Real Estate Marketing Blog

It’s easy for potential buyers and sellers to become distracted over the summer holidays. That’s why it’s important to help get them back on track with effective real estate marketing such as postcard campaigns.

Like many other marketing efforts, repetition is the key to improving your conversion rate. In fact, Realtor marketing through direct mail becomes incredibly effective after the fourth or fifth touch. So, keep the channels of communication open and target specific geographic locations with ReaMark postcards.

6 Types of Real Estate Marketing Postcards  

After you’ve sent out July 4th cards, you still have plenty of other options for your summer real estate marketing campaigns. To get the creative juices flowing, here are some recommendations from the marketing pros at ReaMark:

1. Get Listings Cards: Neighborhood marketing cards can nudge sellers into getting their homes ready for sale. You can also use these cards to publish recent sales in the area. Reminding them that this is a sellers’ market can help you get more listings.
2. Just Sold Cards: Choose from predesigned stock postcards for fast turnaround or customized designs that allow you to add up to 10 photos showcasing your most recent sales.
3. BBQ Recipe Cards: From BBQ pork sliders to BBQ chicken pizza, we have dozens of recipe cards that your prospective clients will collect and use.
4. Buy/Sell To-do lists: Reminding homeowners or buyers what to do to reach their real estate goals can motivate them to commit to the process, with your help.
5. Fall Home Checklist: Nobody likes to think about the end of summer. However, you can motivate your clients with a fall home checklist that’s likely to remain on the fridge for the next couple of months. (It may even get passed on to neighbors and friends who are also homeowners or prospective buyers!)
6. Fall Time Change Postcards: This important customer service reminder may have longevity on an office bulletin board or desktop.
   
   BONUS:
7. Calculate Home Value: Setting the right price can help homeowners get a great price for their property without waiting weeks or months for a sale. Use the message on the back of the card to showcase your experience and skill in this area. This is one of the most effective real estate direct mail marketing strategies because it actually relates to what you can do for them.

What Makes a Great Real Estate Marketing Postcard?

Real estate postcards should add value and areas that interest potential buyers and sellers. Most importantly, your message should include a clear call to action to motivate prospective clients to begin the buying or selling process with you.

Why Choose ReaMark?

If you require assistance with your real estate direct mail marketing, ReaMark professionals have your back. We can provide full EDDM service to help you cover lucrative neighborhoods in your farm areas. In addition, here’s a deal (we hope) you can’t resist to wrap up your midsummer marketing campaign.

WHEN YOU BUY FIVE DESIGNS YOU GET THE SIXTH ONE FREE

Contact us today for pointers on how to kick off your realtor marketing campaign.

Now that you have gotten set up for success in the third quarter, it’s time to close the year with irresistible real estate direct mail marketing pieces customers will post on the fridge and hand off to home-owning friends. Here’s a comprehensive marketing plan to keep your inbox full and the phone ringing with prospective home buyers and sellers.

A Q4 Real Estate Marketing Plan as Easy as 1-2-3 (& More)!

Browse through our selection of holiday cards and place your orders early to meet the end-of-year marketing rush. Here are some tips to touch base with prospective buyers and sellers and thank your recurring clients:

• Show gratitude with Thanksgiving Cards that feature turkey day recipes, autumn themes and expressions of thanksgiving to your loyal clients.
• Check out discount greeting cards to reinforce your Thanksgiving realtor marketing campaign and save money.
• Tie into multi-channel marketing campaigns. You can use the customizable message to link to your social media or blog posts highlighting your involvement in the community. Toy Drives, Christmas events at retirement homes, and local sports sponsorships make great material for this content.
• Get creative juices flowing with Thanksgiving Holiday Recipe Postcards. From pumpkin layer cream pie to turkey tips, your postcards can help holiday hosts score big. The bigger the recipes go over, the larger you can count on free marketing as your clients share the postcards or post them on social media — encourage posters to share and include your contact information!
• It seems like the Christmas holiday rolls up faster every year. You can help clients get ready with holiday safety tips and more Christmas recipe postcards (We love the apple cranberry crumble!)
• Don’t forget to tout your talents with year in review postcards or newletters that make an effective real estate marketing tool. Highlight your biggest successes so prospective customers see what you can do for them.

Set Clients and Your Business Up for Success With Promotional Calendars (Order Early and Avoid the Rush)

Calendars are an essential part of your Q4 realtor marketing campaign. We suggest ordering ahead in September to ensure that your calendars reach clients in time for the holidays. (They also make great gifts!)

• Sports Schedules
• Real Estate Magnetic Calendars
• Magnetic Tear-Off Calendar
• Jumbo Postcard Calendars with Magnetic Strip

There are a variety of calendars available to suit your real estate marketing needs throughout the coming year!

I get most of my business from your recipe calendars and postcards.

“Your Customer Service has been Fantastic! I read testimonials from other companies and I think… “oh yeah, like those are real.” Well I felt that I should supply you with a 100% heartfelt testimonial that I hope you will use. I have been a loyal customer since 2010 and I can truly say that I get most of my business from sending your Recipe Magnetic Tear-Off Calendars in October and then staying in touch by complimenting them with regular mailings of ReaMark Recipe Postcards. My business is built on referrals and my clients perceive my cards and calendars as free gifts.”

-Phyllis Vollrath
Vollrath Realty – Brandon, Florida

Customers like Phyllis understand the value of having a comprehensive marketing plan for Q4. It sets the pace for the coming year and helps you bring in additional leads for a strong year-end performance.

Contact ReaMark with any questions you have regarding Q4 postcards, newsletters, and calendars, and we’ll be happy to share tips for a successful real estate direct mail marketing campaign.

Our essential Q3 real estate marketing plan includes real estate direct mail marketing pieces that effectively highlight your services and knowledge. With interest rates slipping below 3% and new home sales topping 500,000 per month, the NAR is predicting the continuation of a hot seller’s market. Many sellers are anxious to sell and get into a new home before schools reopen, the weather turns, and the holidays are upon us. Here are some ideas to showcase your talents and services with real estate direct mail marketing.

Just Sold Postcards

Realtor marketing highlights your individual sales and listings, showing clients that you know the market and get results.

Just Listed/Just Sold postcards allow you to get more leads by showing that you have a proven track record. In this hot market, competition is fierce and anything you can do to show off your skills will draw in more prospective clients.

Market Update Postcards

Real estate marketing requires a variety of elements. For example, real estate professionals must prove their knowledge of the local market in order to gain the confidence of potential sellers.

Show your knowledge of the market and give homeowners the courage needed to finally list their property. Market Update postcards list recent sales in the area for a hyperlocal promotion tool resulting in warm leads.

School Memo Boards

For many school districts, 2021-22 marks the return to the classroom for students learning at home throughout the pandemic. Parents and students have to get used to school routines all over again. Help your clients get organized with School Memo Boards that stay on the fridge all year round. With your contact information front and center, you’ll be the first one to call when they’re ready to sell their home or refer you to a friend.

Let us turn you into a satisfied customer, like Amy Bremer…

Every listing I received this last year came from your Postcards!

“Your Customer Service has been Fantastic! I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings. Anytime I had a question or an issue your service was quick and friendly and you were able to work with me through several situations to make it work for both of us, plus you catch my mistakes even before I do! It’s been great working with you, and I plan to continue for many years to come!”

Amy Bremer
Windermere Real Estate

Your essential Q3 real estate marketing plan should include fresh ideas and tips and tricks for clients considering buying or selling a home in your area. If you need assistance getting starting, contact the friendly marketing experts at ReaMark. We love to help our customers save money. For example, when you order five postcard designs, we’ll give you a sixth one free.

While you’re putting together your Q3 realtor marketing plan, get started on your Q4 plan ahead of the competition.

The 4^th of July provides prime real estate direct mail opportunities. It’s one of the most popular holidays and many prospective buyers and sellers love the patriotic themes that surround this historic holiday. We recommend sending seasonal newsletters and postcards to kick your summer marketing into overdrive. Best of all, ReaMark already has impressive options for you to choose from, giving you plenty of time to enjoy the holiday!

Don’t Forget Your Seasonal Newsletter!

Newsletters sent out around major holidays get more attention, especially if you include seasonal themes. ReaMark has 29 newsletters with timeless topics including recipes, home improvement tips and real estate related content. Our newsletter designs include opportunities to customize your content — so you can include local 4th of July articles.

What should you include in your 4th of July newsletter? Here are some tips on stories and features that enhance your real estate marketing strategy:

• Tips on hosting a barbeque-themed open house
• Firework safety information
• Your current listings
• Food and beverage recipes for those entertaining at home

We take a lot of the legwork out of designing your newsletter. Our four-page templates include Evergreen content and space for unique red, white and blue content.

You can invite prospective buyers to attend local holiday events to become more familiar with the area. Don’t forget to include your website and social media information so new and existing clients can find you across multiple channels.

Looking for a deal on your real estate direct mail newsletter? Check out our clearance newsletters!

Sponsor an Event in Your Community

If you sponsor local sports teams or belong to groups hosting carnivals and parades, create some goodwill by promoting these events in your newsletter or postcards. This is a great way to promote your interest in the community and honor local veterans or volunteers.

July 4^th Postcard Ideas

Here are some tips for producing effective real estate direct mail marketing around America’s most patriotic holiday:

• Bring on the Stars and Stripes. We have tons of July 4^th postcards featuring Old Glory waving majestically, displayed outside homes and many other styles.
• Promote local Independence Day events and provide a list of area fireworks.
• Include safety tips for fireworks. (What are the local rules?)
• Home decorating tips help homeowners show their patriotism.

Would you like more real estate marketing ideas for July 4^th? Contact ReaMark today to get help organizing your summer real estate direct mail strategy.

Have you ever seen direct mail pieces that lead with, “I have a buyer looking in your neighborhood”? As direct as this message might appear, it does attract the attention of homeowners and could result in more real estate listings in your farm area. It’s a powerful and proven real estate marketing technique.

You can use this tactic to connect buyers to homes they actually like. You can also use it to identify the area or type of home your client wants. This makes it easier for you to send personalized letters to homeowners in a particular area or with the type of house your client is looking for. It’s important to use tax records to get the right name or your target audience will quickly dispose of postcards and door hangers designed to intrigue them into selling their home.

Sample Text for Micro-targeted Door Hangers and Postcards

Here’s a sample excerpt of this type of marketing message:

Dear[first and last name of homeowner],

My name is Rela State, and I’m an agent representing clients looking to move into this area. They want a three-bedroom home with an attached garage and a large yard. While touring the area, my client expressed interest in your home. If you are interested in showing your home for a potential sale, please let me know at your earliest convenience.

You can reach me at 444-4444-4444 or email me at realestate@brokername.com.

Sincerely,

Real State

Licensed Real Estate Agent

You can also use customized postcards and door hangers with information about recent sales in the area, particularly if you have sold similar homes in the neighborhood.

Develop an Effective Message for “I Have a Buyer…” Door Hangers

ReaMark offers a wide selection of customized door hangers that can help you successfully target potential listings. Place the “I have a buyer for your home” message on one side and proof of your skills on the other with the following door hangers:

• Just Sold Top Dollar!
• I Deliver Dreams
• Just sold!

Our 4.5” x 11” door hangers provide plenty of space for graphics and pictures of sold homes. You can also provide real facts to show homeowners what they have to gain. Use “I Have a Buyer…” messaging on one side and list the prices and descriptions of recent sales in the neighborhood on the other. Here are two great door hangers for this purpose:

• Confused About the Real Estate World? Let me be your guide.
• Now’s the Time to Sell

Make “I Have a Buyer…” Postcards Work for You

Our sales team can help you come up with great ideas to use “I Have a Buyer…” messaging to attract homeowners and boost your listings. We recommend double-sided jumbo postcards that draw attention to prospective buyers on one side and showcase your specialization on the other.

Consider the following examples for reverse side messaging:

• Custom Postcards
• Neighborhood Marketing
• FSBO

For product bundling in your next real estate marketing campaign, consider purchasing weather-friendly 9” x 14” plastic bags and stuffing them with postcards, calendars, door hangers and your best marketing materials.

Keep your sales pitch to a minimum and use real data and statistics along with “I Have a Buyer for Your Home” teasers to boost your conversion rate for new listings. Remember that the team of ReaMark is always here to help you generate effective real estate marketing campaigns.

You can target every homeowner in a neighborhood without wasting a moment on building a mailing list. Find out how Every Door Direct Mail (EDDM) works and how the pros at ReaMark can help you automate this real estate marketing service. Work with us to take advantage of this USPS marketing tool and watch your prospects soar.

Every Door Direct Mail Marketing

The U.S. Postal Service offers EDDM to help businesses with local marketing campaigns. This service enables real estate agents to deliver customized postcards to every door along a route. You can save hundreds of hours of research when you want to build your brand. ReaMark agents can help you navigate the USPS EDDM website where you can select zip codes or mail carrier routes. The easy-to-use tool also gives you a total count to help you budget and plan your real estate marketing campaign.

ReaMark Full-Service EDDM

We provide step-by-step instructions on how to select a target zip code or carrier route, choose a personalized design for your postcards and arrange for delivery. If you get stuck or want some help using the USPS EDDM site, we’re happy to walk you through the process.

With our Every Door Direct Marketing service, you can receive the postcards at your home or have us take them to the post office for delivery — for automatic marketing that doesn’t require you to get your hands involved.

When to Use EDDM Real Estate Marketing

EDDM can help you achieve fast, affordable target marketing in neighborhoods or entire zip codes. The local post office typically delivers EDDM postcards within several days of receiving them.

Here are some examples of when to use this dynamic direct mail on marketing tool:

• Introduction postcards
• REALTORS® farming postcards
• Just sold marketing postcard campaigns to celebrate your latest sales
• Postcard marketing that highlights your skills
• Community-Specific Messaging: you can create hyper-local marketing campaigns using EDDM. For example: “Maple Grove home prices rose 15% this year.” That’s information that will grab the attention of local homeowners thinking about selling.
• Large-scale marketing campaigns to grow your client base
• Perfect for targeting high net-worth zip codes

USPS EDDM Size Requirements

You may already know that the USPS has minimum and maximum sizes for EDDM deliveries. Fortunately, ReaMark offers EDDM custom postcards and pre-printed postcards designed to maximize your response while meeting USPS size requirements.

Designing Your Post Cards for Maximum Response Rates

Your EDDM postcards can include a local market report, recipes and home improvement tips to provide valuable information and build a relationship with your clients and prospective clients.

Choose from a plethora of backside layout designs that match your branding goals. We can include quotes, photos, contact details, websites, logos, and many other elements in a clear, eye-catching layout.

Sample backside message: “As your local real estate expert and neighbor, I am more than familiar with the current market conditions, home sales and real estate opportunities. If you or someone you know is thinking of buying or selling, please call me.”

Contact ReaMark for more information on how to get started with your EDDM postcard campaign today!

Do you want to strengthen your real estate marketing strategy to reach more clients and earn their business? When it comes to real estate marketing, agents and brokers have to consider more than their ability to sell a property or find the right home for their clients. Building your brand in this business requires establishing trust and authority and proving your character through positive customer interactions. Often, this requires multiple touchpoints across various marketing channels.

At ReaMark, we pride ourselves on producing great products that prospective buyers and sellers are happy to receive. Postcards, calendars and door hangers are just a few examples of how to provide valuable promotional materials that users refer to again and again.

Let’s take a look at three ways you can interact with your prospective clients:

• Online strategies
• Community outreach
• Direct mail campaigns

Online Strategies

These days, people shop for everything online, including houses. So, it makes sense to invest time and money into developing your real estate website. By writing helpful blogs and promoting them in your social media, you can attract potential clients to your website. This gives them the opportunity to browse your active listing or find out more about your experience and successful transactions.

You can tie your direct mail real estate marketing tools into your online presence. Simply coordinate with the attentive team at ReaMark to display your website on postcards, door hangers and holiday cards you send to your current and prospective clients.

Community Outreach

As a real estate professional, you represent a local business. Like other local businesses, you should look for ways to stay active in the community and interact with potential clients. When you join the Chamber of Commerce, sponsor a sports team, or support a local charity, you prove your loyalty to the community and begin to build a positive reputation.

It doesn’t hurt to keep your promotional items close at hand when you attend community events such as high school football games or fundraisers. If someone happens to mention that they or someone they know needs a real estate agent, you can casually bring up your profession and offer to add them to your mailing list. This “always on” mode is part and parcel of the real estate profession. Just make sure to have your real estate marketing tools on hand when you need them.

Direct Mail Campaigns

Spend the time and money you need to produce high-quality postcards, calendars, newsletters, door hangers and memo boards. Postcards give you countless ways to communicate with your client. In fact, many of our clients send out postcards every month to remind customers of their services.

If you need help varying the message, look over our postcard collections based on themes, tips, recipes, and other categories that can help homeowners stay organized. You can also look for specials designed to save you money.We would love to become part of your marketing team to help you achieve positive responses across multiple channels. When you’re successful, we’re successful, so let’s kick off your next direct mail campaign together. Contact a ReaMark real estate marketing specialist today for tips and tricks we’ve picked up over the years.

At ReaMark, we understand that customer relationships are essential to building your real estate business. When you partner with us, you benefit from the help of a seasoned real estate marketing team that puts customer relationships at the top of our priority list. — but don’t just take our word for it.

“I’ve been using ReaMark for many years for my farming postcards. I’m the postcard king in my office! … I can get a little nitpicky about design and layout sometimes, but their art department and customer service folks are always VERY helpful and accommodating, – Mark Signs of Ruhl & Ruhl Realtors in Coralville, Iowa.

Making the Connection with Customized Postcards

Before you can connect with prospective clients, you have to show them who you are as a real estate professional – and prove what you can do for them. As our customer testimonials show, real estate marketing works when done correctly, and our clients trust our expertise to help them build a strong marketing strategy.

“I’ve been ordering a monthly market update postcard for the past year and have seen wonderful results. Every listing I received this last year came from those mailings … It’s been great working with you, and I plan to continue for many years to come!” – Amy Bremer of Windermere Real Estate.

We know better than anyone that happy customers return to buy more products which increases revenue and benefits everyone involved. Satisfied clients also help to build a better relationship with your target audience. Let us help you get your contact information and message into the hands of clients who need your services.

Customer Loyalty Starts With Top Quality Products

ReaMark postcards, door hangers, calendars and recipe cards are printed on high-quality paper stock with colorfast ink and beautiful images. Your customers will be proud to pass them on to a neighbor or friend looking to buy or sell a home. Even longtime professionals are impressed when they first handle samples of our work.

“I have been in direct sales for 35 years, and I am not easily impressed, but my business partner was right! ReaMark has top-notch quality products and a staff I could almost call family! … I highly recommend ReaMark for great products, prices and a pleasant experience.” – Pam Martello of DeCaro Realty in Cordova, Tennessee.

Great Service and Effective Direct Mail Campaigns Work Hand in Hand

We know that our next sale starts with consistent service and timely delivery on the current order. So, we’ve based our company culture around positive customer experiences. When you follow up your direct mail campaign with responsive service and fast results, your brand reputation will soar too.

“We know your postcards work! We received ten new transactions, both sales and listings, thanks to ReaMark’s postcards. It was our best return on advertising last year. We have had people ask to be put on our mailing list because they like your monthly recipe cards so much.” – Alex Gniazdowski & Harriett Mclean of Century 21 in Ft. Myers, FloridaContact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.

Contact our customer service team to find out how you can reach your prospective customers with effective direct mail pieces from ReaMark.

Direct mail gives you a great way to connect with customers and prospective clients. Follow the tips below to get and keep the attention of your target audience. By sending various marketing materials frequently, you can stay in touch with your clients without overwhelming them.

Do you want to improve your direct mail conversion rate? Follow these tips to increase your ROI and improve your branding strategy.

How Often Should You Contact Your Clients?

As a general rule of thumb, contacting your clients once a month can keep you top-of-mind without irritating them. You can also learn by trial and error by tracking your response rates with campaigns using different frequencies.

Maximize your conversion rate by bumping up your contact rate in the selling season from spring through fall. You can save money by sending out fewer mail pieces during the holidays and offseason in your farming area.

How Can You Catch Your Audience’s Attention?

Standing out enough to attract your clients’ attention is tricky. People glance through their mail prior to throwing it in the trash. Therefore, give them the information they need at the first glance.

Once you determine your audience, focus on their interest and concerns regarding buying or selling real estate. If you have a unique message on one side of the postcard, you can use the other side to go into depth regarding your services.

Compelling images and catchy titles can help your client understand that it’s worth their while to read through your newsletter or a door hanger. If you want to direct their attention to online listings, make your social media and marketing website stand out.

For example, we have several self-promoting postcards that help you build your reputation in the community, express your thanks and let prospective clients know more about your recent transactions. We even have postcards that promote you twice!

Optimize Your Content

Effective direct mail pieces tell the recipient what they need to know. If you want them to hang on to the door hanger or postcard, cater to their interests and needs.

· Home tips

· Cartoon humor

· Animal themes

· Recipes

Follow Up

Once you get your client’s attention, make sure that you are available to answer their questions. The fastest way to lose a warm lead is to ignore their text, email or phone call. If you wait too long to respond, they will find someone else to handle their real estate needs.

When you begin a direct mail campaign, focus on the long-term goal. You may not see a spike in sales with the first round of postcards you send out. However, by increasing brand awareness and generating leads, you will see your revenue increase over time.

Customized Postcards

If you have very specific goals, we can help you personalize your direct mail campaign to your target audience. Customized postcards allow you to choose your images and message to maximize the impact of your marketing dollars.

Contact us today to find out about our specials and discounts or for guidance on how to kickstart your direct mail campaign.

When people hire you to sell their home, they want to feel confident that you have the skills to move their property or find them the home they’ve been searching for. With comprehensive marketing campaigns, you can reach your target clients online and through strategic direct mailing campaigns to stay top-of-mind in their Realtor search.

If you feel like you’ve run out of ideas to capture people’s attention, review the suggestions below and mix and match your online marketing efforts with physical promotional pieces. Newsletters, door hangers and postcards give prospective clients information they can review without the distraction of the internet.

Optimize Your Listing Campaigns

If you want to highlight your ability to sell homes, start by letting homeowners know about your recent success stories. Include homes that you have sold and ones currently on the market to give homeowners an idea of prices they could command if they put their home up for sale. Use a variety of channels to reach your target demographic, including:

• Emails and door hangers highlighting information about your services as well as recent sales.
• Postcards featuring Just Listed properties that may appeal to homebuyers and sellers.
• Newsletters distributed via social media, email and print formats.

Reach your prospective audience where they spend the majority of their time. Right now, that’s online or at home.

Newsletters Delivered to Your Clients’ Doorsteps

Develop your newsletter into a visual experience for your prospects with colorful imagery and useful information that enhances your branding message. It can be worth the cost to print and deliver physical mail since many residents receive dozens or hundreds of emails every week. A multi-page document with photos, statistics and recent listings and sold properties will help you establish authority and trust with current and future clients.

Choose one of our templates for a four-page newsletter or work with our team to create a free customized layout to meet your needs. Great topics include:

• Recently sold properties
• Recent listings
• Tips for homebuyers and sellers
• Tips for home improvement projects
• Recipes

Just Listed/Sold Postcards

You can connect the dots between your online marketing and direct mail campaigns. If you have your own web page, include that information on just listed and sold postcards sent to residents in your farm area. Brokers and agents also include their social media information on direct mail pieces so clients can connect with them electronically.

High-quality mailers can help you reach your local market and provide contact information that clients can pass on to friends and neighbors. Choose interesting content and graphics that promote your services and experience and don’t forget to add testimonials. Contact a ReaMark representative for assistance with your marketing campaign. You don’t pay until you have approved the design, content, and features for your direct mail pieces. Choose from jumbo postcards, four-page newsletters, door hangers, and myriad other promotional pieces.