Real Estate Marketing Blog

4 Ways to Build Your Business Using Real Estate Marketing Tools

1. Using Direct Mail such as real estate postcards and/or real estate newsletters to advertise your services is the most cost-effective offline way to increase your listings and sales. Regularly mailing postcards or newsletters increases your familiarity, establishes your credibility and continually keeps your info in front of potential clients until they are ready to buy or sell. Experts recommend at least 8 mailings a year and found that 12 monthly mailings a year showed improved results. Remember that just 1 sale will more than likely cover a whole years worth of direct mail costs.

2. Almost just as important as sending out monthly postcards is sending out Just Listed Postcards and Just Sold Postcards. By sending these to the surrounding neighbors of your listing, you let them know that you’re active in their neighborhood. Also, sending them to past clients reminds them that you are still in the real estate business and getting results. You can also substitute a Just Listed/Just Sold Postcard as one of your monthly mailings.

3. Real Estate Calendars provide you with a great return for your marketing dollar. Your clients and prospects will keep them (usually on their refrigerator) for at least a year and sometimes longer. Also, the kitchen is the most trafficked room in the house, so your magnet will get a prime advertising locale.

4. While canvassing your farm neighborhoods, leave Door Hangers on the doors of those who aren’t home. It is recommended that you canvas your farm a minimum of at least twice a year, and doing it more often can only help your business. By using Door Hangers, you leave your information behind, they are guaranteed to get noticed, and it won’t cost you a dime in postage.

For any more ideas on how you can improve your business by using real estate marketing tools , please call us at (800) 932-2957 or visit our website at ReaMark.com.

Only ReaMark makes the 4-page Real Estate Newsletters that have two huge personalization areas for you to really express your marketing message to clients and prospects. Both Full Color and Black & White personalization available! Each captivating newsletter is geared toward homeowners and renters, with articles that will keep them reading all 4 pages from beginning to end. Topics included range from real estate tips and knowledge, financing advice, tasty recipes, and real estate cartoons, to decorating and gardening tips. There is something for every reader in each issue, and because you send it out, each newsletter makes you look like their knowledgeable real estate agent. Here is a short clip from one of our articles, “Is Now the Best Time to Buy?” in issue N127 so you can get an idea of how ReaMark newsletters read:

You’ve probably heard the expression “timing is everything when buying real estate.” But for many homebuyers, deciding whether it is the right time to buy is never an easy task. Even real estate experts who have spent years tracking market trends often have conflicting viewpoints on the direction of the housing market. There are other factors that may help homebuyers make a sound buying decision instead of focusing solely on timing the market.   The market cycle is determined by the supply and demand of available homes for sale in the local real estate market. Interest rates, employment and the economy as a whole affect housing supply and demand. In order for homebuyers to perfectly time their purchase to the market cycle, several factors would have to occur simultaneously. There will need to be a surplus of homes available in the market where they want to live; they will need to be able to find a desired home for the lowest price; and interest rates must be low so they can choose the best loan … 

To continue reading this article or to see any of our other Real Estate Newsletters , please visit ReaMark.com and search for newsletter “N127” or feel free to call us at (800) 932-2957 for FREE samples of our newsletters.

Why Spring Time Change Real Estate Postcards Work

It’s getting close to that time of year again when the clocks get moved forward by an hour and the days start getting longer. Yes, daylight saving time is approaching on March 9, 2008, and it is a great opportunity to remind your past and potential clients of your real estate services. But to get your cards on time, remember to order them by February 15^th.

Spring time change postcards are one of our hottest items this time of year and are so popular, because people will hold onto them as a reminder to set their clocks back. Imagine the exposure you’ll get when your card is posted on the fridge for a few weeks. Also, it is important to take any opportunity you can to connect with your clients and prospects, and sending a time change postcard is a great and cost-effective way.

ReaMark has over 20 different spring time change postcard styles, and any of our postcards can have a time change reminder added to the backside message. All of our postcards are expertly designed by our graphics team to stand out in the mail, so your cards will get noticed. And with over 30,000 customers in Real Estate, we know what works. Also, if you order 5 different styles of postcards, your 6 style is FREE!

But to get your cards on time, remember you need to order them by February 15^th.

For FREE samples of our Spring Time Change Real Estate Postcards , call us at (800) 932-2957 or visit our website at ReaMark.com

10% OFF New Full-Color Real Estate Newsletters at ReaMark! Only ReaMark has 4-page newsletters with 2 huge customization areas where you can print whatever you want. And because each custom area is an entire 3^rd of a page, the possibilities for your marketing ideas are endless. Just think, you can put color pictures of houses you’ve just listed or sold, market updates or even coupons from other local businesses. And because newsletter customization is now available in full color, it will appear to everyone you send it to that you’re the local real estate expert that put it all together.

Each issue is packed full of fascinating articles geared towards homeowners, so your clients and prospects will enjoy reading all 4 pages every month. Some article topics include various real estate related topics, home improvement suggestions, financing explanations and tips, gardening ideas, home decorating advice, and delicious recipes. Also, every newsletter in all four of our 12-issue series contains only articles that are non-regional specific, so you can use any of them in your farm area.  You can read any of the real estate newsletters articles in full at ReaMark.com, or request samples by calling (800) 932-2957.

Spot 6 Differences | Exclusive ReaMark Real Estate Postcards

Have you ever turned to a page in a magazine and seen the Spot the Difference challenge? It’s where you see 2 pictures next to each other that at first look identical, but on further inspection, there are several subtle differences for you to find. You stop flipping through the magazine, focus your eyes and really concentrate on the pictures for 5+ minutes—they’re irresistible! That’s the concept of ReaMark’s new Spot 6 Differences Postcards!

These ReaMark exclusive cards are colorfully designed cartoons by our graphic artists, and all of them have real estate themes. Each of the 6 cards really pops out in the mail, and they’re sure to grab your clients and prospects attention (6 more Spot 6 Differences postcards to come soon). And because you put your name on the front of each card and on the back as well, you get double the exposure! Just imagine how long people will be staring at your cards and info. No other postcard out there gives you that kind of concentrated attention for that long! You can view these Spot 6 Differences Real Estate Postcards online at ReaMark.com , or you can call us at (800) 932-2957 for a catalog and FREE Samples.

Did you know that sending out Real Estate Postcards is the most cost-efficient offline way to market to with past clients and reach new clients? It’s true! No other marketing medium allows you to have such an impact on your target audience for as little a cost.

By sending monthly postcard mailings, you keep your information continually in front of clients and prospects, so when they are ready to buy or sell, you’re the first person they think about. Not only do repeat mailings build your name recognition, they also establish your credibility. Receiving your repeated mailings shows your farm that you’ve been in the business for awhile and that you’re a true professional.

Unlike other advertising mediums like newspapers or TV, you are able to direct your marketing efforts solely to your targeted audience. Whether they are homeowners or renters, you know where each piece is going and you can easily track the response. Also you know by sending to homeowners that they have most likely used a REALTOR in the past and will be inclined to do so in the future.

And at ReaMark, our postcards are as low as 5 cents each so you know you’re getting a deal. Please don’t hesitate to call (800) 932-2957 or visit ReaMark.com for FREE samples of our real estate postcards

Real Estate Marketing Tools | How to Farm Successfully

Once you have established an ongoing consistent mailing to your personal list then you have to have means to build that list through farming and prospecting. Over two thirds of all top performers use a territorial or geographic farm. 

Going back to the formula of direct marketing success, the most important aspect is the list you select. So choosing your farm should be based upon the following:

1)      Look for an area with and higher than a 8% turnover rate

2)      Make sure that there is not a dominate realtor or real estate company with more than 75% of the listings. 

Once you have selected your farm, YOUR GOAL IS TO BECOME THE REAL ESTATE SPECIALIST IN THAT FARM. 

You should again be in contact with each household at least 8 times per year. Again you can utilize these key dates listed above and if possible you should try to walk your farm (Deliver calendars, free gifts, etc) twice per year.

Other ideas could include:

a)      Advertising in the neighborhood newsletter. (If you do not have one develop one and get key local businesses to offset all or the majority of cost.

b)      Advertise the neighborhood activates such as: firework locations, school dates, neighborhood history facts, home market updates, free flag or pumpkin giveaways, charity events, etc. 

These are just some of the more common characteristics of successful agents, for more ideas please contact ReaMark Real Estate Marketing Tools and we will help you develop and customize a personal marketing plan to fit your budget, lifestyle and goals. (800) 932-2957

The Home Tips Calendar is the newest addition to ReaMark’s 2008 real estate calendars line.  Much like our exclusive Recipe Calendars, Home Tips Calendars are tremendously popular, and we are receiving all kinds of great feedback from the many real estate professionals who are using them.  The great thing is that they are now also 20% OFF, so you can get the excellent marketing power of a calendar while saving some money. Calendars are such great marketing tools, because people find them useful and are more likely to hold onto them. Also, our new Home Tip Calendars feature useful tips for around the home that every homeowner will want to keep.

These tear-off monthly calendars have a useful tip like Energy Saving Upgrades, Staging Your Home to Sell, and Smart Kitchen Updates for each month. There are 13 months (December 2007 is included) so your clients and prospects will find them useful right away.  At the top of each calendar is an adhesive magnet that you can stick your business card to, so every time people use your calendars, they’ll remember your services. The magnet also has an additional pop-out magnet that is usable to magnetize another business card (makes great gifts at open houses).  Also, Home Tips Calendars ship within 2 business days, so you’ll have yours in your hands fast. To order your home tips real estate calendars , or for some FREE Samples visit ReaMark.com or call (800) 932-2957.

With the new year quickly approaching, Recipe Real Estate Calendars are once again a huge success. The phones are ringing off the hook everyday, many of the calls from repeat customers, for our exclusive business card recipe calendars. Almost just about every real estate pro knows that you get the most marketing value for your dollar by sending out calendars every year. But what you also need to figure is that recipe calendars serve a dual function. These tear-off calendars are so popular year after year, because each month has one of our top-selling recipes, so clients and prospects keep them for the calendar and the recipe. Any type of product that serves multiple purposes has that much more chance of getting kept if not for one function than maybe the other.

Let’s look a little more in detail at the Recipe Real Estate Calendar. These tear off calendars have 13 months (December 2006 is in there too, so you can get an early jump onto people’s fridges). With delicious recipes like Sesame Crusted Salmon, Peanut Chicken Kabobs, and Pumpkin Praline Pie featured each month, you’ll probably want to try cooking some of these yourself! At the top of each calendar is a magnetic backer that you can adhere your business card to, so every time people check out their calendars they won’t forget who sent it to them. The magnetic backer also has a magnet that pops out that you can use to magnetize another one of your business cards (great for open house giveaways). Recipe Calendars are now 20% OFF and they come with FREE Envelopes. Also, these ship out next day so you’ll get them fast.  For samples of our recipe real estate calendars or to order visit ReaMark.com or call (800) 932-2957.