and your real estate direct mail marketing campaign! Many real estate professionals start off their direct mail campaigns with beautiful full-color postcards with their contact information and recipes, home maintenance tips, and more.

Postcards are a fantastic way to break the ice and repetition is key when it comes to grabbing the attention of your prospective clients. However, to keep your name at the top of their minds when they finally decide to buy or sell real estate, it’s important to change up your routine.

At ReaMark, we offer a variety of ways to draw the interest of your future clients!

Custom Memo Boards

Magnetic custom memo boards are easy to display at work or school. This makes them an effective form of real estate marketing. Your current and future clients can use them for to-do lists and reminders. Every time they look at their custom business card or school memo board, they will see your contact information — and so will anyone passing by!

Sports Schedules

Make it easy for baseball, football, and NASCAR fans to keep up with the most exciting games and races of the year! Sports schedules are an effective way to connect with your target audience. Put this fun real estate direct marketing method to work for you!

Greeting Cards

You don’t have to wait till the holidays to give greeting cards to your loyal customers. Whether you want to connect with your entire demographic or pinpoint a carefully curated mailing list, greeting cards are a great way to add variety to your Realtor marketing campaign.

Send out happy first-year anniversary messages to customers you have helped buy a new home. Greet prospective clients on holidays and welcome new arrivals to the neighborhood with a personalized greeting card.

Newsletters

What’s up? Newsletters provide a unique way to update your clients on your latest just sold and listed properties. This could generate referrals and serve as reinforcement of your reputation. To take full advantage of this real estate marketing technique, find out what your clients are interested in and address that in your newsletter.

What goals do they want to reach and what problems do they need to solve? The more useful recipients find your newspaper content, the more likely they are to read it and pass it along to friends and neighbors.

Calendars

Magnetic school calendars, tear-off calendars suitable for an office environment, and stapled wall calendars to adorn home office and kitchen walls all make great gifts for prospective and current clients. Do you need help determining which calendar would make the most effective real estate direct marketing piece for you? Reach out to the experts at Reamark for advice and help to brainstorm what would work best for your farm area.

Contact us today for assistance in planning out a comprehensive Realtor marketing campaign. We can help you choose postcards, calendars, newsletters, gifts, and more that will resonate with your target market.

Every top-producing Realtor will have their own proven methods of lead generation, conversion, and sales. Do you know what they all have in common?

Savvy professionals use Realtor marketing such as Direct Mail to promote their skills and attract new clients.

If you’ve heard that direct mail is dead, here are just a few stats to show that’s it’s not only alive but an effective way to connect with clients:

• 82% of millennials trust printed messages more than digital ones.
• 92% of Y generation shoppers would rather read printed than digital ads.
• Households receive up to 157 unsolicited emails every day. Compare that to two direct mail pieces per day and the possibilities become clear.

What’s the Preferred Direct Mail for Real Estate Marketing?

Postcards are the most effective method of direct mail real estate marketing!

When you use postcards in your direct mail campaigns, you put the information you want the user to know directly in their hands. It’s nearly impossible for prospective customers to handle the postcard without at least catching your contact information and headlines. So, if you’ve recently listed or sold homes in the area, they are likely to know about it even if they immediately throw the postcards away.

That’s another thing to consider. Full-color jumbo postcards are likely to remain in the home for at least a few days. That gives prospective buyers and sellers plenty of time to read your recipes, home maintenance tips, and contact information!

Follow up your postcard campaigns with real estate calendars, magnets, or real estate newsletters to solidify the connection with multiple touchpoints.

How Long Does It Take to Work?

There is one goal and one goal only when it comes to direct mail marketing—or any other marketing for that matter! That’s securing leads to buy or sell houses. However, it doesn’t happen overnight. It can take up to 6 to 8 months to see results in a particular farm area. Don’t become discouraged. It’s like dominoes. Once you make one buyer or seller happy, you begin to grow your reputation and can use the bragging rights on your next batch of just listed/just sold postcards!

People learn about anything through repetition. Therefore, the more you can get your name and face in front of people, the more likely they are to think of you when they need real estate assistance.

Research shows that direct mail is more effective than other forms of marketing put together. If you need help coming up with a direct mail strategy for your Realtor marketing, feel free to reach out to one of our friendly team members for help.

Target Your Audience

Cultivating a personal list of past and future clients is the most effective way to build an effective direct mail list. However, you can also use tools such as the USPS Every Day Direct Mail service. EDDM allows you to target all the addresses within a certain zip code or postal route with your direct mail pieces.

If you have the time and energy, you can even go door to door with door hangers containing success stories, tips, or other information of use to prospective clients. Always make sure that your contact information appears on the front and back of your messaging. You want maximum exposure, so anything that gets your name in front of prospects improves your chances for future sales and listings.

Don’t miss our Realtor marketing tips for detailed strategies on running a successful direct mail campaign. We also invite you to review our customer testimonials to find out how ReaMark direct mail products have improved sales for other real estate professionals.

Contact us today to get started with your real estate marketing strategy!

Whether you are new to realtor marketing or just farming a new neighborhood, real estate direct mail is a powerful way to reach prospective clients. If you haven’t had time to build your own database of customers, you may wonder where to start.

Two of the main sources for lead generation include the USPS Every Door Direct Mail (EDDM) service or buying a mailing list from a reputable mail list company. Consider the following pros and cons for each of these options.

EDDM Real Estate Marketing

When you use Every Door Direct Mail, you can skip the hassle and the expense of buying a mailing list. The mailer goes to every address in a specified route or zip code. Unfortunately, you cannot provide instructions to exclude businesses and other non-residential addresses. However, the US Post Office does deliver your postcards, newsletters, and other realtors direct mail marketing pieces to every home. This is a great way to save money when you want to saturate a neighborhood.

EDDM Benefits

• Save money.
• Include oversized postcards and flyers.
• Target an entire zip code or just a postal route.
• Pay one discounted flat rate.
• Create a campaign online in less than 10 minutes.
• Save a trip to the post office.

This is ideal for brokers and agents targeting geocentric audiences. Limitations include the inability to personalize the mail. EDDM delivers these pieces to “Local Postal Customer.” You cannot refine your list, so your greeting cards, recipe cards, and other real estate direct mail pieces hit every mailbox. Envelope mail is not an option for the service.

Mailing Lists for Real Estate Direct Mail

For in-house database or purchased mailing lists, sending your home maintenance tips and Just sold/Just listed postcards direct mail let you personalize your content. When you want to engage in a highly targeted realtor marketing campaign, this is the best option.

Mailing List Benefits

• Allows you to target who will receive the direct mail.
• Mail letters, flyers, and other mail requiring an envelope.
• Outsource delivery service to your in-house database or purchased list of prospects.
• Enables you to target very specific demographics.
• Potentially provides a higher response rate because of its targeted nature.

Although mailing lists have many advantages over EDDM, they do not guarantee you a higher rate of return. Customized real estate marketing also tends to cost more than EDDM. Keep in mind that some people don’t like to see their personalized information on unsolicited marketing pieces.

Which One Should You Choose?

That depends on what you want to accomplish. With EDDM, you can get your name out quickly and reach every resident in the zip code. If you already have a curated database of prospects or have purchased a mailing list, direct mail is the way to go, even though it costs more without the EDDM discount.

ReaMark can help you choose the right postcards, newsletters, calendars and other real estates direct mail marketing pieces. We can also mail them out to your potential clients as a value-added service. Contact us today for more realtor market tips and strategies or to order postcards, newsletters, and other real estate direct mail pieces.

At the end of the year, smart Realtors concentrate on real estate direct mail marketing campaigns. End the current year on a high note and start building leads for next year with customized greeting cards and other Realtor marketing tools.

Many people have stopped sending holiday cards, but everyone loves to get warm messages in the mail. Capitalize on this marketing opportunity to thank customers for their support, ask for referrals, and send a small gift in the form of a recipe calendar.  

Thank You Cards: Reach Out Before the Competition

Beat the holiday rush on greeting cards by sending thank you notes for completed closings year-round. Add an extra Thank You card in October or early November to let past and present clients know you appreciate their business. Since you can customize your cards, you can include your contact information and ask for referrals or remind them that it’s still a great time to buy or sell.

Example: Real Estate Closing Thank You Letter For Buyers

Dear [customer name],

It was so much fun helping you find a home that meets your family’s needs! I wish you and your family a happy holiday season and hope you can add many joyful future memories here.

Reach out if you have any questions or future real estate needs. I look forward to staying in touch and would love to work with your family or friends to help them achieve the same happiness that comes with homeownership.

Congratulations and Happy Holidays!

When you order early, you can get your cards out before everyone else is filling up your customers’ mailboxes.

Follow Up With Magnetic Recipe Calendars

Calendars are useful tools that add a bit of color as well as a reminder of the day of the month. Our recipe calendars provide a beautiful picture of the finished meal as well as a recipe that clients can tear off and share or file away for future use. Every time your client or perspective client checks the date, they’ll see your smiling face and contact information. Keep your name top of mind with rectangular or house-shaped recipe magnet tear-off calendars. We also throw in free envelopes to protect the top recipes and give your gift a more professional look.

Magnetic calendars help you engage with your clients daily and they are a cost-effective way to maintain exposure all year. Clients particularly love recipe calendars because of their utility. Everyone is always looking for new ideas to switch up the dinner routine, especially during the busy holiday shopping season.

Customize your magnetic recipe calendars with your contact information, picture, and other crucial information. That way, when your client is ready to buy or sell, they’ll have a realtor at their fingertips. It’s a highly effective real estate marketing tool!

Send an “I Love Referrals” Postcard in January

Start building leads early next year with custom postcards requesting referrals from satisfied clients. Let your customers play the hero by connecting friends and family with an experienced real estate agent who’s already helped them.

You can follow this up with humble but assertive self-promotional postcards listing your recent sales and closings.

Contact ReaMark today for more ideas on how to build a strong real estate direct mail campaign for the end of the year!

As you know, real estate marketing in the fourth quarter can help you meet or exceed your sales goal for the year. Luckily, it’s still a sellers’ market — if you can just get homeowners over their uncertainty about listing their homes! Keep your name top of mind with tasty real estate direct mail marketing.

ReaMark’s recipe postcards are easy to read — especially when you use jumbo sizes. They are also easy to follow and easy to pass on to family and friends. Increase your listings, buyer contacts, and referrals with our wide selection of recipe cards. Here are six choices, including recipes we’ve tried and served to our own families, to get your customers’ taste buds singing!

Six Highly Effective Recipe Postcards for Q4 Realtor Marketing

• Looking for October recipe ideas for your end-of-year marketing blitz? Try this apple-cranberry crumble recipe postcard. Apples are fresh, crisp and sweet during the autumn harvest. So, remind your clients and prospects that the real estate market has never been sweeter with this yummy recipe card. 
• Cranberry spiced cheesecake makes a welcome addition to your Thanksgiving meal. This delectable recipe is easy to customize to the tastes of individual homeowners or prospective homeowners. This real estate direct mail piece is sure to stay on the refrigerator door and make its way into the recipe files of many clients. So, make your messaging count!
• Unforgettable holiday glazed ham will have guests asking for the recipe. There’s no finer compliment than having your name come up in a dinner conversation. So, set tongues wagging with this delicious glazed ham recipe postcard that also makes a great centerpiece for Sunday dinners all year long.

December Blitz (It’s a great idea to order ahead and start early!)

As December approaches, so does your opportunity to nail your target sales and get a fresh batch of leads to start the new year strong. Amp up your real estate direct mail marketing game with delicious entrees and desserts such as:

• Make restaurant-quality Beef Wellington achievable with a simplified recipe postcard that cuts corners on prep time but not on taste. Perhaps your accompanying sales pitch will leave your clients’ mouths watering for fast sales before the holidays hit.
• Roll into the final weeks of the year by pumping up your farming list with this chocolate cake roll recipe postcard. It’s easy to get young professionals and new parents to think about expanding their living space with a new home by giving them a recipe they can use to create their own family traditions.
• For your final postcards of the year, choose a unique recipe that best reflects your demographic. Need some more help choosing recipe postcards? Contact our marketing team for input on popular recipes that have worked in other regions, but that hasn’t been plastered over your neighborhoods yet.

You can save time and money by ordering a batch of six postcards today. To make the deal even tastier, we have a buy five, get one free promotion running throughout the end of the year. Time is of the essence as some recipe postcards sell out quickly.

Contact ReaMark today with all your end-of-year real estate marketing needs!

Fall is just around the corner. Soon, the crisp autumn air will mark the start of a new season and students will settle into the school year. Some homeowners and prospective buyers now have more time to devote to their real estate goals. So, now is the ideal time to send out calendars for the new school year or 2022. Remember that some lead time is required to place your order, making this the ideal time to select your style and message.

Calendars Make Effective Real Estate Direct Marketing Pieces

Would you like to end the year with higher sales? Then, it’s crucial to get ahead of your real estate calendar marketing. Learn about the different styles available and choose the ones that best meet the needs of your business. Here’s what one realtor had to say about ReaMark calendars:

“I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.- “Phyllis Vollrath, Vollrath Realty – Brandon, Florida

Types of ReaMark Calendars to Choose From

Magnetic calendars stick to refrigerators, filing cabinets, and metal desk frames. They provide a useful tool for your clients and keep your contact information handy year-round. You can select house-shaped, rectangular, or custom designs in a variety of styles. Tear-off magnetic calendars come with recipes, tips, or scenic views. Also, home and business owners are likely to glance at calendar realtor marketing often, keeping you top of mind when they decide to buy or sell in your farm area.

Save on shipping with jumbo postcards with a magnetic strip or go traditional with stapled wall calendars featuring recipes or seasonal pictures. Themes include black history and patriotic styles as well as health tips, motivational themes, and scenes from across America. Need help selecting fun styles for your real estate marketing? Our staff is happy to lend a few pointers based on our extensive industry experience.

Choose from school calendars to help busy parents stay organized. Alternatively, you can send out sports schedules for basketball, football, and other local sports franchises. Die-hard fans will never miss a game and these marketing calendars help them associate your service with teams they love.

Whatever style you choose, calendars are an effective form of real estate direct mail marketing.

Calendar Realtor Marketing Benefits and Tips

Now is the time to order. Here are just a few benefits and tips to keep in mind for your calendar realtor marketing plans:

• Beat the end-of-year rush and avoid delays in getting your message out.
• Help busy parents keep track of school service days and holidays.
• Include your contact information and website to make it easy for clients to reach you.
• Give prospective clients a useful gift that creates goodwill.
• Use calendars to highlight your services or help homeowners get their property ready for sale.

Sending more than one calendar type and style gives prospects an easy way to share your information with family and friends. They can also keep one at the office and one at home, resulting in additional exposure for you!

Contact ReaMark today for more information on calendar realtor marketing ideas. We would be happy to suggest ways to combine calendars with other real estates direct mail marketing such as postcards and holiday newsletters to keep your name in front of clients. Get your order in now to help increase your sales for the year!

First-time home buyers often begin searching in the fall, after the kids are back in school and competition is less fierce. According to Trulia, starter home listings increase up to 7% in the fall. Of course, modest homes at modest prices are a rarity in the hot seller’s season we have going. To attract both buyers and sellers, amp up your fall real estate marketing by meeting your clients where they already hang out.

Here are three realtor marketing strategies to build your brand and increase your customer base.

1. Fall Community Events

Community events, such as school football games and block parties, and charitable events, such as 5Ks, all present ample opportunities to get the word out about your services. Volunteer in a booth at the harvest festival, hand out school or sports calendars with your marketing information on them, and network with area homeowners.

Remember to collect names, addresses, and email addresses so that you can add prospects to your realtor’s direct mail marketing database. You can even sponsor events that benefit local groups by providing T-shirts or purchasing advertising space on local sports fields. Supporting the local community earns you automatic bonus points with parents and neighbors, and it’s a fun way to connect with potential buyers and sellers in the area.

2. Stay Helpful Online

Although spring and summer are the monster seasons for buying and selling homes, it’s not too late to get additional listings and buyers to close out the year strongly. Use your online resources for free marketing by sharing insights and blogs with your clients and prospects. You can stay helpful online by adding insight for fall buyers such as those seeking starter homes.

Additionally, you can use direct mail to boost your real estate agent marketing. Check out our spooktacular Halloween postcards and awesome autumn themes. Don’t forget to add your website and email address to make it easy for customers to contact you any way they wish.

Do you have leads that have gone cold? Follow up with jumbo postcards with fall recipes and home maintenance tips.

3. Take Advantage of Lower Competition

As volume slows down, other agents tend to dial back their realtor marketing efforts. However, it’s a great time to take advantage of the lower competition. Send an email or direct mail newsletters reminding clients that the market is still going strong. You could also educate buyers and sellers with informative postcards on recent sales information for their neighborhood.

Contact ReaMark today to finalize your fall real estate direct mail marketing order. Need more ideas for your fall marketing campaigns, we’re happy to help you choose direct marketing materials that your prospects find helpful and memorable.

Your successful sales are the most powerful marketing tool you have. Are you incorporating them into your real estate direct mail marketing? As an entrepreneurial business person knows, the art of follow-up results in references and leads that can expand your customer base.

As a realtor, you know that you have to create your own opportunities by investing in impactful advertising and marketing. Staying in touch with your clients can result in repeat business, as well as new business. Additionally, when done correctly, it delights rather than annoys your clients. Use ReaMark postcards to showcase your expertise and gain your customers’ trust and confidence.

Postcards that Keep You Front of Mind With Clients and Prospects

Everyone likes to feel appreciated. So, your first contact with a client after helping them sell or find a home should be Heartfelt Thank You & Congratulations Cards. When clients do refer customers to you, you can stay in touch and express your gratitude with a Thank you for your referral card.

Customize your message or go with our messaging suggestion for each design you choose. Here’s a sample of a great referral thank you message:

“Client referrals are the foundation of my business, and I want you to know how much I appreciate your loyalty. Thank you for your trust and confidence in my services.”

We are happy to help you formulate your own message customized for your personal brand.

Just sold in your area postcards give you the option of including between one and 10 photos of homes you have sold in the neighborhood. This shows your expertise in the real estate market in their backyard and helps you localize your real estate direct mail marketing. ReaMark also offers full-service Every Door Direct Mail (EDDM) to help you reach every home in the zip code.

Sending home tips postcards to recent buyers allows you to stay in touch with past and future clients while providing valuable information. Plus, the better your clients maintain their property, the easier it will be for you to sell it for them down the road. These cards include the following themes and more:

• Staging tips
• Curb appeal ideas
• Landscaping
• Gardening
• Seasonal maintenance

If you want to become a part of your client’s life story, be there for the important events. You can do this unobtrusively by sending Happy Home anniversary postcards and holiday greeting cards also available through our real estate marketing products.

Use Your Success Stories

Use your success stories in your real estate marketing to add authenticity and attract new buyers and sellers who’d want to work with a seasoned pro. When you want someone to trust you, offering proof of your success could give you the opportunity to find them a new home or sell their existing one (or both!)

Also, postcards give your clients an opportunity to provide your information to a friend or a family member looking for a realtor. Your realtor marketing makes it easy for your happy customers to become brand ambassadors for your services.

Here’s the Deal

Buy 5 designs and get the next one free or buy 10 designs and get three free! Contact ReaMark today for your real estate direct mail marketing needs.

It’s easy for potential buyers and sellers to become distracted over the summer holidays. That’s why it’s important to help get them back on track with effective real estate marketing such as postcard campaigns.

Like many other marketing efforts, repetition is the key to improving your conversion rate. In fact, Realtor marketing through direct mail becomes incredibly effective after the fourth or fifth touch. So, keep the channels of communication open and target specific geographic locations with ReaMark postcards.

6 Types of Real Estate Marketing Postcards  

After you’ve sent out July 4th cards, you still have plenty of other options for your summer real estate marketing campaigns. To get the creative juices flowing, here are some recommendations from the marketing pros at ReaMark:

1. Get Listings Cards: Neighborhood marketing cards can nudge sellers into getting their homes ready for sale. You can also use these cards to publish recent sales in the area. Reminding them that this is a sellers’ market can help you get more listings.
2. Just Sold Cards: Choose from predesigned stock postcards for fast turnaround or customized designs that allow you to add up to 10 photos showcasing your most recent sales.
3. BBQ Recipe Cards: From BBQ pork sliders to BBQ chicken pizza, we have dozens of recipe cards that your prospective clients will collect and use.
4. Buy/Sell To-do lists: Reminding homeowners or buyers what to do to reach their real estate goals can motivate them to commit to the process, with your help.
5. Fall Home Checklist: Nobody likes to think about the end of summer. However, you can motivate your clients with a fall home checklist that’s likely to remain on the fridge for the next couple of months. (It may even get passed on to neighbors and friends who are also homeowners or prospective buyers!)
6. Fall Time Change Postcards: This important customer service reminder may have longevity on an office bulletin board or desktop.
   
   BONUS:
7. Calculate Home Value: Setting the right price can help homeowners get a great price for their property without waiting weeks or months for a sale. Use the message on the back of the card to showcase your experience and skill in this area. This is one of the most effective real estate direct mail marketing strategies because it actually relates to what you can do for them.

What Makes a Great Real Estate Marketing Postcard?

Real estate postcards should add value and areas that interest potential buyers and sellers. Most importantly, your message should include a clear call to action to motivate prospective clients to begin the buying or selling process with you.

Why Choose ReaMark?

If you require assistance with your real estate direct mail marketing, ReaMark professionals have your back. We can provide full EDDM service to help you cover lucrative neighborhoods in your farm areas. In addition, here’s a deal (we hope) you can’t resist to wrap up your midsummer marketing campaign.

WHEN YOU BUY FIVE DESIGNS YOU GET THE SIXTH ONE FREE

Contact us today for pointers on how to kick off your realtor marketing campaign.