Success in 2018 Begins Now: Tips for Effective Holiday Card Mailings

Posted by Reamark Marketing on Nov 9th, 2017

The most successful real estate careers are built on solid, enduring relationships with clients. With fall now firmly entrenched and the holiday season fast approaching, many agents are thinking about their client relationships and how they can keep them healthy and productive in 2018.

Successful Agents Rely on a Time-Tested Relationship Builder

Using greeting cards for real estate marketing is a time-tested marketing strategy that successful real estate agents and brokers have relied on for years. Surprisingly, many are finding them to more successful now than ever before. With most communication now handled through impersonal email, the receipt of a brightly colored holiday card with a personal message from their real estate agent or broker is more apt to be warmly remembered and cherished than ever before. The only question then becomes how to make sure that any greeting card for real estate mailings you do will have even more impact.

Customizing the Mailing to Stand Out From the Crowd

While any holiday card mailing is a positive message that tells your clients that your remember and care about them, there are still some ways in which you can maximize your efforts. One excellent way is to consider sending out a holiday card for Thanksgiving or New Years, instead of a traditional mid-December holiday card.

realtor-thanksgiving-recipe-postcard-mailer

If sending a Thanksgiving card, consider adding extra value by choosing postcards with turkey cooking tips or a delicious recipe to help the recipients enjoy turkey leftovers. When sending a New Year’s greeting card, consider including a customizable magnetic calendar for their fridge to help them keep you top of mind throughout 2018.

Streamline the Process With These Holiday Card Mailing Tips

The holidays are busy times for agents and brokers both at home and at work. Unfortunately, this level of activity can push marketing activities to the back burner, even when agents and brokers know how critical they are to their continued success.

december-holiday-realtor-postcard-mailer

To avoid this problem and ensure that your holiday card mailings are sent out exactly when you need them to be, speak with your ReaMark customer service specialist about ordering early and having them handle the entire mailing process. By doing this, busy agents and brokers can relax and enjoy their own holiday season, all while knowing they have successfully reached out to all their past and current clients and their entire sphere of influence.

Why “Just Sold” Postcards Are So Powerful

Posted by Reamark Marketing on Sep 8th, 2017

Just sold postcards have long been an effective way to reach real estate prospects. What makes these particular real estate marketing post cards so effective? Let’s take a quick look.

  1. They are informative. One of the reasons just sold postcards are so effective is they contain valuable information the recipient can relate to. In the consumer’s mind, the card isn’t a sales piece as much as it is “news.”
  2. They appeal to natural curiosity. As a real estate agent, you know how many neighbors will visit an open house just out of “curiosity”. This is the same curiosity you are peaking by sending out a just sold postcard to the neighborhood.
  3. They cause a prospect to think and consider how the information could impact them. Even if a just sold postcard doesn’t cause a particular recipient to leap into action, it gives them a reason to “think’ about it. It also may be a conversation starter with other neighbors which can spur activity.
  4. They position the sending agent in a position of being an expert. Sure, any information on a just sold postcard is publicly available, but YOU are the one getting credit for delivering it to the neighborhood. This positions you as the expert and the one to turn to for more information.
  5. They are great for cross-marketing. Agents can use just sold cards to promote their website, social media, or encourage email sign-ups. Use just sold postcards to expand your list of contacts and prospects. Encourage recipients to “learn more” or “sign up for our free quarterly newsletter”, and to “stay up to date on real estate in your neighborhood.” Nurture your leads and start with just sold postcards.

just sold postcard

How ReaMark Can Help

ReaMark offers 40 design styles of just sold postcards that can be ordered in as little as 100 postcard lots. Our team of professionals can help you select the right postcard for your brand and in creating a marketing message that works for you. If you haven’t made use of this important and proven real estate marketing tool, discover how just sold postcards can go to work for you. Contact ReaMark today and build your real estate business for tomorrow.

3 Proven Real Estate Marketing Ideas that will Make You Money!

Posted by Reamark Marketing on Jul 31st, 2017

While many real estate agents and brokers experiment with unproven digital marketing techniques to improve market share, there are still solid, proven real estate ideas that will make you money. Here are three of them.

Real Estate Marketing Postcards

real estate marketing Just Listed_Just Sold

With over 400 card designs and 10 styles to choose from, real estate postcards are versatile and customizable. They also have been a proven way to farm a neighborhood and build your brand. Some agents have built loyalty through years of sending recipe postcards that clients look forward to receiving. Others build their brands by sending motivational postcards or home maintenance tips. Still others use postcards to educate their target market by sending “Just Listed” or “Just Sold” postcards. Right now, you can order five postcards from ReaMark and get the sixth free, or order ten postcards and get two free. We even have clearance postcards on sale for as little as 8 cents each. Keep in mind, 63% of people will end up choosing the first agent they call, so get to the top of the mind with monthly or bi-monthly postcards from ReaMark.

Real Estate Marketing Calendars

A long-time staple in real estate marketing, calendars work because they are used. They are also extremely cost-effective. When calendars are the first-in-home, each can bring you 13 or 14 months of exposure. Calendars can be selected that are magnetic or to hang on walls. There are options for desk calendars and wallet size calendars. Select the theme and style of your choice. Our team will even help you customize your calendar to suit your personality. Right now, you can save 20%, 30%, and even 35% off some calendar designs from ReaMark. Order early and save. Discover why so many agents and brokers have built their business, in part, through real estate marketing calendars.

Quarterly Newsletters

You may be surprised how much attention a local or neighborhood focused newsletter will bring to your real estate business. A newsletter can not only include practical homeowner and real estate tips but can include a calendar of local events. You can discuss homes that recently sold in the neighborhood or include new listings. A newsletter places you in a position of being the area’s real estate professional and can even help you promote your website and social media. ReaMark offers a variety of choices in real estate newsletters. If you are ready to reach out in a new yet proven way, consider using a quarterly newsletter to your marketing agenda for 2018.

Contact the professionals at ReaMark for proven marketing tactics and strategies including postcards, calendars, and newsletters. Let us help take your business to new levels in 2018.

Get Ahead of the Game: Secure Clients at the Start of Real Estate Season with Real Estate Postcards

Posted by Reamark Marketing on Apr 11th, 2017

Real estate season is just kicking off, and you can be ahead of the game with targeted real estate postcards sent right to the neighborhood of your choice! Early in real estate season, promotional postcards keep you top of mind and position you as the local expert. Bright images, relevant stats, and key messaging such as “just listed,” “just sold,” and “free home evaluation” are just right for this time of year, and show that you understand what your potential customers are looking for, and where they are in the listing or buying process.

Every Door Direct Mail (EDDM) is a service that allows you to stand out to your farm with timely postcards delivered only to the specific zip code(s) of your choice! Using EDDM allows you to market to a highly-targeted audience, even to a specific subdivision or neighborhood. As real estate season begins, send a neighborhood marketing postcard to ensure that you are the first person thought of when homeowners are ready to sell their home, or begin the search for a new home.

inspirational-real-estate-marketing-postcards

Additional options for Spring include images of colorful flowers, fun humor, recipes, and adorable animals. Postcards like these keep you connected with your community and provide great options for staying in touch with prospects, leads, and previous customers – who just may be ready to be new customers again.

You can make your marketing even more effective by following up your postcard with a door hanger or magnet. Door hangers are personalized, highly-visible twists on classic messaging, while sports fans will surely appreciate magnetic baseball schedules, which showcase your services each time someone visits the fridge!

Sending postcards is a fantastic way to get a jump on the competition, too! Let your prospects and customers know you’re there when they need you, and that you understand their needs and can help them meet their home buying and selling goals. Right now, you can buy 5 designs, get 1 free or buy 10, get 2 free. Start your season the right way, and keep it going strong with monthly messaging that provides guidance and takes your leads through the conversion process.

4 Things to Include on Your Marketing Postcard

Posted by Reamark Marketing on Feb 21st, 2017

If you haven’t yet ordered your print marketing postcards for your real estate business, get ready to. EDDM (Every Door Direct Mail) postcards can generate mountains of customer leads for you and your agency. Your biggest challenge will be how to organize your new call list.

EDDM is a service provided by the USPS where you can have your postcards delivered to every door on a route without having to put a name or address on it. When you combine this service with ReaMark’s print marketing postcards, that’s a winning combination too good to pass up. When you order your custom postcards or pre-designed postcards at ReaMark, be sure to include the following for best results.

1. Your Professional Photo

Homebuyers and sellers like to see whom they will be spending their time with. When you include your professional photo on your postcard, new customers will be able to see that you’re professional and friendly looking. For the best photos, hire a professional photographer. Selfies won’t deliver the professional lighting and other effects you’ll need.

2. Knowledge About the Area

Buyers and sellers like to know they’re working with someone who is familiar with the area. Prove that you’re a “local” by including some pertinent information about the neighborhood, such as information about a local house that just sold, or trends in the local real estate market.

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3. A Line About Your Expertise

Don’t forget to include something about what makes you the expert. Under your name, mention how many years you’ve been in the real estate business or any certifications or awards you have. This will tell buyers and sellers that when they work with you, they’re working with an expert.

3. Lots of Color

Your postcard should be bright and colorful. Remember that it won’t be the only thing your potential customers receive in the mail that day, so you want it to really stand out. Use images with lots of color and positive imagery to entice recipients to read it.

4. All the Ways to Contact You

Be sure to include all your contact information; not just your phone number. Remember that different people prefer different ways to contact professionals. Some may prefer text, others email and still others like calling on the phone. Let your customer decide by including all the ways they can get in touch with you.

Print marketing postcards and real estate newsletters are made even better when you remember these essential elements to include. Get your postcards today at RealMark.

3 Real Estate Marketing Strategies to Grow Your Business

Posted by Reamark Marketing on Jan 8th, 2017

Real estate professionals who have been in the business for a few years often experience feelings that their marketing is becoming stagnant and no longer capable of generating the leads they need for growth. This is especially true in markets that are highly competitive or those that are being impacted by economic trends capable of affecting the local real estate market. But slowing business growth can also occur when agents fail to maintain quality contact with their current and past clients. Allowing this to happens causes agents to fail in maximizing the potential for referrals from these groups, and effectively losing out on valuable leads for new business. If you are an agent feeling the impact of local market trends or one who is struggling to maintain the level of contact required for good business growth, real estate marketing postcards can be an excellent, cost-effective vehicle to help you rev up your lead generation machine and restore and maintain healthy levels of business growth.

Strategy One: Using Postcards for Realtors to Renew Contact with Past Clients

Past sellers and buyers are a prospecting gold mine because you have already demonstrated your real estate skills by helping them successfully buy or sell property in the past. Maintaining contact with them through a quarterly mailing of postcards for realtors is a great way to make sure they continue to remember you and refer their friends, neighbors, relatives, and coworkers to you.

Strategy Two: Using Postcards to Increase Name Recognition in Your Farm Area

Farming is another marketing activity that can be made much more effective by utilizing a series of monthly contacts through the use of informational real estate marketing postcards after your initial meeting. A long established marketing rule has proven that successful marketing requires at least seven contacts before most people are likely to begin to really recognize your name and think about doing business with you.

Strategy Three: Instituting a Postcard Campaign for Lead Generation

Maintaining contact with new prospects, especially those who call to find out more about one of your listings or those with general questions about the buying and selling process can get lost in the rush to service active buyers and sellers. But busy agents who find an effective way to remain in contact with these future buyers and sellers are working to fill their lead pipeline for years to come. Choosing to contact these prospects through a quarterly postcard campaign for lead generation purposes is a very easy and affordable way to make this happen.

No matter where you are in your real estate career, ReaMark, a market leader in real estate promotional supplies, can help. Take a moment today and contact one of our specially trained customer service specialists for information on special value options and helpful tips on customizing your real estate marketing to get the best possible results.

New Real Estate Marketing Postcards Now Available

Posted by Reamark Marketing on Sep 30th, 2016

It’s that time of year again when agents are preparing their real estate marketing plans for the coming year and Reamark releases our new catalog! Our goal is to provide the best possible marketing products that keep leads coming in all year round. This year’s catalog is full of new designs on over 400 new items, plus lots of special offers. Here’s a peek at what you can expect in our line of postcards for real estate.

New Real Estate Postcard Designs

Postcards are one of the most popular marketing tools used by real estate agents because they are inexpensive yet very effective. We’ve revamped several of our postcard series to keep your marketing materials fresh.

Mouthwatering Recipe Postcards

Our recipe postcards are one of our most popular products for Realtors® who like to send a postcard each month to their farm. We have several new sets of easy to follow recipes that are pre-tested and approved by the Reamark team. Our new sets include Stress-Free Cooking, Simply Delicious Recipes, Cook Like a Pro, Get Cookin’, Main Attractions, and Delightful Desserts.

Spot the Difference Postcards

Give your farm something to look forward to by sending our bestselling Spot 6 Differences postcards. We have 36 different designs to delight your future clients.

Motivational & Inspirational Postcards

Break up the monotony of day-to-day life with postcards from our Motivational & Inspirational line. Motivational quotes are paired with beautiful images and scenery that are sure to go up on the fridge for year long viewing.

Neighborhood Marketing Postcards

Show them that you’re the expert in the neighborhood with our Neighborhood Marketing line. These cards come with a variety of messages from home value tips to frequently asked questions. Our team of experienced marketing professionals can help you pick the message that is right for your market.

Just Listed & Just Sold Postcards

Showcase your recent sales or your new listings with our new Just Listed and Just Sold postcard designs. Free customization allows you to use your images and logos with fast, high quality results.

EDDM Postcards

Mail a postcard to every single home on a postal route with Every Door Direct Mail (EDDM) postcards. This is one of the cheapest ways to reach new prospects in your farm. Select from one of our new designs or create a custom design of your own!

Get the most from your real estate marketing plan by using one of our current specials:

Free Shipping on Real Estate Marketing Products

 

Buy 5 postcard designs, get one free offer

Real Estate Marketing Tactics for the Slow Season

Posted by Reamark Marketing on Sep 23rd, 2016

School is back in session and the weather is turning colder in many parts of the country. This means one thing to real estate agents: the slow season is right around the corner. Maybe you’re welcoming the much needed rest from a busy summer of buying and selling, but now is the time to get ahead of the competition for 2017. The best defense is a good offense, right? A solid real estate marketing plan will build your lead pipeline for a successful year to come. Here are a few tactics to implement in the coming months.

Thanksgiving Greeting Cards for Real Estate AgentsThanksgiving Postcards & Greeting Cards to Generate Referrals

Many real estate agents wait until December to send holiday cards, but what better way to show appreciation to your past clients than with a Thanksgiving card? Not only will you be in their mailbox weeks before the other guys, you will catch people before the craziness of the holiday season gets under way. This is your opportunity to say, “Thank you for your business,” AND let clients know that the best way to say, “Thanks for a job well done,” is to refer friends and family.

We have a great selection of Thanksgiving Cards for Realtors® for as low as $0.29 each with free blank envelopes. We also offer envelope imprinting for an additional $0.14 per envelope. Thanksgiving and Fall themed postcards are also available. Order now before shipping costs go up on November 7th.

Home Tips Calendars To Prepare Your Sellers

2017 Real estate marketing calendarsIt’s hard to believe that the new year is right around the corner. Our vast selection of 2017 calendars are a great way to make an impression with your farm that will last all year. Our Home Tips Tear-off Calendars can be particularly useful for those considering selling their homes in the coming year. Each month contains a new set of tips for home exteriors, doors and windows, hiring a home contractor, organizing the garage and more. Help potential clients get ready to sell their home for top dollar and set yourself up as the local real estate expert.

Right now you can save 20% on our three different styles of Home Tips Tear-off Calendar Magnets that include free envelopes. Personalize these great gifts with your picture and contact information and stay on the fridge all year.

Neighborhood Marketing Postcards That Offer Value

Neighborhood marketing postcardsAnother way to build your leads is to offer value to your farm before they know they need it. With our selection of Neighborhood postcards, you can send updates about home prices in the area, offer a no-commitment consultation, or answer frequently asked questions. By becoming an invaluable resource ahead of time, you can build trust and expertise to ensure your phone rings come spring time.

Get great value on your real estate marketing postcards by taking advantage of our buy 5 designs, get one free special. Our team of experienced real estate marketers are available to help you design a marketing plan that works best for you. Order online or call us at 800-932-2957.

Every Door Direct Mail FULL Service Now Available

Posted by Reamark Marketing on Jul 26th, 2016

If you have yet to discover the efficiency and value of Every Door Direct Marketing (EDDM) now is the time to contact ReaMark. EDDM allows you to reach every single home in a target community without the hassles or waste. This is especially valuable when you are farming specific areas. When you employ EDDM tactics with real estate marketing flyers or postcards or even real estate promotional products, get ready to see the results!

every door direct mail

Highlight recently sold properties in the area. Remind residents why now is a great to time consider selling. Tell them about your free home assessment service. Give them a reason to contact you and watch your farm grow and grow!

ReaMark is pleased to offer you our complete turnkey, full-service EDDM service for as little as .40 cents each. You don’t have to worry about bundling, strapping, or even waiting at the post office. There’s no permit necessary. We offer FREE design, FREE proofs and you don’t pay until you approve the proofs! EDDM is now as easy as identifying your target neighborhood, deciding on the piece you would like to have delivered, and working with our customer service specialists to design a winning marketing campaign. Then it’s a matter of continuing to nurture that farm until it bears the fruit of new prospects, listings and sales!

ReaMark is unique in that we specialize in real estate marketing and real estate promotional products. We offer a wide-range of attention-getting real estate marketing flyers, calendars, household tips, time-change reminders and more. You can trust ReaMark with over 16 years of experience servicing more than 35,000 real estate professionals. We’ve worked with these professionals through the years in tracking results and refining designs and strategies. Our products and services are proven effective in situation after situation.

If you would like to know more about EDDM or any one of our thousands of other marketing ideas and products, contact us. Request our catalog or review our thousands of products online. Remember, should you have any questions, we have real people here to help. We look forward to helping you grow your business!

New Real Estate Postcard Series – Motivation & Inspriation

Posted by Reamark Marketing on Jul 1st, 2016

Real estate postcards have long been an effective way to farm a community. They keep your name in front of potential clients and remind them you are there when needed. A long term marketing strategy using postcards for realtors can be a very effective way to increase leads, prospects, listings and sales. ReaMark is proud to introduce our latest line real estate postcards, our motivational and inspirational postcards for realtors.

Motivational postcards are a terrific way to brand you and your real estate business. They are uplifting and inspirational. They are thought provoking and created to motivate. Our new line of motivational postcards are available in 72 different designs in order minimums as little as 300 postcards. Motivational postcards often ͞hit a note͟ with prospects, causing them to save the card, perhaps displaying it on a bulletin board or refrigerator. Your name can be associated with the positive emotions these motivational postcards elicit.

Now is the time to plan your motivation postcard marketing strategy. Create your own six month, or year long marketing kit. Buy today and get a month free with the purchase of five months. Purchase ten months of postcard designs and get two at no charge. Putting your marketing kit together is as easy as selecting your designs and ordering them right online. Remember, we offer free design help and you don’t pay until you approve your proofs.

ReaMark has worked with real estate brokers and agents developing a variety of marketing products that have proven time after time to be effective. We understand the real estate business and our professionals are available to assist you in creating plans that will work for you. We encourage you to view our complete line of promotional and marketing products.

Remember, order 5 months now and get the six month free. Order 10 months now and get two months free. That gives you a solid real estate postcard marketing program to use for months and months. Don’t wait! Order your motivational postcards from ReaMark today!

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